线下渠道在中秋、国庆前逐渐回暖，而线上即时零售渠道正成为行业新增量战场。9月25日，北京商报记者走访了北京部分终端市场发现，双节临近，白酒 消费旺季即将开启，白酒产品在线上与线下市场动销情况不尽相同。线下渠道经销商备货谨慎叠加消费端温和回暖，线上渠道即时零售业态快速崛起，共同 勾勒出今年白酒消费旺季开端的全貌。 如今，当白酒旺季的序幕逐渐拉开时，如何借助深度挖掘消费场景从而进一步激活线上与线下市场的活力，成为摆在酒企面前的新问题。 尽管目前终端市场活力尚待大规模激活，但部分名优白酒以及核心价格带已呈现出温和回暖态势。以贵州茅台旗下53度500ml飞天茅台为例，伴随着双节来 临，该产品价格也有所提升。据今日酒价数据，53度500ml飞天茅台9月23日散瓶批价为1765元/瓶、原箱批价为1790元/瓶，相较于上一日（9月22日）分别 增长25元/瓶、30元/瓶。 不仅是终端，茅台集团党委副书记、总经理王莉率队对华东、西南、东北三线七个省区茅台酒200余家渠道商进行市场调研。从此次对三地市场调研情况和 各方反馈数据来看，随着传统双节临近，8月环比6、7月，市场终端动销有所回暖，8月底以来至今终端动销环比增长显著，市 ...

线下终端温和回升 一家位于方庄附近的烟酒店内，店主坐在不足20㎡的店铺中等待着客人的光临。尽管其附近有餐饮店以及KTV等场所，但前来选购白酒产品的消费者却是 寥寥。店主表示："随着中秋和国庆双节来临，白酒消费虽然相较于往年来说仍有些动力不足，但对比今年淡季，目前稍显回暖态势。" 不仅仅是该店，位于地坛附近的烟酒店也遇到了同样的情况。烟酒店店主向北京商报记者表示："目前酒水消费有所回暖是基于旺季来临，但在淡季积压的 库存目前仍在待消化过程中。所以今年双节前备货更谨慎了，不再像往年那样大规模压货。" 线下渠道在中秋、国庆前逐渐回暖，而线上即时零售渠道正成为行业新增量战场。9月25日，北京商报记者走访了北京部分终端市场发现，双节临近，白酒 消费旺季即将开启，白酒产品在线上与线下市场动销情况不尽相同。线下渠道经销商备货谨慎叠加消费端温和回暖，线上渠道即时零售业态快速崛起，共同 勾勒出今年白酒消费旺季开端的全貌。 如今，当白酒旺季的序幕逐渐拉开时，如何借助深度挖掘消费场景从而进一步激活线上与线下市场的活力，成为摆在酒企面前的新问题。 事实上，目前终端市场消费活力不足的情况早有显现。中国酒业协会发布的《2025中国白酒市 ...

北京商报讯（记者 刘一博 冯若男）9月16日，北京商报记者从行业数据平台今日酒价获悉，飞天茅台批 价在继9月8日跌破1800元关口后，再度下滑。截至9月16日，53度500ml飞天茅台原箱批价达1790元/ 瓶，散瓶批价达1770元/瓶。 ...

9月14日，"今日酒价"数据显示，2025年53度500ml飞天茅台散瓶批发参考价报1770元，再创上市新低； 原箱报1790元，同样创出新低。拼多多平台上，有店铺双瓶售价3400元，折合每瓶1700元。2025年以 来，高端白酒市场需求走弱，茅台零售价格单边下行。上半年公司营收和净利润虽有增长，但毛利率有 所降低。9月12日收盘，股价下跌0.49%。详情>> 中美在西班牙举行经贸会谈，聚焦多项关键问题 当地时间9月14 - 15日，中美双方在西班牙马德里就有关经贸问题举行会谈。双方将讨论美单边关税措 施、滥用出口管制及TikTok等问题。此前美方宣布将多家中国实体列入出口管制"实体清单"，中方则对 美发起反歧视和反倾销调查。15日，中方表示双方进行了坦诚、深入、建设性沟通，就TikTok等问题达 成基本框架共识。详情>> 来源：喜娜AI 金融市场犹如变幻莫测的海洋，时刻涌动着投资与经济政策的波澜，深刻影响着全球经济的走向。在 此，喜娜AI为您呈上昨夜今晨的财经热点新闻，全方位覆盖股市动态、经济数据、企业财务状况以及 政策更新等关键领域，助您精准洞察金融世界的风云变幻，把握市场脉搏。 茅台网上平台售价创新低， ...

记者梳理发现，6月11日散瓶批发价首次跌破2000元关口后，下跌节奏明显加快：仅11天后的6月22日即 跌破1900元；6月25日再破1800元；6月27日短暂回稳至1800元，7月7日一度反弹至1880元，但8月29日 再度失守1800元关口，并持续下探至当前1770元。 大容量产品同步走低。"今日酒价"数据显示，53度1L装"公斤茅台"原箱批发价报3300元，年内累计下跌 18.92%，较年初上线价3700元缩水近400元。鉴于官方指导价高达3799元，目前市场已出现明显倒挂。 零售端价格更为激进。拼多多平台已有店铺将2025年飞天茅台双瓶标价3400元，折合单瓶1700元；同 款"海外版"标价低至1490元；京东平台"出口版"甚至报出1180元/瓶的低价。不过，多数电商链接售价 仍维持在2000元以上，但议价空间已明显放大。 酒类行情监测平台"今日酒价"数据显示，9月14日，2025年53度500ml飞天茅台散瓶批发参考价报1770 元，较前一日下跌10元，刷新上市以来的最低纪录；原箱报1790元，持平前日，同样为历史低点。 酒类行情监测平台"今日酒价"数据显示，9月14日，2025年53度500ml飞 ...

经济观察网据酒类行情监测平台"今日酒价"9月14日数据显示，2025年53度500ml飞天茅台散瓶批发参考 价报1770元，较前一日下跌10元，再创上市以来的新低；原箱报1790元，与前一日持平，但价格同样创 出新低。数据显示，与平台上线时的2220元、2255元相比，两者累计跌幅均已超过20%。与此同时，拼 多多平台上，有店铺飞天茅台(53度500ml)双瓶售价3400元，折合每瓶1700元。 ...

Core Viewpoint - The wholesale reference price for 53-degree 500ml Feitian Moutai has reached a new low, indicating a significant decline in the market value of this premium liquor [1] Price Trends - As of September 14, 2025, the wholesale reference price for loose Feitian Moutai is reported at 1770 yuan, down 10 yuan from the previous day, marking a new low [1] - The original box price remains at 1790 yuan, unchanged from the previous day, but also represents a new low [1] - Compared to the platform's launch prices of 2220 yuan and 2255 yuan, both price points have seen a cumulative decline of over 20% [1]

Core Viewpoint - The wholesale price of Moutai's 2025 53-degree 500ml flying Moutai has reached a record low, indicating a significant decline in market prices and potential challenges for the company and the industry [1][5]. Price Trends - As of September 14, 2025, the wholesale reference price for 500ml flying Moutai in loose bottles is 1770 yuan, down 10 yuan from the previous day, marking the lowest price since its launch [1]. - The original box price remains at 1790 yuan, also a historical low, with both prices showing a cumulative decline of over 20% compared to their initial prices of 2220 yuan and 2255 yuan [1][5]. - The price of the 1L "kg Moutai" original box has dropped to 3300 yuan, reflecting an 18.92% decrease since the beginning of the year [5]. Market Dynamics - The secondary market for Guizhou Moutai shares is under pressure, with a slight decline in stock price to 1516 yuan per share as of September 12 [2]. - Retail prices are aggressive, with some platforms offering the 2025 flying Moutai at prices as low as 1700 yuan per bottle, while overseas versions are priced even lower [5]. Company Response - During a performance briefing on September 12, the company acknowledged the challenges posed by industry cycles and changing consumer trends, stating that it is actively managing channel ecosystems to mitigate these effects [6]. - The company remains cautiously optimistic about future sales, particularly with the upcoming holiday season, as there has been a noticeable improvement in terminal sales since late August [6].

Group 1 - The "Double Festival" period, which includes both Mid-Autumn Festival and National Day, is traditionally a peak consumption period for the liquor industry, but this year, sales are significantly lower compared to previous years [1][2] - Sales volume has decreased by approximately 30% year-on-year, with many retailers reporting slow pre-festival consumption and a focus on clearing existing inventory [1][2] - Consumers are exhibiting more rational purchasing behavior, with daily sales reported to be only a few dozen bottles, and new customer orders are scarce [1][2] Group 2 - Despite the upcoming festivals, the liquor market is experiencing a "peak season not booming" trend, with prices remaining low and promotional activities being widespread [2][3] - High-end liquor prices are also declining, with the price of a 500ml bottle of Feitian Moutai dropping from around 2400 yuan last year to 1820 yuan this year [3] - The trend of rational consumption is evident, with consumers prioritizing value for money and practicality, leading to a reduction in high-end liquor demand [3][4] Group 3 - In response to the current market conditions, liquor companies are exploring new growth avenues, such as launching low-alcohol products to attract consumers [4] - There is still some optimism among merchants regarding potential consumption increases in the latter half of September, as they anticipate a slight recovery in sales during the "Double Festival" [4]

Core Viewpoint - The wine industry is experiencing a significant decline in sales ahead of the upcoming Mid-Autumn and National Day holidays, traditionally a peak consumption period for alcoholic beverages [2][5]. Group 1: Sales Trends - Sales volume in the Jinan wine market has decreased by approximately 30% compared to the previous year, with many retailers reporting a slowdown in pre-holiday purchasing activity [2][5]. - Retailers are focusing on inventory clearance as the primary sales strategy, with many orders coming from existing customers rather than new ones [3][5]. - The average daily sales for some retailers have dropped to just over ten bottles, indicating a shift towards more rational purchasing behavior among consumers [3][5]. Group 2: Consumer Behavior - Consumers are exhibiting more rational purchasing habits, with a preference for value and practicality over high-end products [6][9]. - There is a noticeable trend of consumers opting for "last-minute" purchases, with some customers placing orders only a week before events, reflecting a shift in consumption patterns [9][10]. - The demand for high-end white wines remains subdued, with prices for premium products like Moutai significantly lower than last year, indicating a price sensitivity among consumers [9][10]. Group 3: Market Dynamics - Despite the overall decline in sales, there are signs of slight recovery as the holidays approach, with some retailers reporting an uptick in orders for high-end brands [3][5]. - Local brands such as Baotu Spring and Langyatai are maintaining stable sales, primarily serving as local specialty gifts and everyday consumption [5]. - The market is witnessing a trend towards low-alcohol products, with several brands launching new low-alcohol offerings in response to changing consumer preferences [10].