Core Insights - The 2025 "Good Food List" announced by Zhitong Finance recognizes outstanding food brands that adhere to quality, innovation, and industry trends, with October Rice Field being awarded "Annual Corn Brand" for its healthy and tasty corn products [1][2] Industry Overview - Driven by sustained consumer vitality, China's food ingredient market is projected to reach 10.56 trillion yuan in 2024, marking a 12.7% year-on-year growth, indicating a new development phase for the food industry [2] - There is a growing awareness of healthy eating, shifting consumer focus from "eating enough" to "eating well" and "eating healthily," leading to a rapid development of whole grain foods, with corn being favored for its natural health properties [2] Company Performance - October Rice Field's corn category revenue reached 433 million yuan, becoming the second-largest core category, supported by its recognition as the leading corn brand in China for two consecutive years by Frost & Sullivan [2][7] - The company has established three corn industry bases in Liaoning, Heilongjiang, and Guangxi, ensuring a stable supply of high-quality corn products through a comprehensive supply chain [7] Product Innovation - October Rice Field has successfully diversified its corn product offerings, including instant corn segments and fruit corn kernels, expanding into the snack food and single-serving market [9] - The company has effectively engaged with younger consumers by promoting corn as a new social symbol, capitalizing on trends like "weight management" due to corn's dietary fiber and low-calorie content [10] Marketing Strategies - During the 2025 new corn launch, October Rice Field targeted high-potential offline scenarios and collaborated with the game "Cat and Soup," reaching 70 million young players with four co-branded products [11] - The brand has utilized content marketing, e-commerce visual upgrades, and live interactions to create an immersive experience for young consumers, reinforcing its image as a "corn expert" and enhancing its industry influence [13]

Group 1 - The consumption market is experiencing increased activity and popularity as the "May Day" holiday approaches, with various regions enhancing market supply and optimizing consumer services [1] - There is a noticeable trend towards healthier and lighter food options, driven by the national "Weight Management Year" initiative, leading to increased demand for items like lettuce, broccoli, and seafood [6] - Supermarkets are ramping up supply, with overall supply volumes increasing by over 15% compared to normal levels, particularly for seafood products that can reach stores within 24 hours due to cold chain logistics [8] Group 2 - Green agricultural products are being promoted as key holiday items, with initiatives in supermarkets allowing consumers to trace product origins through QR codes, ensuring transparency from farm to table [11] - Local markets are expanding the variety of affordable products, ensuring at least 12 types of vegetables are sold at prices 15% lower than market averages, while other agricultural products remain competitively priced [13] - Supermarkets are stocking up on essential goods, with supplies of vegetables, meat, and grains increased by 2 to 5 times the usual amounts, and dedicated areas for affordable agricultural products are being established [15] Group 3 - A self-built supply and distribution platform is being utilized to enhance the delivery of essential goods to urban communities, addressing the "last mile" delivery challenge [17] - Central warehouses are actively preparing orders for essential items like rice and flour, ensuring efficient categorization and packaging for distribution [20] - Business data indicates that the supply of essential goods is sufficient and prices remain stable ahead of the holiday, with ongoing monitoring by commerce departments to ensure continued supply [21]