Core Viewpoint - The Jiangsu Provincial Urban Football League (referred to as "Su Chao") has gained significant popularity and sponsorship interest, showcasing its remarkable ability to attract both local and national sponsors, including international brands like Heineken [4][5][12]. Sponsorship Growth - The number of sponsors for Su Chao has surged from 6 to 19, with the official sponsorship seat price rising to 3 million yuan, indicating high demand [3][12]. - Major sponsors include Jiangsu Bank, JD.com, KFC, and Heineken, reflecting a mix of local and national brands [11][12][17]. - The total market capitalization of the listed companies among the sponsors exceeds 4 trillion yuan, highlighting the financial strength behind the league [19][21]. Economic Impact - The league has stimulated local tourism and consumption, with a reported increase of over 48% in visitor numbers to host cities and a 15% rise in tourism spending [29]. - The attendance for matches has set records, with one game attracting over 30,000 spectators, surpassing the average attendance of top-tier leagues [30][31]. Regional Economic Strength - Jiangsu's GDP surpassed 13 trillion yuan in 2024, with all 13 cities in the province ranking among the top 100 in the country, showcasing the region's economic prowess [34][36]. - The economic diversity within Jiangsu, with multiple cities achieving significant GDP milestones, contributes to the league's attractiveness to sponsors [34][35]. Cultural Dynamics - The league reflects the competitive spirit among Jiangsu's cities, with local rivalries and humor contributing to its popularity [8][34]. - The phrase "scattered Jiangsu" encapsulates the regional pride and competitive nature that fuels the league's success [37].