药险融合
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引入健康体检管理,能否改变创新药支付与惠民保融合困境?
Di Yi Cai Jing· 2025-11-21 01:45
Core Insights - The transition of Huiminbao from "post-compensation" to "prevention" is highlighted, indicating a shift in focus towards proactive health management and risk reduction in the insurance sector [1][4] Group 1: Market Dynamics - The payment paradox between insurance companies and pharmaceutical firms is discussed, where insurers aim to cover healthy individuals to control costs, while drug companies focus on medication usage for market value [1] - The expected market size for innovative drug sales in 2024 is projected to reach 162 billion yuan, with commercial health insurance expenditures estimated at 12.4 billion yuan, contributing only 7.7% [1] - Huiminbao's share in the compensation for innovative drugs is 15%, which is lower than disease insurance and million medical insurance, accounting for 47% and 22% respectively [1] Group 2: Product Development and Challenges - The proportion of normally operating Huiminbao products decreased from 74.3% in 2023 to 66.68% in 2024, indicating ongoing challenges in market performance [3] - The decline in Huiminbao product numbers is attributed to lower-than-expected participation rates and difficulties in expanding the risk pool [3] - New product offerings are being introduced, such as health check management services, to enhance participant engagement and address operational pressures [3] Group 3: Health Management Integration - The integration of health management into commercial health products is emphasized as a means to reduce the risk of major diseases through early detection and intervention [4] - The model of "health management + Huiminbao" aims to shift the focus from post-event compensation to preemptive measures, enriching risk management strategies [4] - The combination of preventive health checks and innovative drug coverage is seen as a significant advancement in insurance, potentially lowering the disease burden on the population [4] Group 4: Industry Trends - The rise of health management services in insurance has been noted since 2016, although growth remains slow due to a lack of experience in managing medical models [5] - The potential of commercial health insurance in the innovative drug payment sector is yet to be fully realized, with ongoing exploration needed for deeper integration of technology, payment, and value [5]
健康险“价格战”AB面:行业进入“市场竞争更充分”阶段丨“病有所保”大调研
Di Yi Cai Jing· 2025-09-01 12:39
Core Insights - The insurance industry is experiencing a price war driven by new entrants competing for market share, leading to a paradox where increasing premium rates results in poor sales, while maintaining low rates limits coverage expansion [1][4]. Group 1: Market Dynamics - The trend of high-end medical insurance products being downgraded to mid-range options reflects a shift in focus among insurers, with many companies now offering mid-tier products that closely resemble their high-end counterparts in terms of coverage [3]. - The competition in the "pre-existing conditions" insurance market is intensifying, with many insurers expanding their product offerings to include more comprehensive coverage while struggling to balance premium growth with coverage responsibilities [2][6]. Group 2: Pricing Strategies - Insurers are facing challenges in maintaining premium rates due to increased competition, which is forcing them to innovate in areas such as actuarial science and service delivery to remain competitive [5]. - The introduction of low-premium, no-health-disclosure products indicates a shift towards more accessible insurance options, although this raises concerns about the sustainability of such pricing models [4][7]. Group 3: Risk Management - Despite the expansion of coverage responsibilities outpacing premium growth, the perceived operational risks for insurers are not as high as the public might believe, thanks to improved data analytics and risk assessment capabilities [6][7]. - The integration of healthcare data and advancements in insurance technology, particularly AI, are enabling insurers to better evaluate risks and adjust pricing dynamically, which is crucial for managing the balance between affordability and coverage [7][8]. Group 4: Future Considerations - The industry faces ongoing challenges in addressing the diverse needs of consumers with pre-existing conditions, necessitating further exploration of differentiated pricing strategies to avoid a one-size-fits-all approach [8].