Core Insights - Wuyishan is a significant hub for tea production, with a tea garden area of approximately 148,000 acres and over 120,000 employees in the industry, contributing to an industry output value exceeding 15 billion yuan, with tea income accounting for 49.2% of the local economy [3] Industry Overview - Wuyishan is recognized as the birthplace of black tea and oolong tea, showcasing a strong cultural integration of tea into the local lifestyle and economy [3] - The region has achieved high production and value from a relatively small area compared to other tea regions in China, indicating its leadership in the national tea industry [3] Technological Advancements - The introduction of eco-friendly agricultural practices, such as the "summer soybean, winter rapeseed" intercropping model, has significantly improved soil quality and increased tea yields, with reductions in fertilizer and pesticide use by over 30% and a 60% decrease in water pollution [3] - Collaborations with universities and research institutions have led to the development of advanced pest control technologies, enhancing the overall quality and sustainability of tea production [5] Cultural and Brand Development - Wuyishan leverages its rich tea culture to enhance brand value, integrating tea culture into tourism and creating themed products that promote local tea experiences [5][7] - The region's tea brand, Wuyi Rock Tea, has been recognized for its cultural heritage, with significant achievements such as being listed as a UNESCO intangible cultural heritage and maintaining a brand value of 74.009 billion yuan, ranking second in China's tea regional brand value for eight consecutive years [7] Market Regulation and Standardization - Wuyishan has initiated a blockchain traceability platform to ensure quality control and consumer trust in tea products, establishing a comprehensive quality assurance system [8] - The local government is actively involved in standardizing the tea industry, from cultivation to processing, to ensure consistent quality and scalability in production [8][10] Strategic Development and Investment - The region is focusing on proactive market management and strategic planning for the tea industry, with recent initiatives to attract investment in tea-related hospitality and dining sectors [10] - Wuyishan's approach reflects a shift from passive management to active service, aiming to create a well-structured and sustainable tea industry ecosystem [10]

Group 1 - The event aims to promote tourism in Anxi, focusing on the cultural heritage of Tieguanyin tea and local attractions [1][6][8] - Participants will explore various sites including the Anxi Tieguanyin Group, Baima Tea Industry, and cultural landmarks such as the Anxi Wenmiao and Qing Shui Yan Scenic Area [10][13][19] - The event is free for selected university students, covering transportation, accommodation, and insurance costs [29] Group 2 - The activity is targeted at university students, particularly those involved in cultural tourism, tea education, and social media content creation [4][23] - Participants are required to have a certain level of social media influence and creativity, with a preference for students from specific regions [23][25] - The event will include professional guidance from experienced mentors in media and communication [25]