Core Insights - The ongoing 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, is significantly boosting the sports and tourism consumption market, showcasing a vibrant "sports platform, tourism performance" model [1][8] - There is a notable increase in travel demand, with flight bookings to major event cities like Guangzhou, Shenzhen, and Zhuhai rising by 26% year-on-year during the event [1][8] Travel Demand - Flight bookings to Guangzhou surged by 28.8%, while Shenzhen saw an 18.4% increase, indicating strong interest in attending the games [1][8] - Visitors are combining their attendance at the games with tourism, as exemplified by a family from Beijing who planned to enjoy both the opening ceremony and local attractions in Guangzhou [2] Accommodation Trends - Hotel bookings in key commercial areas around sports venues have seen significant increases, with Shenzhen's Longgang district experiencing a 125% rise in reservations [3] - In Guangzhou, hotels near major venues like the Olympic Sports Center and Tianhe Sports Center reported a 23% increase in bookings, while Shenzhen's overall hotel orders grew by nearly 20% [3][4] Event Impact on Local Economy - The event has led to a 20% overall increase in tourism consumption in Guangzhou, with local ticket bookings up by 61.6% and hotel orders increasing by 15.4% [8] - The "sports + tourism" model is proving effective, as visitors are eager to explore local cultural and tourism resources alongside attending the games [8] Industry Response - Platforms like Ctrip and Tongcheng Travel are launching promotional campaigns to cater to the surge in demand, offering bundled packages that include event tickets, hotel stays, and local attractions [7][8] - The event is enhancing the image and market appeal of the Guangdong-Hong Kong-Macau Greater Bay Area as a world-class tourism destination [8][9]

Group 1 - The opening day of the 15th National Games on November 10 saw a surge in hotel bookings around the Shenzhen Universiade Center, particularly due to the men's 400m freestyle final featuring Sun Yang and Pan Zhanle, with some popular hotel types sold out [1] - Hotel booking heat in Longgang District, where the Universiade Center is located, increased by over 24% month-on-month on November 10 [1] - The men's and women's singles 1/16 finals featuring Wang Chuqin and Sun Yingsha in Macau also attracted many table tennis fans, leading to a year-on-year hotel booking increase of over 52% in the Macau SAR on the same day [1] Group 2 - To cater to user needs during the National Games, Tongcheng Travel launched a "Good Room with Good Match" hotel promotion page, offering discounts as low as 40% for hotels near certain venues in Guangdong [3] - During the National Games, users can search for "National Games" on the Tongcheng Travel app to purchase packages that include accommodation, attractions, and event tickets, with some packages experiencing tight inventory due to high demand [3]

Core Insights - The 2025 King of Glory Professional League (KPL) annual finals attracted over 60,000 spectators at the National Stadium, showcasing the growing popularity of esports events in urban areas [1] - The Aoyao business district is leveraging the event to boost regional consumption through initiatives like "ticket root economy," "second venue," and "cultural linkage," creating a multi-faceted consumer experience [1] Group 1: Event and Audience Engagement - The KPL finals tickets sold out in just 12 seconds, indicating high demand for esports events [3] - For fans unable to secure tickets, the "second venue" concept was implemented, allowing viewing at over 10 locations, including shopping centers and hotels, creating a festive atmosphere [3][5] Group 2: Hospitality and Accommodation - Hotels in the vicinity tailored "ticket + accommodation" packages, offering discounts and extended check-out times, significantly increasing occupancy rates [9][11] - The North Star Crown Hotel reported full occupancy from November 6 to 8, highlighting the positive impact of esports events on local hotel businesses [9] Group 3: Consumer Experience and Promotions - Fans could enjoy exclusive discounts at over 200 restaurants and retail brands by presenting their event tickets, enhancing the overall consumer experience [11][12] - The "King of Glory Fan Bus" provided complimentary transport and snacks for fans, ensuring a seamless experience from viewing to dining and accommodation [7]