Core Viewpoint - The 2025 China Farmers' Harvest Festival in Henan has innovatively combined sports, exhibitions, and cultural celebrations to create a vibrant and engaging event that showcases agricultural achievements and promotes rural revitalization [1][4][6]. Group 1: Event Overview - The main event features a basketball competition called "Village BA," an exhibition of high-quality agricultural products, and the Farmers' Harvest Festival, creating a multifaceted celebration [1][4]. - The basketball finals attracted significant local participation, highlighting the community's engagement in sports and physical fitness [2][3]. Group 2: Agricultural Exhibition - The "Yunong Quality Products + Beautiful Henan Products" exhibition showcased 103 enterprises with a variety of local products, including apples, tea, and peanuts, emphasizing the richness of Henan's agricultural offerings [4]. - The introduction of e-commerce live streaming at the exhibition facilitated nationwide promotion of local products, enhancing sales opportunities [4][5]. Group 3: Technological Integration - The exhibition featured advanced agricultural technologies, such as drones and smart irrigation systems, which attracted interest from local farmers seeking to improve efficiency [5]. - A drone can cover 3 acres in 10 minutes, significantly increasing productivity compared to traditional methods [5]. Group 4: Cultural Activities - The festival included various cultural activities, such as traditional crafts and performances, enriching the festive atmosphere and promoting local heritage [6][7]. - The participation of Generation Z in entrepreneurial activities, such as handmade products and creative services, reflects a blend of cultural preservation and modern business practices [8]. Group 5: Economic and Cultural Impact - The festival serves as a platform for economic development and cultural revitalization, transforming festive engagement into sustainable growth for rural areas [8]. - The event illustrates a comprehensive approach to rural development, combining agricultural success with cultural pride and community engagement [8].

Core Insights - The 2025 China Farmers' Harvest Festival was launched in Lingbao City, Henan Province, showcasing the region's agricultural products, particularly apples, with significant sales and procurement agreements [1][2] Group 1: Agricultural Development - Lingbao City has transformed its apple industry from bulk selling to high-value products, including apple chips and fruit wine, significantly increasing the value of apples [2] - The introduction of new apple varieties and agricultural techniques since 2016 has led to an average increase in income of 3,000 yuan per mu for local farmers [1][2] Group 2: Economic Impact - During the harvest festival, Lingbao signed 23 agricultural procurement projects totaling 870 million yuan, with online and offline sales exceeding 30 million yuan [1] - The apple processing industry in Lingbao consists of 42 companies, generating an annual output value exceeding 1.5 billion yuan and benefiting over 30,000 farmers with an average annual income increase of 28,000 yuan [2] Group 3: Brand Value - The "Lingbao Apple" regional public brand is valued at 21.8 billion yuan, contributing to the "Yunong Superior Products" matrix alongside other regional brands [2] - Henan Province has recognized 326 "Yunong Superior Products" brands, achieving annual sales exceeding 18 billion yuan [2]

Core Points - In 2024, Henan Province's agricultural product exports to ASEAN countries reached $640 million, accounting for 30% of the province's total agricultural exports [1] - Henan is a significant agricultural province, producing one-tenth of the country's grain and over a quarter of its wheat, with a stable grain output exceeding 1.3 trillion jin for eight consecutive years [1] - The province has accelerated its agricultural development, ensuring food security for its 100 million residents while providing high-quality agricultural products to the Belt and Road Initiative countries and ASEAN regions [1] Agricultural Resources and Standards - Henan boasts rich agricultural resources and has developed a standardized production and traceability system for its agricultural products [1] - Specific products like Lingbao apples have received HACCP and BRC certifications, while others such as Xixia mushrooms, Qixian garlic, and Zhecheng chili have been included in the EU's geographical indication protection directory [1] - These certifications enhance the credibility of Henan's agricultural products, allowing them to meet both domestic and international market standards [1]

Core Viewpoint - The article highlights the celebration of the "Chinese Farmers' Harvest Festival" through the special program "Harvest Collection Call," which showcases local talents and agricultural products, aiming to promote rural culture and heritage [1][5]. Group 1: Program Overview - "Harvest Collection Call" premiered on July 12, achieving a viewership rating of 0.107, making it the top-rated program on CCTV-17 for the day [1]. - The program features over a hundred local talents competing in various performances to earn a spot in the "2025 Chinese Farmers' Harvest Festival Gala" [1]. Group 2: Cultural and Agricultural Promotion - The program serves as a platform for showcasing local agricultural products such as Lingbao apples, Shandong chili sauce, and Bozhou beef, emphasizing the connection between local culture and agricultural abundance [3]. - Interactive programs and activities have been launched to engage the public in sharing their local harvest scenes and talents, inviting participation from millions of farmers [5]. Group 3: Cultural Innovation and Youth Engagement - "Harvest Collection Call" has seen an increase in participation from younger generations, with performances that blend traditional arts with modern elements, such as a new Sichuan opera dance drama by a group of young performers [8][10]. - The program has successfully revived numerous intangible cultural heritages and discovered new talents who innovate traditional crafts, such as integrating puppetry with modern technology [10].