Core Viewpoint - The implementation of the "Cross-Departmental Comprehensive Supervision Reform Plan for Bathing Places" in Shanghai aims to address regulatory challenges posed by the "Bathing+" composite business model through institutional innovation, enhancing collaboration among various regulatory departments [1][2]. Group 1: Regulatory Challenges and Industry Trends - The "Bathing+" composite business model is becoming mainstream in China's bathing industry, which is experiencing a transformation with an annual market growth rate of over 15% [1]. - Traditional regulatory models, which are often fragmented and department-specific, struggle to keep pace with the rapid development of the "Bathing+" composite business, leading to increased burdens on businesses and potential regulatory blind spots [1][2]. Group 2: Key Features of the Reform Plan - The reform plan promotes cross-departmental collaborative regulation by consolidating various regulatory responsibilities into a unified task, allowing for joint inspections and enhancing transparency and traceability in enforcement [3]. - The "One Industry, One License" reform simplifies the licensing process for the bathing industry by consolidating multiple permits into a single comprehensive license, significantly reducing approval times and administrative burdens for businesses [3]. - The plan emphasizes comprehensive environmental control by detailing specific regulatory responsibilities for environmental departments, including pollution management and compliance with health and safety standards [3][4]. Group 3: Digital Transformation in Regulation - The establishment of a digital comprehensive regulatory platform aims to enhance the intelligence of non-site supervision, utilizing big data technology to develop risk warning models and improve dynamic management and precise enforcement [4]. - The successful implementation of the reform in Shanghai is attributed to its relatively sound standards and institutional framework, which may not be present in other regions, necessitating local adaptations and improvements in regulatory practices [4].

Core Points - The State Administration for Market Regulation held a press conference on September 23, announcing six typical cases of live e-commerce violations, including two from Shanghai related to false marketing [1] - Shanghai has intensified its monitoring and regulatory efforts in live e-commerce, having investigated 50 related cases this year [1] - A comprehensive regulatory mechanism covering monitoring, handling, and co-governance has been established in Shanghai to promote standardized development in the live e-commerce industry [1] Regulatory Measures - Shanghai is promoting cross-departmental comprehensive regulatory reforms for online live marketing, involving over ten departments such as cybersecurity, commerce, public security, taxation, and communication management [1] - Sixteen categories of regulatory matters have been identified through data sharing and law enforcement collaboration, forming a regulatory synergy [1] - Joint inspections of key platforms and live streaming rooms have commenced since September [1] Risk Management - Regular "health checks" are conducted on major live streaming platforms focusing on merchant qualifications and content review [1] - Complaints, public opinion, and regulatory data are integrated to accurately identify risks, leading to the guidance of platforms in rectifying 49 risk issues through administrative guidance [1] Digital Regulation - Exploration of new digital regulatory pathways includes encouraging key platforms to develop collaborative governance systems for real-time reporting of live streaming data [2] - Third-party organizations are being introduced to utilize technologies such as artificial intelligence and blockchain for monitoring and spot checks [2] - A closed-loop mechanism for monitoring, dispatching, handling, and feedback has been established, significantly improving the efficiency of addressing illegal activities in live streaming [2]