E EFFECT 联系人 罗钻辉 A0230523090004 luozh@swsresearch.com 申万宏源研究微信服务号 2026 年 03 月 01 日 F = 1,5 = 相关研究 《资金面因素逐步出清，看好非银板块投 资价值——非银金融行业周报 (2026/1/26-2026/1/30)》 2026/02/01 《高弹性标签助力板块"破圈"，看好资负 两端改善趋势——2026 年保险行业策略 报告》 2025/11/18 《证券行业 2026 年投资策略：权益浪潮 下的券商机遇：财富扩容，国际增效》 2025/11/17 证券分析师 罗钻辉 A0230523090004 luozh@swsresearch.com 孙冀齐 A0230523110001 sunjq@swsresearch.com 金黎丹 A0230525060004 jinld@swsresearch.com 关注券商板块低点配置机会 非银金融行业周报（2026/2/24-2026/2/27） 本期投资提示: 请务必仔细阅读正文之后的各项信息披露与声明 站式/艾斯基 券商: 本周申万证券 II 指数收跌 0.39%, 跑输沪深 ...

Core Viewpoint - The individual insurance sector has shown strong performance in new policy premium growth, with leading companies like China Life, Ping An, Taikang, and Xinhua experiencing a growth rate of 40-60% in new individual insurance premiums as of January 1, 2026 [1][2] Market Environment - The continuous decline in bank deposit rates and the scarcity of medium to long-term deposit supply have made insurance products more attractive as low-risk savings alternatives, leading to a "deposit migration" effect [1] - A significant amount of fixed-term deposits will mature in 2026, further enhancing the appeal of insurance products [1] Product Structure - The introduction of a dynamic adjustment mechanism for the guaranteed interest rate in 2025 has led to a rapid rise in participating insurance products, which combine guaranteed returns with floating dividends [1] - From September to December 2025, participating insurance products accounted for 46% of newly launched life insurance, becoming a core driver of new policy growth [1] Policy Environment - The "reporting and operation integration" policy in the life insurance sector has curbed vicious price competition, shifting the focus of industry competition towards value-added services [1] - Regulatory adjustments have reduced the risk factors associated with equity investments for insurance companies, laying a foundation for improvements in the asset side of the industry [1] Future Outlook - The liability side of insurance companies is expected to maintain high prosperity, with strong demand for participating and savings-type insurance continuing [1] - The asset side is anticipated to benefit from a slow bull market in equities, with institutions predicting that new equity allocations by insurance funds in A-shares could reach between 300 billion to 770 billion yuan in 2026 [1] - The industry is entering a phase of "dual resonance" development on both the liability and asset sides [1]