因为引入Shein而闯进了舆论风暴眼的法国90后商业精英，34岁的法国大百货公司集团（SGM）主席弗 雷德里克·梅尔兰（Frédéric Merlin）。 这个SGM，就是BHV百货，以及之前老佛爷百货在法国七间门店的背后大地主。百货公司再嚣张，也 要看这个年轻房东的脸色。 不就是开个店么，连法国商业及小企业部长Véronique Louwagie都下场撕了，两个月前就已经开始联合 老佛爷，以及那5个Shein即将入驻的城市的市长，甚至会支持SGM购买BHV那栋楼的法国贷款银行。 希望多方都联合一起来抵制Shein开店。 因为Shein这事，拥有13家门店的老佛爷集团真的和房东SGM杠起来了，基本态度就是"有Shein没老佛 爷"…… Shein原本计划在巴黎之外，进驻昂热、第戎、格勒诺布尔、利摩日和兰斯的原老佛爷门店。老佛爷集 团则表示强烈反对，谴责Shein作为"超快时尚"品牌，其"市场定位与经营做法"与老佛爷的品牌理念和 价值观"完全背离"。 梅尔兰没松口，大房客真退租了…… 就在昨天，Shein开出巴黎旗舰店的前夜，老佛爷宣布与大百货公司集团SGM终止合作，撤出7个城市的 老佛爷门店。理由是因为"战略 ...

Core Viewpoint - Shein, a representative of "ultra-fast fashion" e-commerce, has opened its first permanent store in Paris, France, but faces significant backlash and controversy from the local community and authorities [1][4][5]. Group 1: Shein's Market Entry - Shein has opened its first permanent store in the BHV department store in Paris, with plans to open six more locations across France [1][8]. - The store spans 1,200 square meters in a prime location, marking a significant shift from Shein's previous strategy of pop-up stores [7][9]. - The decision to enter BHV has sparked widespread media coverage and public outcry, with over 90,000 signatures collected against Shein's presence in the store [4][8]. Group 2: Public and Government Response - French authorities, including the Minister of Economy, have expressed strong opposition to Shein's entry, citing concerns over the sale of inappropriate products on their platform [5][11]. - The backlash includes accusations that Shein threatens local manufacturing and employment, as well as concerns about environmental impacts associated with "fast fashion" [12][15]. - The controversy has led to a broader discussion about the implications of Shein's business model on local fashion brands and the retail landscape in France [15][18]. Group 3: Shein's Business Strategy and Challenges - Shein's strategy includes promises of creating 200 direct and indirect jobs and revitalizing the local retail environment [8][12]. - The company has faced significant fines in France for various regulatory violations, totaling €191 million, which reflects ongoing scrutiny of its business practices [15]. - Despite the challenges, Shein's management remains optimistic about the brand's potential in the French market, emphasizing the importance of adapting to consumer preferences [18][19].

Core Viewpoint - Shein's entry into the European market, specifically through its first physical store in Paris at BHV, has sparked significant public backlash and protests, highlighting the tension between fast fashion and local values of sustainability and craftsmanship [2][5][10]. Group 1: Public Opposition - Over 90,000 signatures were collected against Shein's opening at BHV, with Paris's mayor and local unions publicly opposing the decision [2][5]. - The controversy is fueled by Shein's association with harmful products and environmental concerns, as highlighted by the French consumer regulatory agency's report on Shein's website [2][7]. - The backlash reflects broader sentiments against fast fashion, particularly in light of the decline of local manufacturing and the impact of online retail giants like Amazon [5][9]. Group 2: Environmental Concerns - Shein was recently fined for misleading advertising regarding sustainability claims, which were deemed unsubstantiated and overly ambitious [7][8]. - The French Nature Association criticized Shein's business model for its reliance on plastic fibers and high carbon emissions due to rapid production and shipping practices [7][8]. - Calls for stricter regulations on fast fashion have emerged, emphasizing the need to control both production and marketing to mitigate environmental damage [8][9]. Group 3: Industry Dynamics - Shein's rapid growth has disrupted traditional retail dynamics, with its model of "ultra-fast fashion" leading to concerns about job losses and the viability of local brands [9][16]. - The company has faced significant fines in France, totaling €400 million for misleading commercial practices and data violations, indicating regulatory scrutiny [8][9]. - Major retailers like Galeries Lafayette have publicly opposed Shein's presence, citing conflicts with their brand values and potential damage to their reputation [18]. Group 4: Shein's Strategic Response - In an attempt to mitigate backlash, Shein has announced investments in sustainability initiatives and second-hand platforms, signaling a shift towards a more responsible image [14][15]. - Despite these efforts, Shein's operational model, which emphasizes speed and low cost, continues to clash with the cultural values of French consumers [10][11]. - The upcoming opening of Shein's store is seen as a critical test of its ability to navigate the complex landscape of European retail and consumer expectations [19].

The declaration against fast fashion by European textile and clothing federations was signed at the Première Vision trade event in Villepinte, France. The organisations are calling for a tax on small-parcel deliveries and to end the current exemption that waives customs duties on goods under €150 ($177.70). According to the federations, there is a need for stronger regulation and sanctions as provided by the Digital Services Act (DSA) and Digital Markets Act (DMA). Their stance is that e-commerce compani ...