上述转变在上市公司公告中得到了印证。方大特钢2025年业绩预增公告显示，2025年公司非经常性损益 金额约1.3亿元，因投资的信托产品等公允价值变动收益增加。海信家电更是将信托配置推向更高水平 ——Wind数据显示，2025年以来公司累计斥资上百亿元认购信托产品，认购机构覆盖中粮信托、华能 信托等多家信托公司。 此外，2026年年初，厦门国际信托落地两单自主管理型上市公司法人财富管理服务信托，分别为一家强 调安全、流动性的国企和一家在安全性前提下，追求一定收益目标的民营上市公司。 ● 本报记者 吴杨 凭借相对较高的收益水平与灵活的资产配置模式，信托已成为上市公司提升资金使用效率、增厚利润的 重要工具之一。Wind数据显示，2025年以来，A股已有超50家上市公司配置信托理财，总规模近300亿 元。这一现象不仅反映出企业理财偏好的变化，也折射出信托行业在回归本源过程中对业务发展路径的 持续探索。 信托频现上市公司资产配置清单 "上市公司利用闲置资金购买理财产品并不少见。近两年，信托公司对这块业务的重视程度明显提 升。"南方地区某信托公司资管部主管说。 合作模式日趋多元 随着合作深入，上市公司与信托公司的合作内容 ...

Core Insights - Ping An Trust has recently won two significant industry awards, the "Topological Award" and the "Golden Bull Award for One-Year Mixed Products" for its "Ping An Trust Ansheng Stable TOF1 Collective Fund Trust Plan" [1][6] Group 1: Company Performance - In 2024, Ping An Trust achieved an operating income of 14.148 billion yuan and a net profit of 3.421 billion yuan, with asset management scale increasing by 49.88% year-on-year and investment scale growing by 62.06% [4] - As of June this year, the overall scale of Ping An Trust's wealth management service trust business exceeded 226 billion yuan, accounting for nearly 20% of the industry, serving over 46,000 clients [4] - The insurance trust business exceeded 173 billion yuan, holding over 30% market share, while the family trust business surpassed 53 billion yuan, serving over 3,000 clients [4] Group 2: Investment Strategy - Ping An Trust has established a comprehensive investment research system covering macro research, credit research, and asset allocation, supporting investment decisions effectively [5] - The award-winning "Ping An Trust Ansheng Stable TOF1 Collective Fund Trust Plan" is designed to meet client demand for low-volatility products, utilizing a diversified strategy across various asset classes to minimize risk and ensure steady asset appreciation [5][6] Group 3: Industry Recognition - The recent awards reflect the market's high recognition of Ping An Trust's professional capabilities, innovation, risk management, and product performance [6] - The company aims to continue enhancing its professional capabilities and service levels, contributing to the high-quality development of the trust industry [6]

Core Viewpoint - The article highlights the increasing accessibility and importance of trust services in wealth management, particularly through insurance trusts and family trusts, as depicted in the popular drama "Mán Hǎo de Rénshēng" [2][3][4]. Group 1: Trust Services Overview - Trust services, traditionally seen as exclusive to high-net-worth individuals, are becoming more accessible with new models like insurance trusts lowering entry barriers to around 1 million yuan [3][4]. - The trust industry in China has evolved significantly, with a historical backdrop that includes the establishment of the first trust company in 1921 and a resurgence in the 1980s [4][5]. - Recent regulatory changes have categorized trust services into three main types, emphasizing the growth of wealth management services, which have seen a compound annual growth rate of 37% over the past six years, surpassing 1 trillion yuan in scale [6][15]. Group 2: Company Case Study - Ping An Trust - Ping An Trust has adapted to industry changes by positioning wealth management services as a core strategic focus, achieving a scale of over 220 billion yuan in wealth management services, with insurance trusts accounting for 170 billion yuan [9][18]. - The "Hong Cheng Shi Jia" brand has been upgraded to encompass a broader range of wealth management services, including family trusts and charitable trusts, reflecting a comprehensive approach to meet diverse client needs [13][16]. - The insurance trust product line, particularly the "Hong Fu" series, has experienced rapid growth, with a compound growth rate of 39% and a market share exceeding 40% [18][19]. Group 3: Future Outlook and Strategic Initiatives - Ping An Trust plans to lower the entry threshold for pension trusts to below 1 million yuan to enhance accessibility and meet growing market demand [33]. - The company aims to strengthen its operational and technological capabilities to support the anticipated increase in business volume and client base [33][34]. - Future strategies include enhancing non-financial services related to health management and elder care, positioning trust services as a comprehensive solution for clients' long-term needs [35][36].