Core Insights - The 21st China Tea Economic Annual Conference and the 2025 China Tea Brand Construction Forum were held in Xinchang, Zhejiang from November 26 to November 28, highlighting significant developments in the tea industry [1] Company Achievements - Eight Horse Tea Co., Ltd. was recognized as a "2025 Comprehensive Influence Backbone Enterprise" by the China Tea Circulation Association due to its strong brand power and industry influence [1] - Eight Horse Tea ranked first in the "2025 China Enterprise Brand Survey TOP50" and won the "2025 Foreigners' Favorite Chinese Tea Brand" award, further establishing its global competitiveness [4] - The company achieved a score of 961 in the International Brand Academy's "World Tea Brand Evaluation List," placing it second globally and first in China, alongside other top Chinese tea companies [4] Industry Standards and Evaluation - The evaluations were based on comprehensive assessments according to the "Tea Industry Key Enterprises Comprehensive Evaluation Standards" and involved scientific analysis of over 2,100 tea representatives [4] - The brand survey emphasized multiple dimensions, including brand influence, market leadership, and innovation capabilities, focusing on quality, innovation, and service [4] Market Position and Performance - Eight Horse Tea leads the national market in the number of tea chain stores and ranks first in revenue across high-end tea, Oolong tea, and black tea markets [5] - The company has maintained the highest sales revenue for Tieguanyin tea for over ten years, Wuyi rock tea for five years, and black tea for four years [5] Technological Advancements - The company has invested in smart, digital, and information-based production lines, establishing a "super factory" that includes the sixth-generation intelligent production line and the world's first intelligent, digital, and information-based Wuyi tea processing line [5] Global Influence and Marketing Strategy - Eight Horse Tea has hosted over 100 global tasting events in more than 30 countries, promoting Chinese tea as a cultural ambassador [6] - The company has been recognized by international organizations, including the United Nations, for its quality and has received the "International Tea Day Recommended Tea" honor [6] - The chairman emphasized a balanced development strategy focusing on product standardization, intelligent production, digital operations, and brand internationalization to enhance the Eight Horse brand [6]

新华财经杭州11月27日电（记者董道勇、陆宇航）27日，以"茶叶恒久远科技发新枝"为主题的2025中国茶品牌建 设论坛在浙江省新昌县举行，来自政府部门、行业协会及企业等近500名嘉宾代表围绕茶品牌建设、跨界融合、出 海等话题进行对话和深入交流。 中国是茶的故乡，县域是茶产业的根基所在，孕育着品牌建设最鲜活、最坚实的沃土。作为茶品牌建设领域"风向 标"，中国茶品牌建设论坛已走过三载春秋，今年首次将会场设在县域，在"三茶统筹"理念指导下，助推县域富民 产业高质量发展。 中国茶品牌建设步入提质增效的新发展阶段 从江南茶乡的连绵翠色，到丝路驼铃的万里茶道……茶，这片神奇的"东方树叶"，凝结着中华文明五千年的智慧 结晶。 中国经济信息社党委书记、董事长潘海平表示，今天的中国茶产业，守正是根基，创新是源泉。"我们既要守护千 年茶香的文化底蕴，也要善用现代科技激活传统产业。"潘海平说，作为新华社直属专业经济信息服务机构，中经 社始终与中国茶产业同频共振。面向未来，中经社将强化品牌传播，深化智库研究，以数字创新驱动产业升级； 挖掘文化内涵，让中国茶成为传播中华文明的重要载体。 中国茶叶流通协会会长、全国茶叶标准化技术委员会主 ...