Core Insights - The article highlights the successful localization and sustainable development of Atomy China in the Chinese market since its establishment in 2017, showcasing its unique path of innovation and collaboration with local enterprises [1][22]. Group 1: Foundation and Development - Atomy China officially entered the Chinese market in December 2016, signing a project agreement with Yantai High-tech Zone, receiving significant policy support including tax incentives and land assistance [1]. - The company built its first production base in May 2018, focusing on household products, marking a critical step towards localized production [2]. - By July 2019, Atomy China laid the foundation for its headquarters and health food production base, indicating a strategic shift from single product manufacturing to a comprehensive industry chain layout [2]. Group 2: Business Expansion - In 2020, despite the challenges posed by the pandemic, Atomy China launched several initiatives including a customer service center and an e-commerce platform, which significantly expanded its market reach and user base [5]. - The establishment of a membership registration system led to explosive growth in registered members, laying a solid foundation for future market expansion [5]. Group 3: Social Responsibility - In 2021, Atomy China intensified its social responsibility efforts, launching various initiatives in education, child care, and ecological protection, demonstrating a strong commitment to community welfare [6][8]. - The company also made significant strides in digital transformation, enhancing operational efficiency and user experience through various digital initiatives [8]. Group 4: Multi-dimensional Upgrades - In 2022, Atomy China underwent significant upgrades, including the launch of the upgraded e-commerce platform and the initiation of a health industry park project, which strengthened its position in the industry chain [9]. - The establishment of a self-regulatory committee improved internal management, while the introduction of eco-friendly packaging showcased the company's commitment to sustainable practices [9]. Group 5: International Expansion - In 2023, Atomy China achieved notable progress in integrating localization with internationalization, exporting local products and establishing a brand research center to enhance its innovation capabilities [10]. - The company's efforts to promote local products internationally not only increased their global presence but also improved the international competitiveness of Chinese products [10]. Group 6: Training and Development - Atomy China developed a comprehensive training system to support the growth of its members and distributors, ensuring a well-rounded approach to professional development [11][14]. - This training framework aims to cultivate a skilled workforce that can drive the company's expansion in both domestic and global markets [14]. Group 7: Brand and Service Upgrades - In 2024, Atomy China received recognition for its e-commerce platform and continued to enhance its brand and service offerings through the construction of a new research and logistics center [15][17]. - The integration of advanced technologies and improved customer experience initiatives are set to strengthen the company's competitive edge in the market [19]. Group 8: Key Takeaways for Foreign Enterprises - Atomy China's experience provides three key insights for foreign enterprises in China: the importance of long-term investment, a dual-driven strategy focusing on quality and local demand, and an ecosystem approach to create a comprehensive value chain [22].

Core Insights - At the five-year mark of its online mall operation in China, Atomy has demonstrated significant market influence and popularity, emerging as a benchmark enterprise in the competitive cross-border e-commerce sector [1][3]. Group 1: Strategic Breakthroughs - Atomy has successfully navigated the challenges posed by the COVID-19 pandemic, maintaining steady growth through a systematic development methodology [4]. - The company has benefited from favorable policies and a supportive business environment since its establishment in Yantai, Shandong Province, receiving tax incentives and streamlined approval processes [5]. - Atomy's "mass premium" strategy has allowed it to effectively position itself in the rational consumption market, offering high-quality products at competitive prices, leading to a high repurchase rate [6]. Group 2: Localization and Innovation - Atomy has implemented a deep localization strategy, transitioning production from South Korea to China and developing local products, which has enhanced its market presence [8]. - The company has integrated AI technology into its operations, improving customer experience through personalized recommendations and smart logistics, thus standing out in the e-commerce landscape [12]. - Atomy's commitment to social responsibility is evident through its various community initiatives, which have helped shape a positive corporate image and foster consumer trust [23]. Group 3: Industry Impact and Value Creation - Atomy has redefined traditional business logic by proving that high-quality products can be offered at lower prices, thus transforming consumer expectations and market dynamics [15]. - The establishment of Atomy's health industry park has allowed it to evolve from a mere seller to an integrator of the supply chain, enhancing its role in the local economy [16]. - By creating a comprehensive operational system that includes local production and global distribution, Atomy has revitalized the cross-border e-commerce model, contributing to industry growth [22]. Group 4: Long-term Strategies and Cultural Integration - Atomy's focus on long-term value through product quality over marketing has resulted in a high repurchase rate of 96% and a low return rate of 0.19%, showcasing the effectiveness of its strategy [26]. - The company's cultural principles, such as "principle-centered culture," have become a core driver of its business innovation and competitive advantage [27]. - Atomy's localization efforts have not only enhanced its market position but also provided a new pathway for multinational companies to compete globally [28]. Group 5: Digital Transformation and Future Directions - The integration of digital technology into Atomy's operations is not just an upgrade but a redefinition of its business logic, emphasizing the importance of combining digital and human elements [31]. - Atomy's success story serves as a reference for other enterprises, illustrating how to balance efficiency with social responsibility and contribute to societal progress [31].

Global Expansion - Atomy has expanded its operations to 57 countries and regions by 2025, with over 15 million registered members and an annual growth rate of 30%-40% [1] - The company employs a "Global Sourcing Global Sales" strategy to select quality products globally and directly reach consumers through its self-built e-commerce platform [1] - Atomy China utilizes a "1210 cross-border bonded stockpiling model" to enhance logistics efficiency, allowing for next-day delivery after placing an order [1] Product Philosophy - Atomy's core competitive advantage lies in its product philosophy of "Rolls-Royce quality at mass-market prices," offering a wide range of essential products [3] - The company optimizes costs through zero advertising, a direct sales model, and a "one product, one supplier" system, which helps reduce intermediary costs [3] - For instance, the "Huanli Drink" has doubled its quantity without increasing its price over 13 years [3] Localization Innovation - Atomy's success in China is attributed to its localization strategy, which includes establishing a health industry park in Yantai and transitioning production from "Made in Korea" to "Made in China" [3] - The company develops local specialty products like apple chips and pomegranate juice, which are exported globally [3] - Atomy has partnered with Alibaba Cloud to create a shopping platform tailored to Chinese consumer habits, enhancing compliance and intelligence in its operations [3] Technology-Driven - Atomy integrates AI technology into its mall system for personalized recommendations and smart customer service, improving user experience [4] - The "Live Sharing GO" feature enhances consumer purchasing intent through interactive live streaming [4] - Collaboration with Samsung SDS logistics has led to the establishment of an intelligent logistics system for precise delivery and efficient service [4] Social Responsibility - Atomy incorporates social responsibility into its business model, contributing over 30 million yuan in donations across various sectors, including education and disaster relief [5] - The company has received accolades such as "Green Low-Carbon Pioneer Enterprise" and "Annual Quality Model Enterprise" for its dual focus on commercial and social value [5] Conclusion - Atomy's "mass premium" strategy, combined with global expansion, localization innovation, technology integration, and social responsibility, establishes a new paradigm in cross-border e-commerce [8] - The company's success is reflected not only in its annual sales exceeding 10 billion but also in its ability to provide high-value products and low-risk opportunities for entrepreneurs [8] - Atomy exemplifies the shift in cross-border e-commerce from price-driven to brand-driven, emphasizing the importance of value creation for all stakeholders [8]

Core Viewpoint - The establishment of the Fruit Technology Academy at Shanxi Puxian by China Agricultural University demonstrates a successful integration of agricultural technology and local farming practices, focusing on organic fruit production and pest control without chemical pesticides [1][4]. Group 1: Technology and Innovation - The Fruit Technology Academy has developed a green pest control technology that has reduced the use of chemical pesticides by over 30% and decreased the rate of damaged fruits to below 5% [3]. - The research team implemented a comprehensive pest management system that includes monitoring, early warning, and control measures, significantly improving fruit quality and yield [3][5]. - The academy promotes the use of earthworms for soil improvement and fermented enzyme foliar fertilizers, enhancing soil organic matter and optimizing fruit sweetness and taste [3]. Group 2: Community Impact - The academy provides "zero-threshold, zero-cost, and zero-distance" agricultural technology services to local farmers, facilitating easy adoption of pest control techniques [4]. - Over 300 local farmers have benefited from the green integrated pest management technology, with an average annual income increase of nearly 2,000 yuan per mu [4]. - The successful implementation of these technologies has led to award-winning fruit varieties, showcasing the potential for local agricultural products in national competitions [3]. Group 3: Future Prospects - The model of "controllable pests, increased orchard value, and farmer income" is expected to expand beyond the Loess Plateau, contributing to rural revitalization through technological empowerment [5]. - The initiative emphasizes the need for young talent in agricultural science to drive sustainable development in rural areas, aligning with the broader goals of rural revitalization [5].

Group 1 - The core initiative is the "7th Double Product Online Shopping Festival" organized by Gansu Province from April 28 to May 12, 2025, aimed at boosting consumption and enhancing economic vitality, achieving an online retail sales of 3.5 billion yuan, a 10.1% increase compared to the same period last year [1] Group 2 - The festival focuses on promoting the "Gansu Flavor" brand, enhancing brand influence, and driving quality consumption through various e-commerce platforms like Douyin, JD.com, and Taotian, with promotional activities to expand sales [4] - The event integrates with the 4th Provincial Live E-commerce Competition to promote sales through immersive live streaming in agricultural areas and tourist attractions, enhancing the sales of local specialty products [4] Group 3 - E-commerce activities are organized to support farmers, leveraging local e-commerce parks and live streaming centers to facilitate efficient production and sales connections, showcasing local specialties like traditional Chinese medicine and wide noodles [5] Group 4 - The initiative encourages cross-border enterprises to enter domestic e-commerce platforms, with a target sales of 12 million yuan for foreign trade products like walnuts and apples through platforms such as Douyin and Kuaishou [6] - Various cities are conducting themed activities to stimulate the market, utilizing government subsidies and enterprise discounts to attract consumers, with events focused on automotive and home appliance promotions [6]