Core Insights - Maybach has established itself as a unique luxury car brand, defining standards of luxury with its exceptional size, performance, and opulence, despite its non-linear brand history [1][2] - The brand's historical significance and innovative contributions to the automotive industry, particularly through its founder Wilhelm Maybach, have played a crucial role in its luxury status [2][3] Historical Development - Wilhelm Maybach, born in 1846, became a pivotal figure in automotive design, collaborating with Gottlieb Daimler to create foundational technologies for modern internal combustion engines [2][3] - The 1901 design of the "Mercedes 35 HP" for Austrian businessman Emil Jellinek marked a significant milestone, leading to the establishment of the Mercedes brand [3] - After World War I, Maybach shifted focus to luxury automobiles, gaining a reputation as the preferred choice for European elites and government officials [3][4] Brand Resurgence - Following a long period of dormancy, Maybach was revived in 2002 with the launch of the Maybach 57 and 62, targeting the ultra-wealthy market with extravagant features [5] - The brand's revival was marked by a lavish launch event, attracting high-profile celebrities and establishing a strong presence in the luxury market, particularly in China [5][6] Recent Developments - The financial crisis of 2007 led to another decline, resulting in the cessation of production in 2011 [6] - In 2014, the brand was reintroduced as Mercedes-Maybach S-Class, leveraging the existing S-Class platform to reduce costs while maintaining luxury appeal [6][7] - The brand has successfully maintained its exclusivity through limited edition models and collaborations with renowned designers, expanding its offerings beyond sedans to include SUVs and electric vehicles [7][8] Market Positioning - Maybach's luxury is characterized by a harmonious integration of various elements rather than mere accumulation of features, distinguishing it from competitors [8] - The brand's strategy emphasizes maintaining scarcity and exclusivity, which has been crucial in sustaining its luxury status in a competitive market [7][8]

每经记者｜段思瑶 每经实习编辑｜余婷婷 蓄力已久的长城汽车超豪华品牌，又有了新动作。 8月15日，《每日经济新闻》记者从长城控股招标中心获悉，长城汽车正在对超豪车BG品牌策划项目进行招标。具体内容是"招募具有超豪品牌服务经验与 目标人群洞察的供应商，协助长城汽车超豪车BG品牌的搭建"。 从招标项目内容来看，长城超豪车BG品牌还处于前期搭建阶段。比如，要求供应商明确超豪车BG品牌的品牌主张、优化品牌及产品命名体系等。 今年年初，长城汽车内部小范围宣布了一则人事任命。新设立的组织名为"长城超豪车BG"，由长城汽车董事长魏建军担任新品牌的董事长，长城汽车原技 术副总裁宋东先为CEO，张晓波为CTO。随后，长城汽车在官网挂出了一则超豪车营销负责人CMO的招聘信息，但至今未公布这一岗位的人事任命。 据悉，魏建军给长城超豪车BG品牌设定的理念是"高品质，小批量"，且研发进程一直由其本人亲自监督。这一理念的提出，意味着在产品的定义、开发、 制造以及销售等各个环节，都将与量产车有显著区别。 关于超豪车BG品牌的推进速度，长城汽车显得很迫切。在上述招标项目中，长城汽车要求投标主体"合同签订一周内必须到岗"。 长城汽车欲尽快入场 ...

Group 1 - The core point of the news is the launch and production plans for the ZunJie brand, specifically the ZunJie S800 and the upcoming ZunJie S600, which aims to enhance the brand's presence in the ultra-luxury vehicle market in China [1] - The ZunJie S800 has commenced mass production at the ZunJie Super Factory in Hefei, with deliveries set to begin on June 26, and other versions expected to be delivered by mid-August [1] - The ZunJie S800 was launched on May 30, with a price range of 708,000 to 1,018,000 yuan, and it received over 1,000 pre-orders within the first hour and 5,000 within 19 days [1] Group 2 - The domestic market for passenger vehicles priced over 600,000 yuan is projected to have a sales volume of approximately 45,000 units annually, with the ZunJie brand expected to capture around 20% of this market, translating to annual sales of 80,000 to 100,000 units [2] - The upcoming ZunJie S600 is expected to play a crucial role alongside the ZunJie S800 in driving sales growth for the ZunJie brand [2]