"中国好苹果大赛有效串联起品种研发、绿色种植、品质管控、品牌营销与市场消费等全产业链环 节，成为推动苹果产业高质量发展、助力果农增收致富的重要平台。"刘镇说，"今年我们将对30亩以上 规模果园、合作社和新农人，往届参加大赛的种植户，苹果新优品种以及采用种养结合等特色种植模式 的给予优先参赛机会。" 大赛的吸引力与日俱增。富平县沐阳源家庭农场负责人任斌龙说："今年，我精心挑选了瑞香、红 瑞雪两个品种的优质苹果参赛，希望能取得好成绩。" 据悉，2025第四届中国现代苹果产业发展大会及瑞香红品鉴观摩会等活动将同期举办。（记者：吴 莎莎） 又到苹果丰收时。一场汇集全国顶尖品质苹果的"巅峰对决"即将在杨凌示范区上演。届时，来自各 地的优质苹果一决高下，为全国客商与消费者带来一场苹果的"品质盛宴"。 中国好苹果大赛一直秉承"促交流、提技术、强推介、拓销路"的宗旨，不断吸纳优质的新型果农参 与，积极向果农共享苹果产业高新技术资源，最大程度促进果农与专家、果商、消费者的紧密联结，推 动苹果产业高质量发展。 "裁判会对苹果进行严格评审。"10月17日，大赛主办方木美土里生态农业有限公司董事长刘镇告诉 记者，"不仅要品鉴其口感、 ...

Core Viewpoint - The conference highlighted the release of the latest research results of the Xinhua·China (Yan'an) Apple Industry Development Index, emphasizing Yan'an's commitment to high-quality development in the apple industry and the goal of establishing "Yan'an Apples" as a preferred consumer brand [1] Group 1: Industry Development Strategy - Yan'an has developed a three-year action plan (2023-2025) to promote high-quality development in the apple industry, aligning with the pulse of local industry growth [1] - The Yan'an Apple Industry Development Index reported a significant increase of 17.66% year-on-year, reaching 221.34 in 2024 [1][2] Group 2: Growth Drivers - The strong growth is driven by four main factors: a focus on high-quality development, alignment with domestic and international trends, consensus among stakeholders, and a commitment to technological innovation [2] - The "543" strategy includes five major projects, four systems, and three platforms aimed at enhancing the apple industry's quality [2] Group 3: Cost Challenges and Solutions - The cost of apple production in Yan'an has risen to 5248 yuan per mu, an increase of 444 yuan per mu year-on-year, due to rising costs of fertilizers, pesticides, labor, and climate change [2] - To address rising production costs, Yan'an is promoting new varieties, modern cultivation methods, and mechanization to enhance efficiency [3] Group 4: Financial Support and Risk Management - Yan'an is exploring financial tools to help farmers mitigate risks, including promoting agricultural insurance and providing interest subsidies on loans [3] - The establishment of the first apple industry development fund in Yan'an aims to attract social capital to support farmers and industry growth [3] Group 5: Technological Advancements - The region is advancing its seed industry and promoting high-efficiency cultivation models to enhance the technological value of Yan'an apples [3] - Digitalization and smart technologies are becoming crucial for the development of the apple industry, helping to provide consumers with detailed information about apple quality [4] Group 6: Branding and Market Positioning - Yan'an is working to establish dual brands of Yan'an and Luochuan apples, aiming to enhance consumer recognition and preference [4]