一双被手工做旧、定价高昂的"小脏鞋"，正成为中国资本集团红杉拿下的又一块时尚拼图。 2025年底，红杉中国宣布将收购意大利时尚品牌Golden Goose集团（Golden Goose Group S.p.A.）的控股股权，淡马锡及其全资持有的资产管理公司淡明 资本旗下基金将作为少数股东共同参投，原控股股东Permira仍保留少数股权。 据公开信息显示，这笔交易金额达到25亿欧元（约合203亿元人民币），是2025年中资收购欧洲消费品牌金额最大的交易之一。 "小脏鞋"，图源Golden Goose官网 值得注意的是，在全球消费市场经历剧烈调整时期，中国资本正在竞逐买下全球消费品牌。 2025年，出现了多起中资收购国际消费品牌中国业务的案例。星巴克以40亿美元出售其中国业务60%的控股权给博裕资本，CPE源峰注资3.5亿美元拿下汉 堡王中国83%股份，成为绝对控股股东。 其他传出出售的品牌还有加拿大鹅、迪卡侬中国、哈根达斯中国、Costa咖啡等，而背后无一例外都有中国资本正在竞逐。 "市场上类似可交易标的至少有十几个，正在排队完成交易。"一位并购基金合伙人曾向媒体透露。 中国庞大的市场和消费人群，正为众多具有鲜 ...

Core Insights - The WISE 2025 Business King Conference aims to address the urgent needs of business operators in a fragmented market, focusing on user insights, technology-driven product restructuring, and new strategies for globalization [2][3] - The agenda for the conference on the 28th is designed to outline a comprehensive future business strategy guide [3] Group 1: User Insights and Brand Development - The conference will explore how brands can identify real user needs in a chaotic environment where consumer loyalty is minimal and product life cycles are extremely short [5] - A keynote speech titled "The Moment of Chinese Brands: From 'Presence' to 'Definition Power'" will be delivered by 36Kr's Chief Content Officer, Li Yang [7] - The "Future Super Brand Directory of Domestic Products" will be released, serving as a strategic blueprint for future brand competition [8] Group 2: Methodology and Trends - NielsenIQ's Senior Vice President, Wang Fei, will break down the methodology behind the "Future Super Brand Directory," focusing on measuring current brand presence and predicting future category influence [10] - Zhao Yan, Chairman of Huaxi Group, will discuss the integration of Chinese manufacturing and life sciences, emphasizing the importance of co-evolution with users, technology, and time [13] Group 3: Technology and Brand Innovation - The conference will highlight how technology is transforming consumer products, with a focus on AI as a growth engine for brands [28] - A session will discuss the "Marketing + AI Dual-Drive" model, which is becoming a new paradigm for Chinese companies expanding globally [30] - The importance of integrating technology into traditional consumer products will be emphasized, showcasing practical paths for innovation [34] Group 4: Globalization and Market Strategies - The concept of "ecological symbiosis" will be introduced as a new approach for Chinese companies going global, moving away from merely replicating Chinese models [37] - Insights from NielsenIQ will be shared regarding the new logic of globalization, emphasizing the need for local adaptation and collaboration [39] Group 5: Future Consumer Trends - The final session will present key consumer signals and structural changes expected in 2026, aiming to reveal deeper insights beyond superficial trends [56] - A discussion on the role of personal branding in various industries will be featured, highlighting the importance of founders as brand symbols [60]