Core Insights - Samsung Display will supply OLED panels for ZEEKR's flagship SUV model, the ZEEKR 9X, marking an expansion into the Chinese market after focusing on the European high-end automotive sector [1][5]. Group 1: Product Details - The ZEEKR 9X features a 16-inch Central Information Display (CID) and a Passenger Information Display (PID), designed to function as a single large screen while also allowing independent use [3][7]. - The 17-inch Rear Seat Entertainment (RSE) screen, developed in collaboration with ZEEKR, can move up to 88 centimeters between the second and third rows, enhancing viewing angles for rear passengers [3][7]. Group 2: Market Expansion - Samsung Display has recently extended its market focus to China, adding partnerships with ZEEKR and other companies, and will supply OLED for the ZEEKR MPV 009 model in 2024 [4][8]. - In the automotive display market, OLED's share was only 6.1% last year but is projected to rise to 20.7% by 2030, with global sales reaching $860.17 million, of which Samsung Display accounted for $577.15 million, representing a 67.1% market share [4][8]. Group 3: Future Outlook - The head of Samsung Display's automotive business stated the company will continue to introduce high-performance products with differentiated value and strengthen partnerships with global automotive clients to lead the growth of the automotive OLED market [4][8].

1月21日，三星显示宣布，将为吉利旗下高端电动汽车品牌极氪（Zeekr）旗舰SUV车型"9X"提供 三款定制化车载OLED显示屏，规格分别为16英寸中央信息显示屏（CID）、16英寸乘客信息显示 屏（PID）以及17英寸后排娱乐系统（RSE）。 具体看，驾驶员和乘客座椅上并排安装的16英寸CID和PID显示屏采用OLED标志性的超窄边框和 纯黑显示。两款屏幕支持独立操作，能够根据驾乘人员的个性化需求分别调用不同功能。 尤为引人注目的是17英寸RSE，该系统采用三星显示和极氪联合开发的"翼式滑动屏幕"。该设计 通过安装在车内左右两侧的滑轨调节屏幕位置，并可在第二排和第三排之间滑动最多88厘米的距 离，解决了现有固定式屏幕限制第三排乘客视野的问题。 ▶ 关于集邦 project 三星显示表示，自2024年首次为极氪的"009"车型提供汽车OLED显示屏以来，公司一直与极氪 保持着合作关系。极氪通过将9X的高性能驾驶系统与基于OLED技术的数字座舱深度融合，进一 步强化了品牌的高端市场定位。 三星显示汽车销售执行董事崔勇硕（音译）表示："车载OLED凭借其高亮度和纯正的黑色画质， 为高端出行体验锦上添花。三星显示将 ...