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中企出海如何构建“能力矩阵”
Jing Ji Guan Cha Wang· 2025-07-12 00:17
Core Insights - The new wave of globalization for Chinese enterprises is gaining momentum, with Deloitte assisting over 2,000 Chinese companies in their internationalization efforts across 96 countries in 2024, highlighting the depth and breadth of this trend [2] - Opportunities and challenges coexist in the global market, with capability building becoming a key factor for success, requiring a long-term strategic approach [2] Existing Advantages - Chinese enterprises currently possess strong advantages in technological innovation, large-scale manufacturing, and supply chain organization, which are crucial for establishing core competitiveness in international markets [3] - In technological innovation, Chinese companies lead in emerging fields such as renewable energy and artificial intelligence, with notable examples including BYD's blade battery technology and DJI's drone control systems [4] - The speed of technological iteration is essential for maintaining competitive advantage, as seen with Huawei's commitment to R&D and CATL's significant investment in battery technology [5] Manufacturing Capability - Manufacturing is a critical area for national competition, with China's mature industrial chain and cost advantages making it attractive for global markets [6] - Companies like BYD and CATL are expanding their manufacturing capabilities in Europe, establishing a high-end manufacturing presence and integrating into local supply chains [6] Supply Chain Organization - Chinese enterprises must evolve from being mere producers to leaders in supply chain organization, requiring global planning and local supplier development capabilities [7] - The case of Geely's acquisition of Proton illustrates how Chinese companies can enhance local supply chains and foster mutual growth [7] High-Level Goals - Chinese enterprises should focus on building brand value, setting standards, and gaining industry influence to transition from OEMs to globally recognized brands [8] - Anta's strategy to prioritize its main brand and Nanjing QuanFeng's commitment to developing its own brand exemplify this shift towards brand independence [8] Global Standards and Influence - Mastering technical standards is crucial for long-term competitive advantage, as seen in the case of Chinese electric vehicles in Indonesia, where adherence to European standards has limited their market competitiveness [9][10] - Companies must aim to export not only products and technologies but also standards, requiring collaboration between national strategies and corporate initiatives [10] Overall Capabilities - Compliance, cross-cultural management, and understanding international dynamics are essential capabilities for Chinese enterprises venturing abroad [12] - Compliance challenges often arise from a lack of legal knowledge and resources, necessitating a robust compliance framework [13][14] - Cross-cultural management is vital for building trust and understanding local customs, which can mitigate cultural conflicts [16][17] - Companies must develop a keen awareness of international trends and geopolitical risks to navigate potential disruptions effectively [18][19] Conclusion - The essence of going global for Chinese enterprises lies in evolving capabilities and managing increasing environmental complexities [23] - Companies must leverage their first-mover advantages and focus on strengthening their overall capabilities to thrive in the new global landscape [24]
国际工程HSE属地管理实战课圆满收官:精细化管理破解海外项目安全困局
Sou Hu Cai Jing· 2025-06-09 22:38
Core Insights - The course on "HSE Localization Management in International Engineering Projects" successfully highlighted the importance of localized HSE management practices in international projects, emphasizing the need for cultural adaptation and compliance with local regulations [1][16] Group 1: Expert Insights - The course was led by an expert with 27 years of engineering management experience, focusing on the integration of cultural differences and institutional conflicts in HSE management [2] - The main themes of the course included "system integration, attention to detail, and cultural adaptation," revealing the underlying logic of international HSE management [2] Group 2: Common Issues in International HSE Management - Misunderstanding of local safety standards was illustrated by a case where a project was halted for two weeks due to a minor injury, highlighting a gap in Chinese companies' awareness of local regulations [3] - A project faced inefficiencies due to a "Chinese-style" management structure, which underscored the risks associated with a lack of localized talent [4] - Projects in Egypt and Myanmar incurred significant fines for neglecting local environmental and labor policies, emphasizing the necessity of cross-cultural management [5] Group 3: Case Studies and Best Practices - The Japanese company's HSE management model featured a localized team structure that balanced local personnel with headquarters standards through a three-tier management approach [6] - Detailed management practices included daily safety checks by local safety officers, ensuring compliance with safety protocols [6][7] - A PDCA (Plan-Do-Check-Act) cycle was implemented for continuous improvement, with monthly inspections and follow-up meetings to ensure accountability [8] Group 4: Localization Strategies in Brazil - High execution standards were enforced, such as mandatory use of double safety harnesses and strict environmental controls to mitigate compliance risks [10] - Simplified management tools improved efficiency, with a streamlined approval process for scaffolding that enhanced operational speed by 80% [10] - A principle of unique responsibility was established, clarifying that the contractor is responsible for safety, while local engineers handle technical issues [10] Group 5: Collaboration Mechanisms - A document control system was utilized to monitor project safety metrics, significantly reducing reporting burdens compared to domestic practices [12] - A three-tier dispute resolution mechanism was established to address complaints efficiently, preventing project delays [12] Group 6: Cross-Cultural Management - The course discussed the importance of adapting to local cultural norms, such as allowing local safety officers to adjust medical supplies based on regional health needs [14] - A case in Brazil highlighted the need for respecting local work-life boundaries to avoid legal issues [14] Group 7: Key Takeaways and Future Directions - The course emphasized the transition of HSE management from a cost item to a survival necessity in the context of increasing compliance requirements [16] - Future sessions will continue to build on HSE capabilities, focusing on areas such as engineering English and cross-cultural team management [16]