苹果全产业链
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致富果”的品牌升级之路——东西部协作助静宁苹果全产业链崛起
Huan Qiu Wang Zi Xun· 2025-11-18 09:35
Core Insights - The 2025 China Apple Production and Marketing Summit and Jingning Apple Investment Promotion Conference was successfully held, emphasizing the collaboration between eastern and western regions to empower rural revitalization [1][3] - Jingning apple brand value reached 18.1 billion yuan, with the purchase price leading the nation for 19 consecutive years, showcasing a strong market consensus on quality and price [3][4] - A total of 53 investment projects were signed, with a total investment of 7.19 billion yuan, reflecting the significant growth and brand upgrade of Jingning apples [3][4] Industry Development - The apple industry in Jingning has evolved from small-scale planting to a large industry, supported by local government and systematic upgrades from Tianjin [3][4] - The establishment of a complete and efficient apple industry chain, from seed breeding to deep processing, has been achieved through collaboration with Tianjin [4][6] - Technological advancements in seed breeding and smart agriculture have significantly improved apple quality and farmer income, with average income exceeding 8,000 yuan per farmer [10][11] Processing and Value Addition - Deep processing initiatives have led to the creation of various apple products, achieving a "zero waste" approach by utilizing all parts of the apple [7][9] - The packaging sector has also seen advancements, with high-end packaging solutions contributing to the overall value of the apple industry [9][10] Collaboration and Support - The collaboration between Tianjin and Jingning has transitioned from financial support to a model of sustainable development, enhancing local capabilities and market access [11][12] - The establishment of a joint research center and the introduction of innovative products have strengthened the competitive edge of Jingning apples in the market [11][12] Future Outlook - The long-term planning for the Jingning apple industry aims to establish it as a national high-quality demonstration area, with a focus on new varieties, technologies, and market expansion [12][14] - The ongoing collaboration between eastern and western regions is expected to continue, further enhancing the brand and market presence of Jingning apples [14]
土特产“论个卖”
Jing Ji Ri Bao· 2025-09-23 22:12
Core Insights - The 2025 China Farmers' Harvest Festival was launched in Lingbao City, Henan Province, showcasing the region's agricultural products, particularly apples, with significant sales and procurement agreements [1][2] Group 1: Agricultural Development - Lingbao City has transformed its apple industry from bulk selling to high-value products, including apple chips and fruit wine, significantly increasing the value of apples [2] - The introduction of new apple varieties and agricultural techniques since 2016 has led to an average increase in income of 3,000 yuan per mu for local farmers [1][2] Group 2: Economic Impact - During the harvest festival, Lingbao signed 23 agricultural procurement projects totaling 870 million yuan, with online and offline sales exceeding 30 million yuan [1] - The apple processing industry in Lingbao consists of 42 companies, generating an annual output value exceeding 1.5 billion yuan and benefiting over 30,000 farmers with an average annual income increase of 28,000 yuan [2] Group 3: Brand Value - The "Lingbao Apple" regional public brand is valued at 21.8 billion yuan, contributing to the "Yunong Superior Products" matrix alongside other regional brands [2] - Henan Province has recognized 326 "Yunong Superior Products" brands, achieving annual sales exceeding 18 billion yuan [2]