车企合作模式

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“华为是再造新广汽的老师和样板”
Guan Cha Zhe Wang· 2025-09-19 04:11
Core Insights - GAC Group and Huawei have launched a high-end smart electric vehicle brand named "Qijing," marking a strategic collaboration to leverage each other's strengths in technology and manufacturing [1][3]. Group 1: Company Collaboration - The Qijing brand will utilize Huawei's advanced intelligent technologies in areas such as assisted driving, smart cockpit, user ecosystem, and brand marketing, combined with GAC's expertise in electric vehicle technology and manufacturing [1][3]. - GAC has established a new company to support the Qijing brand, indicating a significant commitment to this project [5]. Group 2: Market Context - GAC's Aion brand, which has been a leader in the domestic electric vehicle market, saw a peak sales figure of 480,000 units in 2023 but faced a decline in 2024, with sales dropping to 375,000 units, a year-on-year decrease of 21.2% [3]. - The overall revenue for GAC Group in the first half of the year was 42.166 billion yuan, a decline of 7.95% year-on-year, with a net loss of 2.538 billion yuan compared to a profit of 1.516 billion yuan in the same period last year [3]. Group 3: Future Prospects - Huawei is exploring new cooperative relationships with car manufacturers, moving beyond traditional full-stack technology supplier models, and is expected to introduce a new partnership model within the year [5]. - The collaboration with GAC is seen as a critical step for both companies, with GAC prioritizing the Qijing project to ensure its long-term success [5].