2026.02. 12 本文字数：1145，阅读时长大约2分钟 作者 | 第一财经 乐琰 随着米兰冬奥会举行，冬奥观赛游热度快速攀升，米兰及意大利其他主要城市的旅游预订热度增长显 著。 同程旅行平台数据显示，冬奥会开幕后的两周内米兰当地酒店预订热度同比增长超200%。大幅增长 的出游需求带动米兰酒店价格快速上涨， 截至目前，米兰酒店的平均每晚价格接近4000元，环比涨 幅超140%，较去年同期的涨幅超过了80%。 根据同程旅行发布的春节出境游相关数据，意大利位列热门长线目的地之列，米兰冬奥会带来的观赛 游需求进一步推高了意大利的春节出游热度。受米兰冬奥会观赛游带动，威尼斯、比萨、那不勒斯等 意大利历史文化名城的出游热度也有较大幅度增长，春节期间当地酒店价格较去年同期的涨幅均超过 了60%。 途牛数据显示，春节期间，马尔代夫、意大利、新西兰等传统热门目的地热度不减，意大利的升温与 此次冬奥会有直接联系。 春秋旅游方面透露，春节出境游热门目的地集中在飞行时长短、签证办理便捷、出行成本可控的区 域，核心以东南亚国家和韩国济州岛为主，包括泰国、马来西亚、新加坡等热门旅游地。同时，由于 冬奥会的举行，欧洲游的热度也在提 ...

Core Points - Beijing's cultural and tourism bureau launched over 2,400 themed cultural and tourism activities for the National Day and Mid-Autumn Festival, focusing on innovative experiences and local attractions [1][29] - The activities include red-themed tours, industrial aesthetic explorations, and various cycling routes to enhance the holiday experience [2][4][22] Themed Cultural Routes - The "Revisiting the Glorious Years" initiative features 10 red-themed tour routes highlighting historical sites and events significant to China's revolutionary history [2][3] - Routes include visits to locations such as the Lugou Bridge, the Beijing Lu Xun Museum, and various memorials dedicated to revolutionary figures [3] Industrial Aesthetic Tours - The "Experience the Beauty of National Manufacturing" initiative offers tours that explore AI innovations, aerospace achievements, and traditional craftsmanship [4][5] - Key locations include the China Aerospace Museum and various technology centers in Beijing [5] Sports Events Integration - The cultural bureau has created 8 tourism routes that coincide with major sporting events, such as the 2025 China Open Tennis and WTT World Table Tennis Grand Slam [6][7] - These routes combine sports with cultural experiences, enhancing visitor engagement during the events [7][8] Rural Tourism and Accommodation - The "Homestay+" initiative promotes rural tourism with activities like farming experiences and cultural workshops, catering to urban visitors seeking relaxation [10][24] - Various themed homestays are available, offering unique experiences such as traditional crafts and local cuisine [11][12] Cycling Routes - Ten cycling routes have been established to encourage exploration of Beijing's autumn scenery, promoting outdoor activities during the holiday [22][23] - These routes cover diverse landscapes and cultural sites, enhancing the overall tourist experience [23] Cultural Events and Performances - A total of 364 performances are scheduled during the holiday period, showcasing Beijing's vibrant cultural scene [26][29] - Events include concerts, theatrical performances, and traditional Chinese operas, appealing to a wide range of audiences [27][28] Additional Activities - Various cultural festivals and markets are planned, including food fairs and art festivals, to enrich the holiday experience for both locals and tourists [29][30] - Activities are designed to highlight Beijing's cultural heritage and contemporary artistic expressions [30][31]

Core Viewpoint - The 2025 Jiangsu Province Urban Football League ("Su Super") is gaining significant attention and engagement, with various cities leveraging the event to boost local economies and tourism, showcasing innovative promotional activities and attracting numerous sponsors [1][13]. Group 1: Event Highlights - The fourth round of "Su Super" features impressive aerial displays, including over 1,000 drones in Nanjing and a formation of five planes in Yangzhou, enhancing the event's visibility and excitement [2][3][5]. - The attendance for the Yangzhou vs. Taizhou match reached nearly 20,000 spectators, indicating a strong local interest in the league [2][11]. Group 2: Celebrity Engagement - Football star David Beckham participated in a promotional event in Suzhou, energizing local fans by cheering in the local dialect [10]. - Renowned sports commentator Han Qiaosheng made a surprise appearance at the Yangzhou match, further elevating the event's profile [11]. Group 3: Sponsorship Growth - The number of sponsors for "Su Super" has surged from 6 to 20, with sponsorship fees reaching 3 million, highlighting the event's increasing commercial appeal [13][15]. - Major brands such as JD.com and Yili have joined as official sponsors, reflecting the event's attractiveness to large corporations [13][14]. Group 4: Economic Impact - Various cities are capitalizing on the event to promote tourism, with initiatives like free access to attractions in Wuxi and special dining offers in Changzhou and Huai'an [16][17]. - The Jiangsu Provincial Cultural and Tourism Department has launched over 1,800 cultural and tourism activities during the league, anticipating a total economic impact exceeding 300 million [17].