11月4日，广州市举办"广州暖冬消费季"活动新闻发布会。会上，广州市人民政府副市长胡浩介绍，广 州将从2025年11月到2026年3月，深度融合全运会、春节等重要节点，办一场跨越冬春、覆盖全城的消 费盛宴。 借第十五届全运会东风，广州把"赛事热"转化成"消费热"，组织全市重点景区、商圈、商业综合体、文 博场馆，推出"赛事专属礼遇"。奥体优托邦、正佳广场等综合体推出"全运专属折扣"，白云山、融创乐 园等59家重点文旅场所发放近百万张免费及优惠门票，爱达邮轮实行"全运票根买一免一"，南航推出全 运购票折扣。园林博览会、国际灯光节等与全运会深度联动，共同打造"白天赏花、夜晚观灯、全天享 赛"的多维体验。此外，还有广州马拉松、美食节、游船嘉年华等活动将同期举办。 "行花街"是广府人过年的仪式感，也是国家级非物质文化遗产。广州围绕"广州过年 花城看花"主题， 在传统迎春花市的基础上，融入更多消费场景，将同步举办2026年广州烟花汇演、粤港澳大湾区灯会、 广府庙会等节庆活动。 体育领域筹划举办"全运主题体育消费嘉年华""广州体育消费季"等活动，并联动全市11个区，开展"一 区一品"特色体育活动，对应自行车、攀岩等全运会项 ...

Group 1 - The core viewpoint emphasizes that consumption is the main engine driving economic growth, and boosting domestic demand is crucial for stabilizing employment, businesses, and market expectations [2] - The city of Wenzhou has seen a 5.8% year-on-year increase in social retail sales in the first half of the year, surpassing the provincial average growth rate by 0.5 percentage points, indicating sustained consumer vitality [4] - Wenzhou has introduced over 300 well-known brands and fashion labels in three years, with significant growth in retail sales of new energy vehicles and home appliances, at 29.6% and 68.8% respectively [5] Group 2 - The city has established 135 convenient living circles, serving 2.489 million residents, and has been recognized for its vibrant night economy [5] - Ongoing initiatives like "Safe Consumption in Wenzhou" cover nearly 30,000 units to ensure food safety, while cultural tourism projects are being developed to enhance long-term growth [5] - There is a recognized need for structural improvements in consumer goods and services, as well as innovation in consumption scenarios to meet the growing demand for high-quality living [7]