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2026年春节:消费与出行的全面繁荣
Jing Ji Guan Cha Wang· 2026-02-24 08:43
Travel and Tourism - The 2026 Spring Festival holiday saw a record 9-day duration, leading to unprecedented activity in the consumption and travel markets, with a total of 95 billion person-times of cross-regional movement during the Spring Festival travel period, marking a historical high [1] - Domestic tourism experienced explosive growth, with 6.05 billion domestic trips taken during the holiday, a 20% increase year-on-year, and tourism revenue reaching 792 billion yuan, up 17% [2] - The trend of "reverse tourism" emerged, with a significant increase in ticket bookings for "reverse reunion" trips, up 84% year-on-year, as more people chose to celebrate the holiday in their work cities [2] Transportation - The peak travel day on February 22 saw a flow of 380 million people, a 12.3% increase compared to the previous year, with self-driving trips accounting for about 80% of the total [1] - The civil aviation sector is expected to send 95 million passengers during the 40-day Spring Festival travel period, with popular domestic routes centered around major cities like Beijing, Shanghai, Guangzhou, and Shenzhen [1] Retail and Dining - Retail and dining markets reached historical highs, with key retail and catering enterprises reporting a daily sales increase of 10.6%, and foot traffic and sales in 78 key pedestrian streets rising by 23.2% and 33.2%, respectively [3] - The trend of pre-prepared meals gained popularity, with sales increasing by 80.7% during the holiday, as over 60% of families adopted a "half-cooking" approach [3] Cultural Events - Traditional customs became a major draw for the tourism market, with cities like Shantou, Fuzhou, and Beijing ranking as the top destinations for cultural experiences [2] - Non-material cultural heritage activities significantly boosted local economies, with hotel bookings in related areas increasing by over 200% [2] Entertainment - The film market set new records during the Spring Festival, with total box office revenue surpassing 5.608 billion yuan and the number of screenings reaching 4.3508 million, breaking historical records [4]
最长春节假期,你需要的异地过年攻略
3 6 Ke· 2026-02-17 01:58
1. 肯尼亚马赛马拉国家保护区 从每年12月至次年3月,当北半球进入寒冬,位于东非肯尼亚西南部的马赛马拉国家保护区却迎来生机盎然的"产仔季"。此时短雨季刚过,草原水草丰 美,食草动物纷纷选择在这个食物相对充足的时期生育后代。 (图/unsplash) 2026年的第一个盼头,大概就是"史上最长春节假期"。这一次,调休天数被显著压缩,持续九天的长假让辛苦工作一年的人们开始充满向往,终于可以拥 有一个从从容容的春节假期。 有的人计划把长假切割,一半用来陪伴家人,一半用来出门旅行;有的人则再努力凑个几天,得到一个悠长假期。无论如何,以旅游的方式过年早已不再 是小众爱好者专属,而成为近些年来的大趋势。对于单身年轻人来说,在这个时间点出行,可以逃离代际、社交压力;对于上有老、下有小的中年人来 说,举家出游过一个不同的年,也能促进家庭成员之间的感情。 要去哪里旅行才能不辜负这个珍贵的假期?以下是你可能会需要的一份异地过年攻略。 01 出逃旷野 对于决心彻底告别都市时钟、重新整理身心的人而言,九天的长假提供了绝佳的机会。也许,目的地越远,就越能显著洗掉一身的"班味"。 清晨六点,乘坐经过专业改装的越野车驶入马赛马拉国家保护 ...