中国资本市场正迈入高质量发展的新阶段，财富管理行业亦迎来从"产品驱动"到"投顾引领"的关键转型。作为中国证券行业规模最大、影响力最广的投 顾专业竞技平台，"第八届新财富最佳投资顾问评选"迎来近 4 万名参评投顾，覆盖全国超 300 个城市，参评人数创历史新高，成为中国投顾领域一年一 度的专业盛事。 这一蓬勃发展的行业盛况，离不开每一位专业评审的悉心指导和公正评价。如今，我们正式启动第八届新财富最佳投资顾问评选评委征集工作，诚挚邀 请您加入这一极具权威性与公信力的评审团队， 共同见证中国优秀投资顾问的成长与蜕变，共同擘画财富管理专业服务的未来蓝图 。 0 1 这是一场怎样的专业盛宴？ 第八届新财富最佳投资顾问评选覆盖90家证券公司、39893名投顾，其中投顾参评人数超千人的券商达11家，报名率超70%的机构有25家。他们来自天 南地北，却怀揣同样的专业追求——以卓越的投资管理能力和客户服务能力，为中国财富管理市场注入持续动力。 评选分为两个核心阶段：1）"投资管理能力评价"聚焦选股与资产配置实绩，历时六个月真实检验投顾的"硬实力"。截至8月31日， 赛程满4个月，参评 投顾已展示非常强的专业实力，近100名投顾 ...

Core Viewpoint - The wealth management industry is undergoing significant transformation in 2025, driven by regulatory changes and increased competition among financial institutions [1][2]. Regulatory Changes - A series of policies have been introduced to strengthen the regulatory framework for wealth management product sales, including the "Commercial Bank Agency Sales Management Measures" effective from October 1, 2025, which clarifies the responsibilities of banks as sales agents [5]. - The "Financial Institutions Product Appropriateness Management Measures," effective from February 1, 2026, aims to enhance consumer protection by helping consumers identify risks and choose suitable products based on their needs and risk tolerance [6]. Market Dynamics - The public fund sales sector is facing dual challenges of shrinking income and insufficient professional services, necessitating a shift in business models and service concepts [2][9]. - The ongoing fee reduction reforms in public funds are expected to save investors approximately 45 billion yuan annually starting in 2025, further pressuring sales channels [9]. Sales Channel Evolution - The sales landscape for wealth management products is shifting from a sales-oriented approach to a service-oriented model, emphasizing digitalization and refined services to meet diverse investor needs [2][18]. - The number of institutions selling wealth management products has increased, with 569 institutions involved in the distribution of products by mid-2025, reflecting a growing trend towards multi-channel distribution [14][15]. Industry Competition - The competition in the wealth management product distribution market is intensifying, with banks expanding their distribution channels amid declining net interest margins [13][14]. - The traditional commission-based sales model is under pressure due to declining trailing commissions, leading to a market shakeout where smaller institutions are being eliminated [10][11]. Service Transformation - Wealth management firms are increasingly focusing on providing tailored services to meet the specific needs of different investor segments, moving away from a one-size-fits-all approach [19]. - Some institutions are launching innovative products that emphasize risk management and stability, such as the "TREE Long-term Profit Plan" by China Merchants Bank, which offers risk parity-based asset allocation solutions [19].