"吃年例 赏荔花 定荔树" 茂名发 布荔枝定制倡议 书_南方+_南方 plus 正月里的茂名， 锣鼓声穿透村 巷，巡游队伍穿 行田埂，家家户 户轮流摆席设 宴，迎接八方来 客。 头，共赴一场跨 越四季的荔乡之 约。"2月26日， 茂名市农业农村 局发布"吃年例 赏荔花 定荔 树"茂名荔枝定 制倡议书（以下 简称"倡议 书"）。 茂名年例 年例是粤西地区 特有的传统民 俗，素有"年例 大过年"之说。 2012年，茂名年 例被列入广东省 第四批省级非物 与此同时，142 万亩荔枝花竞相 盛放，暗香浮 动。 茂名的荔枝花海 "把春天的约定 留在茂名，把盛 夏的甜蜜寄予枝 质文化遗产名 录，并入选"茂 名十大文化名 片" 。 年例期间，飘 色、木偶戏、粤 剧等非遗项目轮 番上演，各村各 户轮流设宴、巡 游酬神，家家户 户广邀亲朋，热 闹非凡。 茂名年例 倡议书写 道："以年例为 缘，以荔花为 媒，以荔树为 约。" 茂名市农业农村 局相关负责人表 示，今年吃年例 的同时，邀请八 方游客定制荔枝 树，借年例之 机，邀游客赏 花，引宾朋认 养，"让传统民 俗成为荔枝赏 花、定制的最佳 邀约" 。 茂名荔枝 "挂牌留名、全 ...

Core Insights - The sales season for Maoming lychee is nearing its end, with an expected production of approximately 630,000 tons and sales revenue projected to reach 9.1 billion yuan [1] - Maoming has actively expanded sales channels, promoting lychee in major cities and online platforms to increase farmers' income [1] Sales Performance - The Douyin e-commerce report indicates that Maoming lychee has gained significant popularity, with over 45,000 related video submissions and a total view count exceeding 1.12 billion [6] - Orders for Guangdong lychee on Douyin have surged by 1509% year-on-year, with Maoming accounting for nearly 70% of the total orders [8] Consumer Preferences - The top five cities purchasing Maoming lychee are Shanghai, Chongqing, Chengdu, Shenzhen, and Hangzhou, with Shanghai leading at 190,000 orders [10] - The most favored lychee variety is Guiwei, followed by Baitangying and Feizixiao, with Shanghai being the primary consumer location for the top three varieties [12] Innovative Marketing Strategies - Maoming has introduced innovative consumption scenarios, including "lychee blind boxes" and holiday-themed customizations, resulting in over 520,000 customized orders weighing approximately 80 million kilograms and generating over 1.7 billion yuan in revenue [13] - The prices for customized lychees are more than 20% higher than traditional sales prices [13] Demographic Insights - The primary consumer groups for Guangdong lychee on Douyin are young professionals and affluent middle-class individuals, making up over 40% of the market, while "refined mothers" represent the fastest-growing segment at 12% [15] Industry Growth - The lychee industry has seen a significant increase in processed product sales, with dried lychee sales up 228%, lychee-flavored tea beverages up 170%, and lychee-flavored sodas up 399% [17] - Maoming has around 3,000 lychee processing enterprises, developing over 30 deep-processed products, which allows lychee to be available year-round [17]

Group 1 - The core viewpoint is that Guangdong Gaozhou, known as the "Thousand-Year Lychee Town," is entering its lychee season with the early variety "San Yue Hong" being harvested [1][3] - The annual lychee production and sales docking conference in Gaozhou is bustling, attracting fresh produce buyers, chain supermarkets, e-commerce platforms, and large supply chain companies [3] - In 2025, due to favorable temperatures and less rainfall during the flowering period, Gaozhou is expected to achieve a high flowering rate across early, mid, and late lychee varieties, leading to a bumper harvest [4] Group 2 - Gaozhou is one of the earliest regions in Guangdong to explore the "lychee customization" model, offering differentiated services based on the characteristics of lychees and customer needs [6] - As of May 10, Gaozhou has achieved 13,310 customized orders for lychee, weighing 141 tons, with a total value of approximately 29.23 million yuan; enterprise supply chain customization reached 498 orders, weighing 468 tons, with a value of 10.95 million yuan, showing significant year-on-year growth [6]

Core Insights - The market for early-season lychees from Gaozhou, Maoming City is thriving, with significant sales and high prices reported for the "San Yue Hong" variety [2][3][4] Group 1: Market Performance - In the past three days, over 10,000 pounds of "San Yue Hong" lychees have been sold, with prices reaching 7 yuan per pound [3][4] - The total number of customized orders for Gaozhou lychees has reached 32,225, with 764 orders from corporate supply chains and 31,461 from agricultural and cultural tourism [10] Group 2: Production and Quality - Gaozhou is recognized as the largest lychee-producing county in China, accounting for one-quarter of Guangdong's lychee production and one-eighth of the national output [12][13] - The region boasts a variety of lychee types, including "San Yue Hong," "Ke Ji Yi Hao," and others, contributing to its reputation as a "thousand-year lychee town" [11][14] Group 3: Industry Development - The local government has been actively promoting the lychee industry through initiatives like the "12221" market construction system and innovative "lychee customization" models [16][17] - The brand value of Gaozhou lychee has reached 12.22 billion yuan, earning recognition as the "most valuable lychee regional public brand" [18] Group 4: Future Events - A major event titled "Sweet Beginning, Lychee Gathering Gaozhou" is scheduled for May 10, 2025, aimed at connecting producers with buyers from across the country [21][22] - The event will facilitate face-to-face discussions between lychee producers and various stakeholders, including fresh produce buyers and large supply chain companies [24][25]