Core Viewpoint - The meeting aimed to gather insights from experts and scholars to guide the development strategy and cultural construction of Yongmai Group, focusing on ecological services and consumer cultural services in the sauce-flavor liquor market [2][15]. Group Development History - Yongmai Group evolved from Yongjiang Liquor Industry Company established in 1998, comprising various subsidiaries focused on sauce-flavor liquor and the 1915 Panama-Pacific International Exposition cultural industry [4][5]. - The chairman has a diverse background in education, culture, and liquor production, emphasizing the importance of cultural and ecological leadership in the liquor industry [5][7]. Cultural and Ecological Initiatives - The establishment of the Sauce-Flavored Liquor Craft Inheritance Training School has trained over 10,000 workers, with certifications for various roles in the industry [7][9]. - A professional liquor product appraisal company was founded to provide quality assessments and legal documentation for liquor assets, aiding in financial transactions and risk management [9][10]. - The company is developing a supply chain service to enhance efficiency in the sauce-flavor liquor industry, although it currently lacks the necessary financial strength to fully implement this service [10][12]. 1915 PPIE Sauce-Flavored Liquor Project - The 1915 PPIE Sauce-Flavored Liquor project aims to establish a cultural foundation and market strategy, integrating ecological functions to enhance market presence [15][16]. - The project includes various business formats that focus on deep cultural experiences, educating consumers about liquor quality and value [16][25]. Cultural Confidence and Heritage - The company emphasizes the importance of Chinese cultural roots and aims to avoid negative competition by adhering to traditional values and quality standards [12][21]. - A cultural research institute will be established to explore and promote traditional Chinese culture, ensuring it remains dynamic and relevant [23][26]. Strategic Vision - Yongmai Group's strategy aligns with national goals for high-quality development in historical industries, viewing sauce-flavor liquor as a cultural carrier of Chinese wisdom and craftsmanship [25][26]. - The company plans to leverage international platforms like the 1915 PPIE to promote Chinese culture and lifestyle globally, contributing to cultural confidence [26][28].

Core Insights - Guizhou Yongmai Group held a strategic and cultural research seminar to explore its cultural roots and future direction in the increasingly competitive sauce liquor industry [1][32] - The seminar emphasized the importance of cultural empowerment for private enterprises in China, proposing a new path of "seeking roots and cultural longevity" [1][32] Historical Roots - Renowned cultural historian Mu Shengfan established a historical foundation for Yongmai Group's cultural strategy by linking the Zhang family lineage to Daoist culture and historical events [2][4] - The Zhang family's historical resilience and business acumen were highlighted, showcasing their ability to seize opportunities in the Maotai region [2] Cultural Authenticity - Poet Hai Shang criticized the superficial understanding of corporate culture, advocating for a deeper connection between culture and the company's essence [6][8] - Hai Shang noted the significant progress made by Chairman Zhang Yongyong in internalizing culture as the soul of the enterprise [9] Strategic Foundation - Industry expert Chen Guo emphasized the fundamental role of culture in the sustainable development of enterprises, particularly in the context of Yongmai Group's nearly 30 years of cultural leadership [11][13] - Chen Guo highlighted the historical collaboration between the Zhang family and the Wang family of Maotai, illustrating the importance of cultural community in regional industry [13] Philosophical Guidance - Cultural scholar Gong Gang discussed the integration of Daoist philosophy into Yongmai Group's management practices, emphasizing the importance of internalizing culture within the company's spirit [15][17] - Gong Gang's insights on the Daoist principle of "wu wei" (non-action) provided a modern interpretation of management philosophy, linking it to the company's long-term vitality [17] Practical Implementation - Former chief quality officer of Moutai, Chen Qiang, stressed the necessity of aligning cultural strategies with market realities, emphasizing the need for economic value creation [19][21] - Chen Qiang proposed that Yongmai Group should integrate its cultural identity into product offerings to enhance market appeal [21] Industry Evolution - Chen Gang outlined the need for Yongmai Group to build a comprehensive management system based on ecological factors essential for sauce liquor production [23][25] - He suggested developing a new category of health-oriented liquor by combining the Zhang family's medicinal heritage with sauce liquor, identifying a potential market opportunity [25] Media Insights - Veteran journalist Shen Shiwei shared personal reflections on Chairman Zhang Yongyong's sincere commitment to cultural practices, viewing it as a key to the company's success [26][28] - Shen Shiwei distinguished between "Daoist" and "Buddhist" approaches to business, highlighting the proactive and innovative nature of the "Daoist" philosophy embodied by Yongmai Group [28] Cultural Empowerment - Senior teacher Hu Zhao Zheng emphasized the importance of local culture and red heritage in driving economic development and brand building for enterprises like Yongmai Group [30] - The seminar illustrated a comprehensive approach to cultural empowerment, integrating historical roots, authentic culture, philosophical wisdom, market logic, and ecological support [32]