Core Viewpoint - The automotive industry is undergoing a significant shift in terminology and marketing strategies regarding intelligent driving, moving from "smart driving" to "assisted driving" in response to regulatory pressures and safety concerns [1][2][3]. Group 1: Regulatory Changes - The Ministry of Industry and Information Technology (MIIT) issued a draft standard prohibiting the use of ambiguous terms like "automatic driving" and "smart driving," mandating the use of "assisted driving" or "combined assisted driving" [1]. - Following a serious accident involving a Xiaomi vehicle, regulatory bodies tightened promotional language, emphasizing the need for clear communication about the limitations of L2-level assisted driving systems [2][3]. Group 2: Industry Response - Xiaomi's rebranding of its driving assistance features reflects a broader trend among new automotive companies, including Li Auto, NIO, and Xpeng, to adjust their marketing language and focus on safety and comfort rather than advanced driving capabilities [1][2]. - The shift in terminology is seen as a response to the misalignment between technological maturity and public perception, with many consumers mistakenly believing L2 systems offer full autonomy [3]. Group 3: Technical Considerations - Xiaomi's SU7 model highlights the ongoing debate between pure vision systems and multi-sensor fusion technologies, with the former being cost-effective but limited in adverse conditions, while the latter offers enhanced safety at a higher cost [4]. - The change in naming from "smart driving" to "assisted driving" serves to manage user expectations and clarify the responsibilities of drivers in the context of current technological limitations [4]. Group 4: Consumer Education - The rebranding initiative aims to foster a more rational understanding of intelligent driving among consumers, moving away from the notion of "fully autonomous" vehicles [6]. - Companies are implementing measures to educate users about the limitations and responsibilities associated with assisted driving, including mandatory training and detailed user manuals [6]. Group 5: Future Outlook - The transition to "assisted driving" signifies a move towards a more realistic and safety-focused approach in the automotive industry, with an emphasis on balancing technological advancements with regulatory compliance [7]. - The industry is expected to evolve towards L3-level and above autonomous driving, but this progression will prioritize safety and responsible marketing practices [7].