作为体育爱好者聚集的沃土，越来越多的高端赛事落地广州、深圳。 今年以来，广州国际女子网球公开赛、世界田联接力赛、比利·简·金杯总决赛及中国羽毛球大师赛 等高端赛事相继在广州与深圳开赛。 "赛事经济"正在成为粤港澳大湾区消费升级的重要推动引擎。高端赛事不断进驻落地，社会资本投 身体育赛事以及场馆运营，体育爱好者积极加入带动文旅餐饮等消费，共同描绘体育消费的新场景。 与此同时，高端赛事所带来的"长尾效应"也不可忽略。热门赛事以及重磅球星的巨大能量，能吸引 更多的参与者，构筑丰富的图景，助力体育消费更上一层楼。 吸引力法则 广州、深圳成为高端赛事的举办地，与这片土地上丰富的基础设施以及公众的活跃参与度密切相 关。 南沙网球中心在成功承办广州国际女子网球公开赛后，也接力成为十五运会网球群众组赛事的举办 场地。在此之前，南沙网球中心将原有18片场地，升级到32片，成为粤港澳大湾区规模最大的网球中心 之一。 南沙网球中心除了新增6片室外硬地和3片室内硬地之外，更增设了5片天然草地三色球场。至此， 南沙国际网球中心已汇聚硬地、红土、草地三大国际标准球场，成为国内少数拥有"场地全满贯"实力的 顶级网球中心。 以华润置地为例， ...

"赛事经济"正在成为粤港澳大湾区消费升级的重要推动引擎。高端赛事不断进驻落地，社会资本投身体 育赛事以及场馆运营，体育爱好者积极加入带动文旅餐饮等消费，共同描绘体育消费的新场景。 与此同时，高端赛事所带来的"长尾效应"也不可忽略。热门赛事以及重磅球星的巨大能量，能吸引更多 的参与者，构筑丰富的图景，助力体育消费更上一层楼。 广州、深圳成为高端赛事的举办地，与这片土地上丰富的基础设施以及公众的活跃参与度密切相关。 作为体育爱好者聚集的沃土，越来越多的高端赛事落地广州、深圳。 南沙网球中心在成功承办广州国际女子网球公开赛后，也接力成为十五运会网球群众组赛事的举办场 地。在此之前，南沙网球中心将原有18片场地，升级到32片，成为粤港澳大湾区规模最大的网球中心之 一。 今年以来，广州国际女子网球公开赛、世界田联接力赛、比利·简·金杯总决赛及中国羽毛球大师赛等高 端赛事相继在广州与深圳开赛。 刘丰宁续称，在商业化的比赛中，广州、深圳官方对市场化运作的态度开放，同时也采取相应的激励措 施，例如提供高端赛事的补贴政策，这也吸引了大量的商业机构以及赛事组织，提升他们将高端赛事放 在广州、深圳举办的意愿。 长尾效应 高端赛事所 ...

Core Insights - Halloween serves as a prime marketing opportunity for brands, leveraging social media and influencer marketing to create buzz, but sustainable brand value requires long-term strategies beyond short-term exposure [1] Group 1: Long-term Marketing Strategy - Brands should view Halloween marketing as part of an annual narrative rather than a one-time event, integrating holiday themes with brand values [3] - A layered approach to the marketing cycle is essential, including pre-event buildup, peak engagement during the holiday, and post-event user-generated content (UGC) sharing [3] - Multi-stage influencer strategies should be employed, utilizing top influencers for initial buzz, mid-tier influencers for spreading heat, and everyday users for ongoing interaction [3] Group 2: UGC Potential and Engagement - Encouraging user participation in content creation is crucial for maintaining brand momentum, with simple and entertaining challenges like "HalloweenGlowUp" to generate UGC [5] - Custom filters and virtual assets on platforms like TikTok and Instagram can create lasting brand visibility, allowing users to incorporate brand elements into their everyday content [5] - Incentives such as creative video contests and random user rewards can sustain engagement and keep the brand within social conversations [5] Group 3: Brand Asset Accumulation - Collaborations with influencers should extend beyond short-term exposure to build a long-term content ecosystem, including limited edition products and behind-the-scenes stories [7] - A content co-creation system with influencers can ensure that brand messaging continues beyond the holiday context, fostering ongoing consumer engagement [7] - Relationships established during holiday marketing can evolve into creator programs, enabling consistent content collaboration and community building [7] Group 4: Brand Recognition and Emotional Connection - Short-term visual impact can attract attention, but lasting brand value is derived from long-term user recognition and emotional resonance [9] - Establishing a long-term topic pool from holiday activities can help brands maintain relevance in future seasonal campaigns [11] - Collecting and showcasing user stories and feedback can enhance community interaction and brand loyalty [11] - Continuous updates and interactions can help brands maintain algorithmic visibility, creating lasting brand memory assets [11] Conclusion - Halloween influencer marketing should not be limited to short-term excitement but should be viewed as an opportunity for brands to build long-term communication and emotional assets, leveraging strategic planning, UGC-friendly designs, ongoing content co-creation, and community engagement to enhance brand loyalty and influence [12]

新华社杭州10月27日电 题：从篮球赛到全民健身热——"浙BA""长尾效应"观察 丽水赛区松阳队的徐敏伟，白天在丽水供排水有限责任公司工作，到了有比赛的晚上，他就化身场 上"得分王"。"平时工作还是挺忙的，都是在午休的时候进行锻炼，投篮的命中率其实就是日积月 累。"徐敏伟说。 在"浙BA"的赛场，像他们这样的"斜杠青年"比比皆是。浙江省体育局副局长毛根洪说，"浙BA"具有天 然的群众性、全民性、草根性，融合了乡情、亲情、友情，球迷的参与感、获得感、成就感也更强。 场内，各支球队为守护家乡的荣耀而奋勇拼搏；场外，在"浙BA"赛事氛围的烘托之下，"县BA""村 BA""楼BA"等赛事接踵而至。 一般而言，"长尾效应"多指主流热点过后，小众需求的持续释放。然而"浙BA"的独特之处在于，其作 为头部赛事的巨大能量，在赛程仍在继续时，就已经催生出了长长的"尾迹"——各类民间赛事接踵而 至。这种"长尾"与"头部"同步共振、相互助推的现象，恰恰证明了其影响力的深度与广度。 夜幕降临，位于杭州闹市区的武林广场灯火璀璨、人声鼎沸。每逢周五至周日，杭州市商务社区街头篮 球武林争霸赛都会在此地准时上演。这项以楼宇为单位的街头篮球争 ...

Core Insights - The gaming industry is experiencing a significant market divide, with 40% of the 13,000 new games released this year generating less than $100 in revenue, failing to cover the $100 listing fee on Steam [2][3] - Only about 1,000 games have surpassed the $100,000 revenue mark, highlighting the survival challenges faced by independent game developers and raising concerns about the overall health of the gaming industry [3] Market Dynamics - The proliferation of AI technology has drastically lowered the barriers to game development, allowing solo developers to create seemingly complete games in a short time, leading to an explosive increase in market supply [4][5] - The saturation of the market has made player attention a scarce resource, causing independent games with limited marketing budgets to struggle for visibility [5][7] Consumer Behavior - Players are increasingly risk-averse, preferring games with established reputations, high media scores, or recommendations from friends, which diminishes their willingness to try unknown new titles [7][8] - This "risk-averse mentality" concentrates player traffic towards well-known IPs and successful independent games, reinforcing a "winner-takes-all" dynamic [8] Revenue Distribution - Games that exceed $10,000 in revenue are predominantly exploration, adult content, and visual novel genres, while those earning less than $10,000 are mainly exploration, arcade, and action-adventure genres, indicating a significant disparity in market performance [11][12] - The data reveals a "long tail" effect where a large number of low-revenue games coexist with a few high-revenue titles, creating a skewed market landscape [12] Characteristics of Successful Games - High-revenue games typically exhibit characteristics of "high pricing, high playtime, and high immersion," successfully meeting core player demands and justifying premium pricing [13] - Conversely, low-revenue games often fall into a cycle of "low pricing, low playtime, and low returns," making it difficult for them to stand out in a crowded market [13][16] Challenges for Developers - The oversaturation of similar game types leads to intense competition, price wars, and imitation, making it challenging for new entrants to differentiate themselves [16][17] - Successful games often innovate in gameplay, narrative, or artistic expression, allowing them to break through the competitive noise [17] Conclusion - The future of the gaming market will favor developers who focus on creating unique value propositions rather than merely following trends or relying on technology [23][25] - The industry is shifting towards a model where success is derived from a deep understanding of player preferences and a commitment to quality, as evidenced by recent successful titles [25]

肖远企 金融监管总局副局长肖远企 ◎记者 张琼斯 金融监管总局副局长肖远企10月18日在全球财富管理论坛·2025上海苏河湾大会上谈到人工智能（AI） 在金融领域的应用实践与趋势性变化情况，涉及金融供给、金融集中、金融机构核心竞争力、金融生产 最大可能性边界、金融监管五个方面的内容。 "当前，以人工智能为代表的科技成果在金融领域已经开始广泛应用，可以预期，对金融的促进与影响 可能是重大而根本性的。"肖远企说。 关于金融供给，肖远企表示，在人工智能时代，由于金融产品的研发、转化和生产成本可能大幅下降， 使得实现产品多样化、触达远端客户在经济上变得更加可行。更重要的是，过去被忽视或被认为不经济 的小众需求，在成本收益上也变得更加可持续，产生了所谓的"长尾效应"。在场景方面，金融机构与客 户等利益相关者直接参与和更加嵌入的体验很可能将产生不同的变化。 他举例称，人工智能使数据和算法的重要性上升，但如何将"可用数据"变为"可信数据"、如何整合与识 别有价值的信息就变得非常关键，否则，就可能出现误导，产生决策偏离。 AI应用对金融的促进与影响可能是重大的 谈及金融集中，肖远企认为，金融是经营管理货币与风险的行业，在科技 ...

经济观察网10月18日，主题为"世界变革下的未来之路"的全球财富管理论坛.2025上海苏河湾大会在上 海举行。 在论坛上，中国人民银行党委委员、副行长邹澜表示："从传统意义上看，货币政策主要是总量政策， 但在中国经济运行中很多矛盾和挑战是结构性的。结构调不好，总量调控很难发挥有效作用，因此我们 始终将发挥货币信贷政策的总量和结构双重功能作为建设现代中央银行制度、健全中国特色现代货币政 策框架的重要内容。"" 邹澜指出，结构性货币政策工具的设计在现代银行体系和现代中央银行制度框架下进行，实际上是构建 一种激励相容的机制。商业银行自主决策、自担风险，按照商业可持续原则向实体经济发放贷款，中央 银行将基础货币投放与商业银行向相关领域发放贷款的数量挂钩，以促进结构调整目标的达成。 楼继伟指出，面对全球保护主义暗流涌动，产业链的碎片化割裂、阵营化对抗倾向，中国未因外部压力 选择"脱钩断链"，而是以更开放的姿态坚定拥抱全球化；也没有固守传统发展路径，而是主动构建新发 展格局，探索安全与效率并重的增长模式。(记者陈植) 在金融监管方面，金融监管鼓励支持金融机构运用最新科技，优化金融服务、降低营运成本、提高管理 效率，同时加 ...

Group 1 - The core viewpoint emphasizes the significant and fundamental impact of technology, particularly artificial intelligence, on the financial sector, enhancing efficiency and promoting diverse financial products [1] - The integration of AI in finance is expected to lower the costs of product development and production, making it economically viable to address previously overlooked niche demands, thus creating a "long-tail effect" [1] - Financial institutions are encouraged to collaborate with technology companies that possess advantages in research, development, and application, as stability and reliability are crucial in the financial sector [1] Group 2 - The diversification of financial entities and markets is essential for maintaining a stable and efficient financial structure, particularly for small and medium-sized institutions adapting to technological changes [2] - The importance of data and algorithms has increased in the AI era, necessitating a focus on transforming "usable data" into "trustworthy data" to avoid misleading decisions [2] - The principle of "selection neutrality" is highlighted as a key competitive factor for financial institutions in the context of numerous choices available in data and modeling [2] Group 3 - AI is expected to enhance the efficiency of resource allocation in finance, potentially optimizing the distribution of resources along the production possibility curve [3] - International financial regulatory bodies are closely monitoring the development and application of AI in the financial sector, encouraging institutions to leverage technology for improved services and risk management [3] - A resilient financial system requires a balance between concentration and dispersion, uniqueness and homogeneity, as well as safety and efficiency, with regulatory bodies needing to enhance their technological capabilities [3]

Group 1 - The core viewpoint is that technological advancements, particularly artificial intelligence, are significantly impacting the financial sector, leading to potential fundamental changes in financial services [1] - In the context of financial supply, AI is expected to drastically reduce the costs of developing, transforming, and producing financial products, making it economically feasible to reach remote customers and cater to previously overlooked niche demands, resulting in a "long tail effect" [1] - Large financial institutions possess vast amounts of diverse, real-time historical transaction data, which enables them to create more accurate predictive and risk management models, potentially creating competitive barriers for smaller institutions [1] Group 2 - Financial regulation is encouraged to support the use of the latest technologies by financial institutions to optimize services, reduce operational costs, and enhance management efficiency while ensuring risk management and stability [2] - There is a need for a dynamic balance between concentration and decentralization, uniqueness and homogeneity, as well as safety and efficiency in the financial system [2] - Financial regulation must also increase resource investment, improve regulatory methods and processes, and enhance regulatory technology capabilities to keep pace with the evolving applications of AI in finance [2]

Core Insights - The box office for the 2025 National Day holiday has surpassed 1.35 billion yuan, with several films exceeding 100 million yuan in ticket sales [1][2]. Box Office Performance - The top five films by box office during the National Day period include "The Volunteer Army: Bloodbath for Peace," "731," "Assassination Novelist 2," "Life of the Stray," and "Deafening," all of which have crossed 100 million yuan in ticket sales [1][2]. - The total number of tickets sold reached approximately 36.43 million, with an average ticket price of 37.1 yuan [2]. Audience Trends - The average ticket price for the first four days of the National Day holiday was 37.4 yuan, down from 40.6 yuan during the same period last year, indicating a lower barrier to entry for moviegoers [3]. - The film "The Volunteer Army: Bloodbath for Peace" has a balanced audience demographic, with a notable proportion of viewers aged 40 and above attending in groups, making it a popular choice for families [3]. Regional Insights - The box office share from fourth-tier cities has increased to 23.9%, up from 21.6% year-on-year, with the film "731" contributing significantly to this growth [3]. - "731" has shown strong performance in lower-tier markets, achieving a box office share of 35.6% in fourth-tier cities [3]. New Releases - The newly released film "Deafening" generated nearly 400 million yuan on its opening day, contributing 16.5% to the overall box office with a 10.7% share of screenings [4]. - Audience preferences vary by city tier, with lower-tier city viewers favoring "731," while higher-tier city audiences prefer films like "The Starry Sky of the Three Kingdoms" and "The Proof of Bi Zhengming" [4].