Core Insights - The WISE 2025 Business King Conference aims to address the urgent needs of business operators in a fragmented market, focusing on user insights, technology-driven product restructuring, and new strategies for globalization [2][3] - The agenda for the conference on the 28th is designed to outline a comprehensive future business strategy guide [3] Group 1: User Insights and Brand Development - The conference will explore how brands can identify real user needs in a chaotic environment where consumer loyalty is minimal and product life cycles are extremely short [5] - A keynote speech titled "The Moment of Chinese Brands: From 'Presence' to 'Definition Power'" will be delivered by 36Kr's Chief Content Officer, Li Yang [7] - The "Future Super Brand Directory of Domestic Products" will be released, serving as a strategic blueprint for future brand competition [8] Group 2: Methodology and Trends - NielsenIQ's Senior Vice President, Wang Fei, will break down the methodology behind the "Future Super Brand Directory," focusing on measuring current brand presence and predicting future category influence [10] - Zhao Yan, Chairman of Huaxi Group, will discuss the integration of Chinese manufacturing and life sciences, emphasizing the importance of co-evolution with users, technology, and time [13] Group 3: Technology and Brand Innovation - The conference will highlight how technology is transforming consumer products, with a focus on AI as a growth engine for brands [28] - A session will discuss the "Marketing + AI Dual-Drive" model, which is becoming a new paradigm for Chinese companies expanding globally [30] - The importance of integrating technology into traditional consumer products will be emphasized, showcasing practical paths for innovation [34] Group 4: Globalization and Market Strategies - The concept of "ecological symbiosis" will be introduced as a new approach for Chinese companies going global, moving away from merely replicating Chinese models [37] - Insights from NielsenIQ will be shared regarding the new logic of globalization, emphasizing the need for local adaptation and collaboration [39] Group 5: Future Consumer Trends - The final session will present key consumer signals and structural changes expected in 2026, aiming to reveal deeper insights beyond superficial trends [56] - A discussion on the role of personal branding in various industries will be featured, highlighting the importance of founders as brand symbols [60]

Core Insights - The article emphasizes the importance of personal branding for entrepreneurs, highlighting that many founders have previously struggled with ineffective branding strategies, often relying on superficial content rather than authentic communication [1][5][6] - The concept of "Super Personal Brand" is introduced, which focuses on leveraging the founder's personal influence to drive brand growth and business success [6][12][15] Group 1: Industry Trends - The marketing landscape has evolved from traditional advertising to digital platforms, leading to a saturation of content and a decline in effective brand communication [4][5] - The disappearance of traffic dividends and the fragmentation of media have made traditional growth models obsolete, necessitating a shift towards content-driven strategies that build trust [5][6] Group 2: Personal Branding Strategy - The "Super Personal Brand" concept is defined as a brand growth system centered around the founder, integrating commercial strategy with personal storytelling [6][12] - A systematic approach is proposed, including tools like the "Personal Brand Personality Prototype Test" and the "Hexagram" system to help founders articulate their brand identity and content strategy [8][12] Group 3: Implementation and Tools - The company has developed an intelligent content creation tool to assist founders in producing brand-aligned content efficiently, ensuring that their messaging reflects their values and personality [8][12] - Successful case studies demonstrate the effectiveness of this approach, with founders able to share their authentic stories and insights, thereby enhancing their personal brand [9][10] Group 4: Future Directions - The company aims to train personal brand operators to support founders in executing their branding strategies, indicating a shift in marketing budgets towards personal branding initiatives [15][16] - The focus will be on creating a collaborative ecosystem where brand strategy and execution are integrated, leveraging AI technology to enhance efficiency and effectiveness [16][17]