Core Viewpoint - The recent surge in the food delivery market, characterized by intense competition and substantial subsidies, has created a temporary "four-win" scenario for consumers, merchants, delivery personnel, and platforms, but this situation is not sustainable and may lead to future crises [3][4][5] Group 1: Market Dynamics - The food delivery market in China is experiencing a fierce competition reminiscent of past market bubbles, with platforms offering significant subsidies to attract users, leading to a temporary spike in demand [5][6] - The phenomenon of "zero-yuan purchases" for popular items like milk tea highlights the aggressive marketing strategies employed by platforms to boost user engagement [6][9] - Despite the apparent success in the milk tea sector, data indicates that a significant number of milk tea shops are closing, suggesting that the current boom is not reflective of the industry's overall health [9] Group 2: Economic Implications - High levels of subsidies can distort market signals, leading to mismatches in supply and demand, and creating a reliance on artificially low prices [5][10] - The concept of "sticky price trap" emerges as consumers develop a low-price expectation, making it difficult for platforms to raise prices without risking a sharp decline in demand [10] - The long-term sustainability of the food delivery market is questioned, as the current model of growth through subsidies may not lead to a healthy, profitable business environment [4][6]