作为首次由粤港澳联合承办的大型综合性体育赛事，正在举办的十五运会不仅在各大赛场点燃了竞技的激情，更在文旅消费市场掀起阵阵热浪。 来自美团、同程旅行、去哪儿等多平台数据显示，"体育搭台，文旅唱戏"的生动图景正在全省各地展开，赛事热度正全方位转化为文旅消费的激情。 观赛出行需求旺盛，大湾区机票预订量攀升 "十五运经济"强劲开局。美团旅行数据显示，十五运会期间，前往广州、深圳、珠海等赛事主要承办城市的机票预订量同比增长26%。其中，作为赛事核心 城市之一的广州机票预订增速尤为显著，达到28.8%，深圳也实现18.4%的增长。 十五运会官方特许商品炙 这股"奔赴赛场"的出行热潮，为后续的住宿、游览消费奠定了坚实基础。来自北京的游客陈先生一家在开幕式前一天飞抵广州，他们通过美团预定了天河体 育中心附近的酒店。"早就计划好了来看开幕式，也带孩子感受一下顶级大赛的氛围，顺便在广州玩几天。"像陈先生一样，"为一场赛赴一座城"的景象正在 南粤大地火热上演。 核心商圈住宿火爆，深圳龙岗预订量猛增125% 赛事期间，坐落于各大体育馆周边的商圈，成为住宿预订量增幅最明显的区域。去哪儿数据显示，十五运会赛事举办期间，广州、深圳等城市的 ...

Core Insights - The tourism market is entering a new phase of steady development after approximately two years of recovery, with a noticeable shift towards smaller, more personalized travel experiences [1] - The summer tourism season has shown strong performance, with significant increases in passenger numbers for both rail and air travel, indicating a robust demand [2] - New travel trends such as "low-threshold" experiences and sports-related tourism are gaining popularity among younger consumers, reflecting changing preferences in the market [3][4] Group 1: Market Performance - From July 1 to August 23, the national railway sent 823 million passengers, a year-on-year increase of 6.4%, averaging 15.23 million passengers daily [2] - The civil aviation sector operated 524,000 passenger flights in the first month of the summer transport season, with a daily average of 16,900 flights, marking a 3.5% year-on-year growth [2] - Popular tourist destinations have seen a surge in bookings, with orders for "car rental + summer vacation" packages in regions like Guizhou and Yunnan increasing by over 80% [2] Group 2: Emerging Trends - The "low-threshold" travel experiences, such as easy mountain climbing and slow rafting, have become popular among young consumers, with significant increases in hotel bookings in regions offering these activities [3] - The integration of sports and tourism has led to a doubling of self-driving tour participants in Jiangsu compared to the previous year, with hotel bookings also rising by nearly 80% [3][4] - The upcoming National Day holiday, combined with the Mid-Autumn Festival, is expected to drive further growth in the tourism sector, with platforms already preparing new offerings [4]