虚假发货
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抖音电商专项治理虚假发货 超4000商家遭清退或停业
Zheng Quan Shi Bao· 2025-11-05 18:27
Core Viewpoint - Douyin E-commerce has initiated strict measures against fraudulent shipping practices during the "Double 11" shopping festival, aiming to protect consumer rights and maintain platform integrity [1][2]. Group 1: Actions Taken by Douyin E-commerce - Douyin E-commerce has identified and penalized 13,000 merchants for violations since September, with 4,200 merchants either being expelled or undergoing business rectification [1]. - The platform has also targeted logistics service providers involved in fraudulent activities, resulting in the expulsion of companies like Zhongtong Cold Chain and Jishida [1][2]. Group 2: Industry Context and Reactions - The issue of false shipping practices is widespread, with over 281,000 complaints related to "false shipping" recorded on the "Black Cat Complaint" platform, highlighting the prevalence of problems such as "showing shipment without logistics updates" and "empty package delivery" [2]. - Experts suggest that the platform's role as a "gatekeeper" is crucial in enhancing compliance costs for merchants, which may lead to a healthier e-commerce ecosystem in the long run [2][3]. Group 3: Challenges and Recommendations - The persistence of fraudulent shipping is attributed to weak compliance awareness among small merchants and loopholes in end-point supervision by logistics providers [3]. - Recommendations for improvement include real-time verification of logistics data, AI models to predict high-risk merchants, and incentives for compliant merchants to enhance service quality [3].
抖音电商清退中通冷链等违规物流商,打击虚假发货
3 6 Ke· 2025-10-28 10:26
Core Viewpoint - Douyin's e-commerce platform is taking action against logistics service providers that engage in fraudulent practices, which undermine consumer rights and disrupt fair trading order [1][2] Group 1: Actions Taken - Douyin will delist logistics providers including Zhongtong Cold Chain, Jishida, Shuiqu Daijia, and Tiezhong Express on October 29 due to violations [2] - The platform aims to combat false shipping, unauthorized order transfers, and fabricated tracking information [1][2] Group 2: Violations Identified - The main violation involves the use of third-party electronic waybills to create false tracking information, misleading consumers about the status of their orders [2] - Some merchants bypass Douyin's electronic waybill requirements by using third-party services, leading to the creation of deceptive tracking [2] - Violating logistics providers engage in practices such as stitching together normal waybill tracking with fake order numbers, creating an illusion of compliance [2]