Core Viewpoint - The Beijing Real Estate Brokerage Industry Association has issued a set of ten initiatives aimed at regulating the real estate brokerage sector to stabilize the market during a critical recovery phase [2][5]. Group 1: Market Stability and Information Disclosure - The association emphasizes the importance of real estate brokerage services and market information services in stabilizing the real estate market [2]. - It calls for maintaining a correct public opinion direction and objectively disclosing market information, avoiding exaggerated claims about market risks [5]. - The initiatives discourage the use of misleading headlines and ensure that market data is accurate and reliable [5][6]. Group 2: Business Operations and Ethical Practices - The initiatives prohibit false property viewings and enticing homeowners to list at lower prices, aiming to eliminate unethical practices [6][7]. - It is stated that brokers should scientifically assess property values and avoid using manipulative tactics to pressure homeowners into lowering prices [7] - The association insists on accurately reflecting market prices and not artificially lowering quotes to disrupt market order [7][8]. Group 3: Consumer Rights and Fee Transparency - The initiatives require clear pricing for services, ensuring that all fees are publicly displayed and no undisclosed charges are applied [8]. - It prohibits improper competition through promises of rebates or commissions to buyers and demands that brokers maintain normal financial order [8][9]. Group 4: Fair Competition and Market Ecology - The association calls for the prohibition of exclusive agreements that could harm fair competition in the market [9]. - It encourages reasonable fee determination based on the quality of brokerage services and discourages low-price competition that undermines industry standards [9].

倡议提出规范信息发布，杜绝采用"标题党"手法，不以"房价大跌""暴跌"等夸大其词的表述吸引关注， 确保发布的市场价格、解读的市场行情真实、准确、全面，数据来源真实可靠且言之有据。 北京商报讯（记者 王寅浩 李晗）近日，北京房地产中介行业协会发布《关于规范房地产经纪行为、助 力市场健康发展的倡议》（以下简称"倡议"）。倡议围绕舆论导向、业务操作、收费行为及市场竞争四 大核心领域，提出了十项具体规范要求，涉及禁止虚假带看及引诱业主低价挂牌、不得采用PUA手段损 害房主合法权益、不得做局砸盘等方式对房主施加降价压力等。 在客观全面披露市场信息方面，倡议强调不唱衰做空市场，不得发布、传播夸大房地产市场风险、制造 市场恐慌的言论，应客观理性地解读市场数据。同时，要真实反映市场信息，不得故意选取存在明显硬 伤的低价房源作为市场代表性案例，避免以偏概全、以点带面片面解读市场行情。 在规范业务操作方面，倡议书提出，禁止虚假带看及引诱业主低价挂牌。不得为满足公司KPI考核雇佣 人员制造虚假带看量，更不得为取得"热销房源"等标签引诱房主低价挂牌。 在维护消费者权益与规范收费方面，倡议重申收费明码标价以及规范佣金收取，具体包括严格 ...

Core Viewpoint - The Beijing Real Estate Brokerage Industry Association has issued a set of 10 initiatives aimed at regulating real estate brokerage behavior and promoting a healthy market environment during a critical phase of market stabilization [1][2]. Group 1: Market Information Disclosure - The association emphasizes the importance of maintaining a correct public opinion and objectively disclosing market information, urging members not to spread exaggerated risks or create market panic [2]. - Members are advised to avoid using misleading low-priced properties as representative cases to prevent skewed interpretations of market conditions [3]. - The use of sensationalist headlines is discouraged, and all market data should be accurate, comprehensive, and sourced reliably [3]. Group 2: Business Operations Regulation - The initiatives prohibit false property viewings and enticing homeowners to list at lower prices, emphasizing the need for ethical practices in meeting company KPIs [4]. - Members must scientifically assess property values and refrain from using manipulative tactics that harm homeowners' rights, such as artificially low pricing or market manipulation [4]. - Accurate reflection of market prices is mandated, and any negotiations must be conducted with proper authorization from clients [4]. Group 3: Consumer Rights Protection - The association calls for clear pricing practices, requiring members to publicly display service items, content, and fee standards without hidden charges [5]. - It is prohibited to engage in unfair competition through promises of rebates or commissions to buyers, and any financial arrangements must maintain normal banking practices [5]. Group 4: Fair Competition and Market Ecology - The initiatives ban exclusive agreements in new property agency and channel businesses to ensure fair competition in the market [6]. - Reasonable fee structures should be established based on the quality of real estate brokerage services, avoiding low-price competition that disrupts normal business operations [7]. - The association encourages all members to respond positively to these initiatives, enhancing self-discipline and maintaining a stable and healthy development of the Beijing real estate market [7].

买方时代，卖方的利益更需维护。 9月30日，北京市房地产中介行业协会发布倡议书，对各会员、房地产经纪机构及其从业人员、网络自媒体，提出4大类、共10项倡议。其中包 括不唱衰做空市场、规范信息发布、禁止虚假带看及引诱业主低价挂牌、禁止恶意压价、规范房源报价议价等。 倡议书指出，当前，房地产市场正处于止跌回稳的关键阶段，房地产经纪服务、市场信息服务与房地产市场的稳定息息相关。为规范房地产经 纪行为、维护房地产市场秩序、夯实止跌回稳基础，北京房地产中介行业协会特向全市房地产经纪机构、房地产经纪从业人员及网络自媒体发 出倡议。 据悉，此前部分城市曾出现中介雇人看房，并联合向房东压价的情况。其中，"中介雇人看房砍价60万搞崩房东心态"的消息一度冲上热搜。 倡议书指出，规范房源报价议价。如实反映房源市场价格，不得故意压低报价以扰乱市场秩序，若带领客户看房及替潜在客户报意向价格需签 订相应的委托合同，不得在未取得客户授权的的情况下以客户的名义进行低价议价。 倡议书还指出，禁止排他性协议。在新房代理和渠道业务中，不得利用优势地位要求房地产开发企业签订排他性协议或变相排他协议，保障市 场公平竞争。 附：倡议书全文 各会员、房地 ...