Group 1 - The Spring Festival holiday this year saw a record-breaking domestic travel of 596 million trips, an increase of 95 million trips compared to the 2025 holiday, with total spending reaching 803.48 billion yuan, up by 126.48 billion yuan [1] - Cultural experiences, particularly those related to intangible cultural heritage, have become the most popular travel themes, with search volumes for "intangible cultural heritage" and "folk customs" increasing by over 30% [2][3] - The trend of "returning home travel" and "reverse New Year" has emerged, with local residents making up over 60% of ticket bookings in several cities, indicating a shift in travel patterns [3][4] Group 2 - The number of foreign tourists celebrating the Chinese New Year in China has surged, with inbound flight orders increasing nearly tenfold compared to previous years [5] - Foreign tourists are expanding their travel radius beyond major cities, with an 18% increase in visitors staying 4 to 7 days and a 12% increase in those staying longer than 7 days [6] - The main source countries for foreign tourists during the Spring Festival include South Korea, Vietnam, Singapore, Australia, the United States, and Indonesia [6]

Group 1 - The core viewpoint of the article highlights the vibrant growth of China's cultural tourism market during the Spring Festival, driven by the integration of traditional culture and tourism, as well as the rise of inbound tourism and new travel trends like "reverse New Year" and "return home travel" [1][4][7] Group 2 - During the Spring Festival, Shanghai launched hundreds of intangible cultural heritage activities, significantly enhancing holiday experiences for residents and tourists alike [1][3] - The search volume for "intangible cultural heritage experiences" increased by 180% year-on-year, with the "post-00s" generation emerging as a key demographic for these experiences [3] - Travel bookings reflected the impact of traditional culture on new year consumption, with some regions seeing accommodation bookings increase by over 100% compared to the previous year [3][9] Group 3 - Inbound tourism saw a significant uptick, with foreign tourists actively participating in Spring Festival cultural experiences, leading to a nearly tenfold increase in inbound flight bookings [4][6] - The successful application for UNESCO heritage status for the Chinese Spring Festival has attracted more foreign visitors, who view it as a unique annual event [6] Group 4 - The trend of "reverse New Year" is emerging, where individuals invite family members to celebrate in urban areas, reflecting a shift in family reunion definitions from traditional homecoming to more flexible arrangements [7][9] - Data indicates a notable increase in travel bookings from midwestern cities to major urban centers, with a significant rise in older travelers participating in these journeys [9]

Group 1 - The Chengdu-Chongqing region's cultural and tourism market showed strong performance during the 2026 Spring Festival, with both cities ranking among the top ten popular travel destinations in China [1] - The theme "Year Flavor" became central to the Chengdu-Chongqing cultural tourism promotion, with over 1,300 New Year promotional activities organized in Chongqing and various traditional events in Chengdu [1] - The trend of returning home for the holidays significantly boosted tourism consumption in both cities, with local bookings for attractions and hotels increasing by over 100% year-on-year [1] Group 2 - Several listed companies are actively participating in the vibrant cultural tourism market, including Tianfu Culture Tourism, which is responsible for core tourism activities at Xiling Snow Mountain [2] - Chongqing's Sunac Cultural Tourism City launched a themed light show integrating intangible cultural heritage elements, while Chengdu's Sunac Cultural Tourism City prepared various traditional activities for the New Year [2] - To stimulate the Spring Festival tourism market, Chongqing introduced four major consumer-friendly measures, including discounts and the issuance of consumer vouchers, while Chengdu implemented a tiered system of consumption vouchers and a 300 million yuan prize invoice policy [2]