Core Insights - The sales season for Maoming lychee is nearing its end, with an expected production of approximately 630,000 tons and sales revenue projected to reach 9.1 billion yuan [1] - Maoming has actively expanded sales channels, promoting lychee in major cities and online platforms to increase farmers' income [1] Sales Performance - The Douyin e-commerce report indicates that Maoming lychee has gained significant popularity, with over 45,000 related video submissions and a total view count exceeding 1.12 billion [6] - Orders for Guangdong lychee on Douyin have surged by 1509% year-on-year, with Maoming accounting for nearly 70% of the total orders [8] Consumer Preferences - The top five cities purchasing Maoming lychee are Shanghai, Chongqing, Chengdu, Shenzhen, and Hangzhou, with Shanghai leading at 190,000 orders [10] - The most favored lychee variety is Guiwei, followed by Baitangying and Feizixiao, with Shanghai being the primary consumer location for the top three varieties [12] Innovative Marketing Strategies - Maoming has introduced innovative consumption scenarios, including "lychee blind boxes" and holiday-themed customizations, resulting in over 520,000 customized orders weighing approximately 80 million kilograms and generating over 1.7 billion yuan in revenue [13] - The prices for customized lychees are more than 20% higher than traditional sales prices [13] Demographic Insights - The primary consumer groups for Guangdong lychee on Douyin are young professionals and affluent middle-class individuals, making up over 40% of the market, while "refined mothers" represent the fastest-growing segment at 12% [15] Industry Growth - The lychee industry has seen a significant increase in processed product sales, with dried lychee sales up 228%, lychee-flavored tea beverages up 170%, and lychee-flavored sodas up 399% [17] - Maoming has around 3,000 lychee processing enterprises, developing over 30 deep-processed products, which allows lychee to be available year-round [17]

Group 1 - The core viewpoint is that Guangdong Gaozhou, known as the "Thousand-Year Lychee Town," is entering its lychee season with the early variety "San Yue Hong" being harvested [1][3] - The annual lychee production and sales docking conference in Gaozhou is bustling, attracting fresh produce buyers, chain supermarkets, e-commerce platforms, and large supply chain companies [3] - In 2025, due to favorable temperatures and less rainfall during the flowering period, Gaozhou is expected to achieve a high flowering rate across early, mid, and late lychee varieties, leading to a bumper harvest [4] Group 2 - Gaozhou is one of the earliest regions in Guangdong to explore the "lychee customization" model, offering differentiated services based on the characteristics of lychees and customer needs [6] - As of May 10, Gaozhou has achieved 13,310 customized orders for lychee, weighing 141 tons, with a total value of approximately 29.23 million yuan; enterprise supply chain customization reached 498 orders, weighing 468 tons, with a value of 10.95 million yuan, showing significant year-on-year growth [6]

Core Insights - The market for early-season lychees from Gaozhou, Maoming City is thriving, with significant sales and high prices reported for the "San Yue Hong" variety [2][3][4] Group 1: Market Performance - In the past three days, over 10,000 pounds of "San Yue Hong" lychees have been sold, with prices reaching 7 yuan per pound [3][4] - The total number of customized orders for Gaozhou lychees has reached 32,225, with 764 orders from corporate supply chains and 31,461 from agricultural and cultural tourism [10] Group 2: Production and Quality - Gaozhou is recognized as the largest lychee-producing county in China, accounting for one-quarter of Guangdong's lychee production and one-eighth of the national output [12][13] - The region boasts a variety of lychee types, including "San Yue Hong," "Ke Ji Yi Hao," and others, contributing to its reputation as a "thousand-year lychee town" [11][14] Group 3: Industry Development - The local government has been actively promoting the lychee industry through initiatives like the "12221" market construction system and innovative "lychee customization" models [16][17] - The brand value of Gaozhou lychee has reached 12.22 billion yuan, earning recognition as the "most valuable lychee regional public brand" [18] Group 4: Future Events - A major event titled "Sweet Beginning, Lychee Gathering Gaozhou" is scheduled for May 10, 2025, aimed at connecting producers with buyers from across the country [21][22] - The event will facilitate face-to-face discussions between lychee producers and various stakeholders, including fresh produce buyers and large supply chain companies [24][25]