当前，中国财富管理行业呈现出怎样的发展趋势？作为中国证券业龙头，中信证券（600030） （600030.SH，06030.HK）又是如何精准把握时代发展的脉搏，抓住发展机会？12月12日，在主题 为"同信而行 致远未来"的中信证券2025投资者开放日暨"信100" 财富管理品牌发布会上，中信证券向市 场给出了答案。 从规模扩张到价值共享 "三重合力"助推行业"三更"方向演进 "中国财富管理行业正经历从"规模扩张"向"质量提升"的关键转型期。在"防风险与促发展并重"的政策 主线下，资本市场深化改革的核心目标在于构建与居民财富保值增值需求相适配的产品服务体系。" 活动主题分享环节，中信证券党委委员、财富管理委员会主任史本良在题为《迈向高质量发展的财富管 理平台建设》中如此表示道。 面对全球经济格局调整与内外部不确定性交织的挑战，中国经济展现出强劲韧性。专业数据统计显示， 截至2025年三季度末，我国债券和股票市场规模均居全球第二，人民币币值稳定、资产种类多样的比较 优势显著，中国资产已成为全球投资者分散风险、提升收益的重要标的。从全球维度看，中国在经济总 值、资本市值及财富积累等领域的占比已达15%-20%，成 ...

史本良表示，中信证券财富管理以客户需求为核心，兼具"买手"与"投手"双重角色。作为"买手"，汇聚 全市场优秀管理人，构建全谱系金融产品体系；作为"投手"，搭建专业买方投顾体系，升级多资产投顾 服务。同时推动五大转变，从"投到顾"提供全流程服务，从"卖到配"聚焦资产配置核心，从"交易通道 到算法赋能"提升决策效率，从"单账户到多账户"实现综合管理，从"工具到场景"嵌入全生命周期需 求。 "新发展阶段下，中信证券以平台即服务战略打造财富管理大平台，构建综合、开放、生态三位一体的 服务体系。综合平台实现全业务平行触达，开放平台覆盖多市场多场景并陪伴客户全生命周期，生态平 台强化资源共享与客群深耕。"史本良表示，公司从多维度落实战略，扩大"一端两微"客户覆盖，构 建"客户+产品"智能化体系，提供"人-家-企-社"全周期解决方案，推进全员投顾战略。此次发布的"信 100"财富管理品牌，面向广大个人及家庭，整合了中信证券广泛的产品供给与客户资源；"信聚（零钱 管理）""信盈（投资增值）""信佑（保险及养老保障）""信福（财富传承）"四大子品牌，覆盖个人和 家庭全生命周期不同阶段的财富管理需求，形成一站式、定制化财富管理服 ...

11月28日，"2025资本市场高质量发展论坛"成功举办，上海证券获得了"2025年度最具创新科技券 商"和"2025年度最佳乡村振兴经典案例"两项殊荣。 在聚焦主营业务能力提升的同时，上海证券亦系统化地推进乡村振兴相关工作。公司紧密围绕国家战略 导向，聚焦7个结对帮扶县的资源禀赋与发展需求，构建了以"精准施策"与"品牌共建"为核心的工作体 系。 公司充分发挥专业优势，通过绿色债券、乡村振兴债等金融工具精准滴灌县域产业，并在新疆巴楚等地 创新推出红枣"保险+期货"项目，建立起覆盖"现货-交割-订单"的全链条服务体系，切实保障农民收 益，推动产业与金融深度融合。 实践中，公司坚持"一县一策"，量身定制支持方案：在云南景谷，持续助力"景谷大白茶"区域公共品牌 建设与基层乡村振兴干部人才培养；在墨江，专项支持哈尼族文化传承；在耿马与勐海，则分别聚焦生 态林保护与人居环境改善，推动乡村可持续发展。 与此同时，上海证券以"上证益心"公益品牌为平台，积极联动多方公益资源，在健康、教育、生态等领 域实施精准民生项目，建设卫生室、更新学校设施、落实安全饮水工程，惠及群众超20万人。公司还注 重"智志双扶"，通过专题培训、消费 ...

Core Viewpoint - The article highlights the transition of China's wealth management industry from a "product-driven" model to a "client advisory-led" approach, marking a new phase of high-quality development in the capital market [1]. Group 1: Event Overview - The "8th New Fortune Best Investment Advisor Selection" has attracted nearly 40,000 participating advisors from over 300 cities, setting a historical record for participation [1]. - The selection process consists of two main phases: "Investment Management Capability Evaluation" focusing on stock selection and asset allocation performance, and "Service Capability Evaluation" which will begin in November [3]. Group 2: Participation and Evaluation - The evaluation will assess advisors' professional capabilities and client value creation through a comprehensive assessment system [3]. - As of August 31, nearly 100 advisors have achieved a return rate exceeding 100%, with the highest return rate surpassing 230% [3]. Group 3: Judge Recruitment - The selection committee will include seasoned experts from the asset and wealth management ecosystem, such as fund managers, private banking heads, and independent fund sales executives [5]. - Candidates for judges should have over 10 years of experience in wealth management and a strong market reputation [6]. Group 4: Judge Responsibilities - Judges will play a crucial role in evaluating the professional capabilities of participants and advocating for industry standards, contributing to the shift from a sales-oriented to a client-benefit-oriented approach [9]. - The final competition will take place in multiple cities, with judges able to choose which events to attend [12].

Core Viewpoint - The wealth management industry is undergoing significant transformation in 2025, driven by regulatory changes and increased competition among financial institutions [1][2]. Regulatory Changes - A series of policies have been introduced to strengthen the regulatory framework for wealth management product sales, including the "Commercial Bank Agency Sales Management Measures" effective from October 1, 2025, which clarifies the responsibilities of banks as sales agents [5]. - The "Financial Institutions Product Appropriateness Management Measures," effective from February 1, 2026, aims to enhance consumer protection by helping consumers identify risks and choose suitable products based on their needs and risk tolerance [6]. Market Dynamics - The public fund sales sector is facing dual challenges of shrinking income and insufficient professional services, necessitating a shift in business models and service concepts [2][9]. - The ongoing fee reduction reforms in public funds are expected to save investors approximately 45 billion yuan annually starting in 2025, further pressuring sales channels [9]. Sales Channel Evolution - The sales landscape for wealth management products is shifting from a sales-oriented approach to a service-oriented model, emphasizing digitalization and refined services to meet diverse investor needs [2][18]. - The number of institutions selling wealth management products has increased, with 569 institutions involved in the distribution of products by mid-2025, reflecting a growing trend towards multi-channel distribution [14][15]. Industry Competition - The competition in the wealth management product distribution market is intensifying, with banks expanding their distribution channels amid declining net interest margins [13][14]. - The traditional commission-based sales model is under pressure due to declining trailing commissions, leading to a market shakeout where smaller institutions are being eliminated [10][11]. Service Transformation - Wealth management firms are increasingly focusing on providing tailored services to meet the specific needs of different investor segments, moving away from a one-size-fits-all approach [19]. - Some institutions are launching innovative products that emphasize risk management and stability, such as the "TREE Long-term Profit Plan" by China Merchants Bank, which offers risk parity-based asset allocation solutions [19].