北京时间2月26日早间，携程集团（纳斯达克：TCOM；香港联交所：9961）公布了2025年第四季度及 全年未经审计的财务业绩：2025年全年，携程净营业收入为624亿元（人民币，下同），同比上升 17%。录得归属携程集团股东的净利润为332.9亿元，同比增长95%，主要由于2025年全年包含在其他 （支出）/收入中的投资获利199亿元（该指标2024年为11亿元）。 财报发布同时，携程宣布一系列董事变动：携程联合创始人、总裁范敏已辞任携程董事兼总裁职务，携 程联合创始人季琦已辞任携程董事职务。值得一提的是，范敏在2025年曾四度减持携程公司股票，合计 套现约7.6亿元。 携程董事会任命吴亦泓及萧杨为新任独立董事。据公开资料，吴亦泓曾在如家酒店、阿里健康、 MakeMyTrip（印度主流OTA平台）有任职经历；萧杨拥有超15年的投行工作经历。"此项任命体现了董 事会持续致力于保持多元化的专业知识与创新视角，以有效指导公司不断演进的策略并监督未来的机遇 与风险。"携程方面称，该等变动自2026年2月25日起生效。 核心OTA业务成交额1.1万亿 机票占五成 2025年第四季度，得益于旅游需求的韧性，携程集团净营 ...

NO FERE 7 □四川日报全媒体记者 吴梦琳 春节档大片的火爆上映，进一步激发了民众"跟着影视去旅行"的热情。飞猪数据显示，《飞驰人生3》取景地四川 甘孜、青海德令哈，以及《镖人：风起大漠》取景地新疆克拉玛依，春节期间酒店间夜量同比增长均超过1倍。 作为2026年春节档电影票房冠军《飞驰人生3》的核心外景取景地，甘孜州九龙县在春节期间推出专属福利——凭 《飞驰人生3》票根可畅游九龙。这个藏在川西的小众目的地，凭借震撼的高原赛道与壮美自然风光，从银幕火到 现实，成为春节期间备受关注的文旅新热点，接待游客人次实现大幅增长。 "史上最长春节假期"圆满落幕。近日，多家OTA平台陆续发布春节假期出游报告，2026年春节文旅市场整体呈现 马力全开、热力十足的蓬勃态势。作为文旅大省，四川多项文旅数据跻身全国热门榜单前列。 与此同时，今年春节文旅市场还涌现出一系列新趋势：县域旅游持续升温，"跟着影视去旅行"热度爆棚，AI预订 旅行服务迎来爆发式增长，海外游客扎堆入境，沉浸式感受锦绣中国年的独特魅力。 县域旅游火 多地县城酒店入住量爆发式增长 春节是回乡团圆的重要时刻，随着县域旅游的持续崛起，"小城热"成为今年春节假期一道 ...

Group 1: Traditional Travel Destinations - Major domestic travel destinations in China during the Spring Festival include Beijing, Chengdu, Shanghai, Guangzhou, Shenzhen, Harbin, Sanya, Xi'an, Chongqing, Fuzhou, Xiamen, and Wuhan, showcasing strong tourist appeal [1] - Domestic travel orders during the Spring Festival reached a new high, with ticket orders increasing by over 80% year-on-year and hotel night bookings rising by 75% [1] - There was a significant increase in travel demand during the extended holiday, with orders from the second to the fifth day of the new year growing by approximately 30% year-on-year [1] Group 2: Emerging Niche Destinations - Unique and culturally rich niche destinations saw significant growth during the Spring Festival, with orders from Yan'an in Shaanxi increasing by 70% [1] - Other niche destinations such as Tongchuan and Shangluo in Shaanxi also experienced accelerated growth, while Tai'an in Shandong and Pu'er in Yunnan saw increases of 65% and 59%, respectively [1] - Border and coastal destinations like Keke Xili in Xinjiang, Wenchang in Hainan, and Chongzuo in Guangxi achieved notable order growth of 59%, 56%, and 56% [1] - Diverse cultural and natural experiences in cities like Hohhot in Inner Mongolia, Yuxi in Yunnan, Shuanghe in Xinjiang, and Wuxi in Jiangsu all reported growth rates above 48% [1] Group 3: AI Travel Assistants - The integration of AI in the travel industry has surged, with AI helping users book meals, flights, hotels, and movie tickets becoming a new trend [2] - On travel booking platforms, AI-driven travel services have seen explosive growth, with users asking more specific and in-depth questions, averaging 17.4 words per query [2] - During the Spring Festival, AI orders on Fliggy increased by over 800% compared to the pre-holiday period, with ticket bookings via AI rising more than 24 times [2] - Popular AI booking destinations include Emei Mountain, Huangshan, and Qingming Riverside Garden, with average ticket prices exceeding 700 yuan and hotel prices nearing 300 yuan [2]

Group 1 - The Spring Festival holiday saw a record high in domestic travel orders, with ticket orders increasing by over 80% and hotel night bookings rising by 75% year-on-year [1] - There was a significant increase in travel demand during the holiday, with orders from the second to the fifth day of the new year growing by approximately 30% compared to last year [1] - The average booking amount for domestic travel during the Spring Festival increased by about 10% compared to last year, with high-star hotels averaging nearly 3 nights per booking [3] Group 2 - AI-assisted booking services experienced a surge, with AI orders on the Fliggy platform increasing by over 800% during the holiday, and ticket orders via AI rising more than 24 times [5] - The popularity of ice and snow tourism also surged, with orders for such activities increasing by over 200% during the holiday, highlighting destinations like Changbai Mountain and Yabuli [5] - Cross-border travel continued to grow strongly, with outbound travel orders for flights, hotels, and local activities maintaining a year-on-year growth rate of over 30% [7] Group 3 - The influx of foreign tourists to China during the Spring Festival was notable, with inbound flight orders increasing nearly tenfold, particularly in cities like Shanghai and Guangzhou [7] - The end of the holiday period marks a peak for off-peak travel, with significant discounts on flights available on platforms like Fliggy, with prices for certain routes dropping below 400 yuan [7]

今年春节9天超长假期，旅游市场迎来量价齐升的爆发式增长，非遗体验、智旅融合、反向过年等 成为出游新习惯，家庭亲子游与三代同游成为主流趋势，文旅消费呈现全域开花、多元融合的全新图 景。 最长假期叠加"请5休15"的拼假窗口，为今年春节出游提供了宽裕的选择与玩法，最鲜明的变化是 游客的出游半径变长了。选择一家人旅游过年的家庭越来越多，祖孙三代同游、亲子游等家庭出游均呈 现爆发式增长。 随着假期变长，游客出游频次也更高了，既可以边过节、边旅游，也可以先过节、后旅游。各大在 线旅游平台上，用户出游分段式、错峰化趋势显著，不少人选择先回家除夕团聚，大年初二再结伴出 行，在假期内形成两轮出游高峰，节中出游需求进一步释放。飞猪数据显示，大年初二至初五之间出行 的订单量同比增长约三成。 出境游目的地迎来不小变化。各大平台数据均显示，"四小时飞行圈"内的东南亚国家依旧是出境游 热门目的地，免签朋友圈的扩容带动哈萨克斯坦等国家走红。马蜂窝数据显示，马来西亚跃升为出境游 热门目的地榜首，意大利则因米兰冬奥会与春节假期重合，旅游热度飙升310%，"观赛+旅行"成为全新 出行潮流。 相对于长线冰雪游，家门口和长三角周边的室内滑雪场是不 ...

今年春节假期，让AI帮忙下单餐饮、订机票酒店、买电影票成为新时尚，其中AI预订旅行服务迎来"大 爆发"。整个春节假期，飞猪AI订单量比节前增长了800%以上，简单实惠的AI订门票最受欢迎，订单量 大增超24倍，沈阳东北亚国际滑雪场、沈阳森林动物园等景区是AI订门票热门景区。 飞猪数据显示，春节假期冰雪游订单量同比增长超2倍，沈阳等地是热门滑雪目的地。 越来越多的外国游客选择到中国过年，感受中国传统文化。春节假期入境游机票订单量同比增长近10 倍，沈阳等城市是他们青睐的"入境游首站"城市。 （来源：沈阳日报） 转自：沈阳日报 本报讯（沈阳日报、沈报全媒体记者谢飞燕）飞猪旅行平台数据显示，今年春节假期，辽宁的酒店间夜 量（又称间夜数或夜间数，是衡量酒店在特定时间段内房间出租率的计算单位）同比增长115%，门票 订单量同比增长96%，线路游订单量同比增长超40%。沈阳等地增速居前。 ...

Group 1 - The Spring Festival holiday saw a record high in domestic travel orders, with ticket orders increasing by over 80% and hotel night stays rising by 75% compared to the previous year [1] - In Liaoning, hotel night stays grew by 115%, ticket orders increased by 96%, and tour package orders rose by over 40% during the holiday [1] - AI-assisted travel services experienced a significant surge, with AI order volume increasing by over 800% during the holiday, and ticket orders via AI growing more than 24 times [1] Group 2 - There was a notable increase in inbound tourism, with flight ticket orders for foreign visitors during the Spring Festival holiday rising nearly tenfold [2] - Cities like Shenyang emerged as popular destinations for inbound tourists seeking to experience traditional Chinese culture [2]

Core Insights - The domestic travel orders during the Spring Festival holiday reached a new high, with ticket orders increasing by over 80% year-on-year and hotel night bookings rising by 75% [1][3] - The average travel expenditure per person during the holiday increased by approximately 10% compared to last year, with high-star hotels seeing an average booking of nearly 3 nights [1][3] - AI-assisted booking services experienced significant growth, with AI orders increasing by over 800% during the holiday, particularly for ticket bookings which surged over 24 times [3][5] Domestic Travel Trends - Popular cities for domestic travel included Shanghai, Beijing, Guangzhou, and Chengdu, with some lesser-known destinations like Kaifeng and Chongzuo seeing order growth exceeding 100% [3][5] - The demand for ice and snow tourism surged, with orders increasing by over 200%, highlighting popular ski destinations such as Changbai Mountain and Yabuli [5] - The trend of "traveling with movies" gained traction, with hotel bookings in filming locations like Ganzi and Karamay seeing over 100% growth [5] International Travel Trends - Cross-border travel maintained strong growth, with outbound travel orders for flights, hotels, and local activities increasing by over 30% year-on-year, particularly to destinations within a four-hour flight radius [5] - The inbound tourism market also saw a remarkable increase, with flight orders for inbound travel rising nearly tenfold, with cities like Shanghai and Guangzhou being favored by foreign tourists [7] Post-Holiday Travel Opportunities - The end of the holiday period presents opportunities for off-peak travel, with significant discounts on flights available, such as tickets from Shenzhen to Sanya priced below 400 yuan [8]