Core Viewpoint - The "Su Super" football league has become a phenomenon, igniting public enthusiasm for sports and tourism, leading to significant economic benefits for participating cities [3][5][8]. Group 1: Event Impact - The recent victory of Changzhou's team marked the end of a nine-match winless streak, generating excitement among over 42,000 fans and prompting a wave of promotional activities in the local tourism sector [3][4]. - Since its inception on May 10, the "Su Super" league has attracted over 1.2 million spectators by the ninth round, indicating its popularity and potential for growth [4][5]. - The league has significantly boosted local economies, with service revenue from tourism, dining, and accommodation reaching 37.96 billion yuan, a year-on-year increase of 42.7% [5][8]. Group 2: Marketing and Promotions - Changzhou has implemented various marketing strategies, including free entry for visitors with the surname "Zhao" and discounts for local residents and teachers, to capitalize on the league's popularity [4][5]. - The league's success has inspired other regions to launch similar football leagues, such as the "Gan Super" and "Han Super," indicating a trend of localized sports events gaining traction [11][12]. Group 3: Cultural and Economic Integration - The "Su Super" league has enhanced local cultural identity and pride, with 72.3% of respondents believing it strengthens cultural recognition and 61.4% feeling it promotes sports participation [7][9]. - The integration of sports events with tourism and local culture has created a comprehensive value chain, driving consumer engagement and economic activity [8][13]. - The rise of "Su Super" style leagues is seen as a way to utilize existing sports facilities and promote local culture, leading to increased demand for sports-related services and products [13][14].

常州队的"笔画"保卫战迎来了曙光！8月16日晚，凭借30岁青训教练赵连平的门前捡漏破门，常州1比0战胜镇江， 打破了"苏超"9轮比赛以来的不胜和零进球纪录。 现场超过4.2万名球迷见证了这一激动人心的时刻。为答谢全网热爱，常州连夜火速向全民送出六重大礼，其中包 括新增一轮"常州赢球"抽奖，欢庆氛围堪比过年。 自江苏省城市足球联赛(下称"苏超")成为现象级赛事以来，全民观赛热情被彻底点燃，不仅足球及各类赛事运动 迎来高光时刻，"跟着赛事去旅游"也掀起热潮。同时，苏超之外，多地正在或筹备举办"苏超式"足球联赛，包括 赣超、湘超、川超、渝超、汉超等。"苏超式"足球联赛正呈现出多点开花的态势。 现象级赛事捧红更多IP 赵连平的进球，不仅点燃了球场激情，更在常州全市文旅行业掀起新一轮福利放送热潮。其中，山水园景区与天 目湖南山竹海景区联合推出特别福利：即日起至8月31日，全国范围内所有姓氏为"赵"的游客，只需凭本人有效身 份证件，即可免门票入园游览。 为庆祝常州队在"苏超"进球，淹城春秋乐园官方视频号8月17日宣布，8月17日至8月22日，对所有镇江市民免门 票，对全国体育老师免门票，且体育老师可免费带一名音乐或美术老 ...

Core Viewpoint - The "Ganshou" Jiangxi Province Urban Football Super League has successfully attracted significant attendance, indicating a growing interest in local football events and the potential for sports to drive cultural and economic integration in the region [1][2]. Group 1: Event Overview - The inaugural matches of the "Ganshou" league took place from July 12 to 13, with a total attendance of 66,960 across five venues, averaging 13,392 spectators per match, surpassing the average attendance of the China League [1][2]. - The league features a two-phase competition structure, with southern and northern divisions, culminating in a knockout stage, and will run for 110 days with a total of 66 matches [2][3]. Group 2: Cultural and Economic Integration - The league aims to integrate sports with cultural tourism and commerce, offering low ticket prices and various promotional initiatives to enhance public participation [3][4]. - Initiatives include transforming match tickets into a "Cultural Tourism Card," showcasing local culture during halftime, and establishing a "Ganshou Night Market" to promote local cuisine and creative products [4][5]. Group 3: Sponsorship and Partnerships - The league has attracted multiple sponsors, including the A-share listed company Yingxin Development as the title sponsor, indicating strong commercial interest in the event [5][6]. - Various partners from sectors such as banking, telecommunications, and food are involved, highlighting the league's potential to foster business opportunities and regional development [6].

Group 1 - The "Ganshou" league, a new football event in Jiangxi, has successfully attracted significant attendance, with a total of 66,960 spectators across five venues during its first round, averaging 13,392 attendees per match, surpassing the average attendance of the China League [2][3] - The league features a unique format with two phases: a round-robin stage followed by knockout rounds, involving teams from both southern and northern regions of Jiangxi [2][3] - The event aims to integrate sports with cultural tourism and commerce, offering low ticket prices and various promotional activities to enhance public participation [3] Group 2 - The league has secured multiple sponsors, including the A-share listed company Yingxin Development (000620.SZ) as the title sponsor, indicating strong commercial interest [4] - Various partners from different sectors, including banking, telecommunications, and food, are involved, showcasing the league's potential for cross-industry collaboration [4]

Group 1 - The article highlights the emergence of creative sports events like "Village Super" and "Su Super," which ignite public enthusiasm and serve as new engines for the integration of culture, tourism, and commerce, driving urban and regional development [1][3] - The Jiangxi Province Urban Football Super League ("Gan Super") will officially kick off on July 12, 2025, featuring a match between Nanchang and Jingdezhen, marking the league's upgrade to a city-level competition with professional standards [1][2] - The league aims to promote grassroots football as a "joyful feast," enhancing public participation through low ticket prices and amateur players, while also encouraging local cities to host various cultural and commercial activities around the event [3] Group 2 - The league's format includes a "North-South division confrontation + crossover competition" model, with a total of 66 matches over 110 days, ensuring a balance between fan engagement and logistical convenience [2] - The player composition consists of amateur players with an average age of 23, predominantly students, and individuals from various professions, reflecting a diverse community involvement in the sport [1][3] - The success of "Su Super" has led to a ripple effect in related industries, indicating significant growth potential for quality sports events in China, as evidenced by high demand for tickets [4]

Core Viewpoint - The article highlights the rapid growth and commercial success of the Suzhou Super League (苏超), emphasizing its increasing popularity, sponsorship expansion, and positive impact on local economies and related industries [3][4][5][6]. Sponsorship Growth - The number of sponsors for the Suzhou Super League has significantly increased, from 6 initial sponsors to a total of 27, including major companies like JD.com, Yili, and Xiaomi [3][4]. - The categories of sponsorship have expanded, with official strategic partners increasing from 1 to 8, official sponsors from 1 to 4, and official suppliers from 2 to 7 [3]. Economic Impact - The Suzhou Super League has stimulated local consumption, with online leisure spending in Jiangsu province increasing by approximately 40% year-on-year since the league's inception [4]. - Hotel bookings in host cities have surged, with five-star hotel reservations increasing by over 59% and ticket sales for attractions rising by over 255% [5]. - Consumer interest in sports-related products has also grown, with sales of football gear and apparel increasing by over 60% in June [5]. Brand Influence and Local Development - The league has enhanced the brand influence of local cities, becoming a tool for attracting investment and talent [6][7]. - The presence of corporate representatives from high-tech sectors at matches indicates a dual interest in sports and investment opportunities [7]. Future Prospects - The success of the Suzhou Super League is prompting other regions, such as Jiangxi, to consider launching similar leagues, indicating a potential trend in local sports development [10]. - The article suggests that the league's popularity reflects a broader demand for diverse sports events and highlights the potential for growth in China's sports and cultural tourism industries [8][9].

Group 1: Core Insights - The popularity of the Suzhou Super League (苏超) has significantly increased its commercial value and attracted a growing number of sponsors, enhancing local brand influence and serving as a promotional tool for investment and talent attraction [1][2][5] - The total number of sponsors for the Suzhou Super League has surged from 6 to 27, with notable companies like JD.com, Yili, and Xiaomi among the sponsors, indicating a strong market interest [2][3] - The league's success has positively impacted related industries, particularly tourism and retail, with a reported 40% year-on-year increase in leisure spending in Jiangsu province since the league's inception [3][4] Group 2: Economic Impact - The Suzhou Super League has stimulated sports consumption, with a 60% increase in sales of football-related products on platforms like Vipshop during June, reflecting heightened consumer enthusiasm [4] - A survey indicated that 58.9% of residents plan to increase spending on sports-related activities due to the league, while 65.5% intend to spend more on cultural tourism [4][6] - The league has also led to a significant rise in hotel bookings and ticket sales for local attractions, with some cities experiencing over 59% growth in hotel reservations and 255% in ticket orders [3][4] Group 3: Broader Influence - The Suzhou Super League has become a model for other regions, with provinces like Jiangxi planning to launch similar leagues, indicating a trend towards localized sports events [5][8] - The league's success has prompted discussions at the national level about expanding sports and cultural tourism, highlighting the potential for growth in these sectors [7][8] - The involvement of high-profile sponsors and local businesses in the league's events has created a vibrant ecosystem that supports both sports and local economies [6][8]