1月21日，三星显示宣布，将为吉利旗下高端电动汽车品牌极氪（Zeekr）旗舰SUV车型"9X"提供 三款定制化车载OLED显示屏，规格分别为16英寸中央信息显示屏（CID）、16英寸乘客信息显示 屏（PID）以及17英寸后排娱乐系统（RSE）。 具体看，驾驶员和乘客座椅上并排安装的16英寸CID和PID显示屏采用OLED标志性的超窄边框和 纯黑显示。两款屏幕支持独立操作，能够根据驾乘人员的个性化需求分别调用不同功能。 尤为引人注目的是17英寸RSE，该系统采用三星显示和极氪联合开发的"翼式滑动屏幕"。该设计 通过安装在车内左右两侧的滑轨调节屏幕位置，并可在第二排和第三排之间滑动最多88厘米的距 离，解决了现有固定式屏幕限制第三排乘客视野的问题。 ▶ 关于集邦 project 三星显示表示，自2024年首次为极氪的"009"车型提供汽车OLED显示屏以来，公司一直与极氪 保持着合作关系。极氪通过将9X的高性能驾驶系统与基于OLED技术的数字座舱深度融合，进一 步强化了品牌的高端市场定位。 三星显示汽车销售执行董事崔勇硕（音译）表示："车载OLED凭借其高亮度和纯正的黑色画质， 为高端出行体验锦上添花。三星显示将 ...

Core Viewpoint - The "Smart Consumption Industry Week" performance briefing highlighted the positive development signals in the smart consumption sector, showcasing the technological innovations and market expansions of participating companies [1] Group 1: Industry Trends - The "Artificial Intelligence +" initiative aims to accelerate the development and application of new technologies in the smart consumption sector, creating high-growth consumption opportunities [2] - The automotive industry's shift towards electrification and intelligence has opened a strategic window for the in-car projection market, with leading companies like XGIMI focusing on smart cockpit and smart lighting projections [3] Group 2: Company Performance - Hengxuan Technology reported a net profit of 191 million yuan in Q1 2025, a 590% increase year-on-year, driven by the rise of smart wearable devices and supportive national policies [2] - Zhuhai Guanyu continues to enhance its competitive edge in consumer batteries while developing sodium-ion and solid-state batteries, aiming for stable and efficient power supply in low-temperature scenarios [4] - Aolaide has maintained steady revenue growth in its materials business for five consecutive years, with ongoing upgrades to its OLED terminal materials and new product developments expected to gain market traction by 2025 [4][6] Group 3: Market Dynamics - Companies are experiencing robust production and sales growth due to consumer confidence recovery and local consumption subsidy policies [5] - Shihua Technology achieved revenues of 795 million yuan and a net profit of 280 million yuan in 2024, with a 442% increase in high-performance optical materials revenue, indicating strong market demand [6] - The maturation of OLED production processes is expected to lower manufacturing costs, facilitating the adoption of OLED displays in mid-range vehicles, thus expanding their market presence [6]