近年来，富有创意的赛事IP，无论是贵州榕江的"村超"，还是最近爆火的"苏超"，既能点燃大众热情， 也能成为促进文旅体商深度融合、带动城市区域发展的新引擎。 赣超联赛以"草根足球欢乐盛宴"为目标，推动体育与文旅、商贸深度融合。 金紫薇介绍，一方面，赛事采用一整套职业联赛流程和赛事布置方式，把赛事仪式感和氛围感拉满。同 时，通过低票价和业余球员主体参赛，破解群众参与度低的困局，吸引更多人走进比赛现场，让草根足 球破圈出彩。另一方面，鼓励设区市结合赛事开展形式多样的体文旅商融合活动，以赛事为平台，打造 成全民参与的足球嘉年华，形成"赛事+文旅+消费"的全新赛事生态。 赛事口号方面，双口号系统全面传递赛事精神："以球之名，为城而战"凸显城市荣誉感与归属感，"谁 是大俵哥"则融合江西方言与人文符号，彰显地域特色，提升赛事辨识度与群众亲切感。 在苏超成为现象级赛事后，一些省份也将举办省内的城市足球联赛。其中，2025年江西省城市足球超级 联赛（下称"赣超"）将于本周六（7月12日）19时30分在南昌市八一体育场正式开赛，首场比赛是南昌 队对阵景德镇队。 赣超联赛始于2021年，原名为"江西省足球协会超级联赛"，以俱乐部为 ...

2025.07. 05 本文字数：2451，阅读时长大约4分钟 作者 | 第一财经 林靖 7月5日19:35，苏超联赛第六轮将迎来焦点对决：南京队将在主场奥体中心体育场迎战苏州队，这场 巅峰对决广受关注。 赞助商数量激增 随着苏超热度持续爆表，商业价值不断攀升，赞助商数量倍增。赞助市场历来是衡量一个体育赛事是 否受欢迎的晴雨表。苏超开始时，共设置了总冠名商、官方战略合作伙伴、官方合作商、官方赞助 商、官方供应商5个类别的赞助商。当时，总数量还只有6家。具体看，总冠名商有一个，官方战略 合作伙伴、官方合作商、官方赞助商各有一个，官方供应商有两个。 到6月13日晚的公开消息显示，苏超联赛的赞助商总数量大幅增长，其中，官方战略合作伙伴由1家 增至7家，官方赞助商由1家增至5家，官方供应商由2家增至4家，官方合作商由1家增至2家。另 外，苏超联赛还新增1家公益支持单位。 其后，赞助商总数量继续增长。目前，苏超联赛拥有总冠名商1家，为江苏银行。官方战略合作伙伴 有8家，官方合作商7家，官方赞助商4家，官方供应商7家，总数量增至27家，此外还有两家公益支 持单位。赞助企业中，包括了京东、伊利、小米等企业巨头。过去通常聚焦 ...

Group 1: Core Insights - The popularity of the Suzhou Super League (苏超) has significantly increased its commercial value and attracted a growing number of sponsors, enhancing local brand influence and serving as a promotional tool for investment and talent attraction [1][2][5] - The total number of sponsors for the Suzhou Super League has surged from 6 to 27, with notable companies like JD.com, Yili, and Xiaomi among the sponsors, indicating a strong market interest [2][3] - The league's success has positively impacted related industries, particularly tourism and retail, with a reported 40% year-on-year increase in leisure spending in Jiangsu province since the league's inception [3][4] Group 2: Economic Impact - The Suzhou Super League has stimulated sports consumption, with a 60% increase in sales of football-related products on platforms like Vipshop during June, reflecting heightened consumer enthusiasm [4] - A survey indicated that 58.9% of residents plan to increase spending on sports-related activities due to the league, while 65.5% intend to spend more on cultural tourism [4][6] - The league has also led to a significant rise in hotel bookings and ticket sales for local attractions, with some cities experiencing over 59% growth in hotel reservations and 255% in ticket orders [3][4] Group 3: Broader Influence - The Suzhou Super League has become a model for other regions, with provinces like Jiangxi planning to launch similar leagues, indicating a trend towards localized sports events [5][8] - The league's success has prompted discussions at the national level about expanding sports and cultural tourism, highlighting the potential for growth in these sectors [7][8] - The involvement of high-profile sponsors and local businesses in the league's events has created a vibrant ecosystem that supports both sports and local economies [6][8]