Core Viewpoint - The company demonstrates steady growth in its main brand and strong performance in the professional sports segment, with a focus on maintaining its market leadership in the running sector [1][3]. Financial Performance - In H1 2025, the company achieved revenue of 6.838 billion yuan, a year-on-year increase of 7.1% [1]. - The main brand generated revenue of 6.053 billion yuan, up 4.5% year-on-year, while the professional sports segment saw revenue of 785 million yuan, a significant increase of 32.5% [1]. - Gross profit for H1 2025 was 3.073 billion yuan, reflecting a 6.9% year-on-year increase, with a gross margin of 45.0%, down 0.1 percentage points [2]. - The company reported a net profit attributable to shareholders of 914 million yuan, which, after excluding a one-time loss from divesting K-SWISS and Paladin, represents a comparable year-on-year increase of 6.4% [2]. Brand and Market Strategy - The company continues to focus on the running field, enhancing its market position with the launch of the 160X champion running shoes and the new 160 7.0 PRO model [3]. - The company has established partnerships with 27 marathon events in H1 2025, achieving the highest overall wearing rate in key marathons [3]. - The professional sports segment's revenue contribution has increased to 11.5%, driven by double-digit growth in same-store sales and online channel expansion [1]. Future Outlook - The company forecasts net profits of 1.379 billion yuan, 1.516 billion yuan, and 1.664 billion yuan for 2025 to 2027, representing year-on-year growth rates of 11.3%, 9.9%, and 9.8% respectively [3].

Investment Rating - The investment rating for the company is "Outperform the Market" (maintained) [2][4][8] Core Views - The company's main brand saw low single-digit growth in retail sales for the second quarter, while the Saucony brand experienced over 30% growth [3][4] - The overall performance for the first half of the year aligns with the annual guidance, with stable discounts and inventory levels [4][5] - The management maintains the annual guidance, aiming for over 10% profit growth [6][8] Summary by Sections Sales Performance - In the second quarter, the main brand's retail sales growth was low single-digit year-on-year, with discounts ranging from 7.0 to 7.5 [3][5] - The Saucony brand's retail sales grew over 20% year-on-year, with a focus on reducing low-priced products in e-commerce to synchronize online and offline offerings [6][8] Financial Forecasts - The company expects net profits for 2025, 2026, and 2027 to be 1.4 billion, 1.5 billion, and 1.6 billion respectively, with year-on-year growth rates of 13.2%, 5.9%, and 7.7% [4][9] - Revenue projections for 2025 are set at 14.3 billion, with a growth rate of 5.4% [9] Market Positioning - The company is focusing on the running category to leverage its professional advantages, with expectations for steady growth in the main brand and rapid growth in professional sports brands like Saucony and Maile [4][8] - The management anticipates that the main brand will achieve stable growth in the mass market, while Saucony and Maile will target specific elite groups and outdoor markets for faster growth [4][8]