这一事件再度将拥有356年历史的中华老字号推至舆论风口。上海市消保委于12月15日正式约谈生产商与经销商，生产商安徽哈博药业承认产品中未添加南 极磷虾油，而经销商北京同仁堂（四川）健康药业则在约谈中"回避问题推脱责任"。同仁堂健康随即发布声明，称该产品未经授权擅自突出使用"北京同仁 堂'字样"，已启动司法程序。然而，天眼查信息显示，四川健康药业正是同仁堂健康持股51%的控股子公司，是北京同仁堂集团的成员企业。 值得关注的是，这并非同仁堂首次陷入类似争议。2018年"蜂蜜门"事件、2024年仁丹汞超标风波、2025年艾草足浴包检出大肠菌群等，均指向同一核心问题 ——贴牌代工模式下的质量管控缺失。与此同时，同仁堂2025年前三季度业绩呈现营收与净利润双降态势，在成本高企与品牌信任危机的双重压力下，这家 百年老字号正面临前所未有的经营挑战。 同仁堂磷虾油"零含量"事件回应，将起诉孙公司 事件起因于上海市消保委的一次例行市场监测。为厘清南极磷虾油市场乱象，上海市消保委于近期委托中国水产科学研究院东海水产研究所，对市面上热销 的15款国内外南极磷虾油产品开展专项检测，重点关注磷脂、虾青素、EPA、DHA等核心营养指标。 ...

Core Viewpoint - The entry of Dongfang Zhenxuan into the sanitary napkin market with its self-branded product "Zhenxuan Anxin" at a price as low as 1 yuan per piece has sparked discussions about the sustainability of such low pricing strategies and their potential impact on the female hygiene industry [1][3][6] Group 1: Product Launch and Pricing Strategy - Dongfang Zhenxuan has launched its sanitary napkin products, emphasizing comfort and breathability, with a member price of less than 1 yuan per piece [3] - The product line includes two specifications: 240mm and 290mm, with some variants priced as low as 0.8 yuan per piece [3] - Other competitors, such as Huang Zitao's "Duo Wei" and Xin Xuan's "Cotton Password," have also introduced low-priced sanitary napkin products, with prices averaging around 0.6 to 0.8 yuan per piece [3][6] Group 2: Production and Quality Control - Dongfang Zhenxuan utilizes a private label manufacturing model, partnering with Tianjin Beishute for production [4] - The company emphasizes safety and health in its product offerings, having invested over 40 million yuan in product testing last year to build a reputation for safety [4] - However, the reliance on the OEM model raises concerns about quality control and the potential for compromised product safety [5] Group 3: Industry Implications and Challenges - The low pricing strategy may lead to a price war in the sanitary napkin market, with competitors feeling pressured to lower their prices to maintain market share [6] - Long-term low pricing could distort consumer perceptions of the reasonable value of sanitary napkins, potentially hindering investments in quality and innovation within the industry [6] - Recent complaints regarding product quality from other brands entering the market highlight the challenges of maintaining standards amid competitive pricing pressures [7] - New regulatory standards for sanitary products are set to take effect in July 2024, which may increase compliance costs and challenges for companies in the industry [7]