北京商报讯（记者 刘一博 冯若男）12月9日，北京商报记者从中国酒类流通协会公众号获悉，中国酒类流通协会三十周年主题活动10月5日在京举办。据 悉，近年来中国酒类流通协会在诚信体系建设、促消费活动以及构建新型厂商关系等多方面取得显著成果。其中，自2014年启动"国家级放心酒示范店"认证 以来，全国已认定近2000家示范店，覆盖31个省市自治区，这一举措推动了酒类流通市场走向规范、有序、健康发展。不仅如此，在商务部流通产业促进中 心指导下，中国酒类流通协会发起的"百城万店金秋美酒消费季"活动覆盖全国31个省份，200余个重点城市，带动消费总额超千亿元，充分彰显了酒类消费 市场的巨大潜力和活力。 据了解，此次活动仅仅是中国酒类流通协会三十周年主题活动之一。12月4日，中国酒类流通协会第八届二次理事会暨30周年主题活动在北京国际会议中心 正式启幕。中国酒类流通协会会长秦书尧在《中国酒类流通协会2025年理事会工作报告》中，以"新一轮调整期"定义当前酒业所处的发展阶段。他指出，本 轮酒业调整不仅是行业内部调整和市场局部调整，也是在国际国内经济环境复杂变化、消费群体与消费文化迭代、互联网与数字化深刻改变人们生活方式等 ...

Core Viewpoint - The Chinese liquor industry is undergoing a significant transformation, necessitating changes in production, marketing, and thinking methods due to a new round of adjustments in the market [1][2]. Group 1: Industry Transformation - The liquor industry is in a deep turning point characterized by changes in consumer demographics, cultural shifts, and the restructuring of distribution channels [1]. - The current adjustment phase is influenced by complex changes in both domestic and international economic environments, as well as the impact of digitalization on lifestyles [1][2]. Group 2: Development Guidelines - The president of the China Liquor Circulation Association proposed a "Four Hearts" development program to guide the industry through this transformation: 1. Firmly establish industry confidence and strive for development 2. Prioritize innovation as the primary driving force for growth 3. Maintain a commitment to quality by providing high-quality, cost-effective products 4. Uphold a consumer-centric approach, focusing on creating value for consumers [2]. Group 3: Consumer Safety Initiatives - The "Safe Liquor Project," initiated in 2014, has cultivated nearly 2,000 demonstration units nationwide, providing consumers with a safety guide and fostering a trustworthy consumption environment [2]. - By 2025, 189 enterprises (stores) are expected to pass strict standard audits under this initiative [2]. Group 4: Online Consumption Trends - Online channels have emerged as new frontiers for liquor consumption, prompting the need for the "Safe Liquor Project" to extend its commitments to online platforms, e-commerce, live streaming, and community marketing [4]. - The project aims to establish transparent rules suitable for the digital age to meet the fragmented and diverse needs of consumers [4]. Group 5: Future Events - The China Liquor Circulation Association plans to host the 2025 International Baijiu Cocktail Competition and organize the "China Fine Wine Carnival Thailand Station" among other activities to promote Chinese liquor internationally [5].