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中国酒类流通协会理事会最新定调:以“四心”应对新一轮调整期
Jing Ji Guan Cha Wang· 2025-12-10 09:07
经济观察网中国酒类流通协会会长秦书尧在《中国酒类流通协会2025年理事会工作报告》中,以"新一 轮调整期"定义当前酒业所处的发展阶段。秦书尧认为,未来酒业既有的生产方式、营销方式和思维方 式,都将发生颠覆性的改变,这固然是前所未有的艰巨挑战,也是实现发展新局面的关键契机。对此, 他提出"四心"的酒业发展纲领:要坚定产业信心,砥砺奋进谋发展;要坚定创新决心,始终将创新作为 引领发展的第一动力;要坚守品质恒心,为消费者提供更高品质、更高性价比的优秀产品;要坚持服务 诚心,切实做到消费者为王,以消费者利益为发展导向,通过为消费者创造更多价值,实现酒业的自身 发展。 ...
中国酒类流通协会会长秦书尧:以“四心”应对酒业新一轮调整期
Bei Ke Cai Jing· 2025-12-07 09:07
Core Viewpoint - The Chinese liquor industry is undergoing a significant transformation, necessitating changes in production, marketing, and thinking methods due to a new round of adjustments in the market [1][2]. Group 1: Industry Transformation - The liquor industry is in a deep turning point characterized by changes in consumer demographics, cultural shifts, and the restructuring of distribution channels [1]. - The current adjustment phase is influenced by complex changes in both domestic and international economic environments, as well as the impact of digitalization on lifestyles [1][2]. Group 2: Development Guidelines - The president of the China Liquor Circulation Association proposed a "Four Hearts" development program to guide the industry through this transformation: 1. Firmly establish industry confidence and strive for development 2. Prioritize innovation as the primary driving force for growth 3. Maintain a commitment to quality by providing high-quality, cost-effective products 4. Uphold a consumer-centric approach, focusing on creating value for consumers [2]. Group 3: Consumer Safety Initiatives - The "Safe Liquor Project," initiated in 2014, has cultivated nearly 2,000 demonstration units nationwide, providing consumers with a safety guide and fostering a trustworthy consumption environment [2]. - By 2025, 189 enterprises (stores) are expected to pass strict standard audits under this initiative [2]. Group 4: Online Consumption Trends - Online channels have emerged as new frontiers for liquor consumption, prompting the need for the "Safe Liquor Project" to extend its commitments to online platforms, e-commerce, live streaming, and community marketing [4]. - The project aims to establish transparent rules suitable for the digital age to meet the fragmented and diverse needs of consumers [4]. Group 5: Future Events - The China Liquor Circulation Association plans to host the 2025 International Baijiu Cocktail Competition and organize the "China Fine Wine Carnival Thailand Station" among other activities to promote Chinese liquor internationally [5].
奇瑞总结出海3.0经验——“四个开发”与“四心”
Zhong Guo Jing Ji Wang· 2025-04-24 12:50
Group 1 - Chery Group showcased 53 significant models at the Shanghai Auto Show, highlighting new technologies and product offerings, including the all-new QQ and the sci-fi inspired Fengyun A9 special edition [1] - The theme of Chery's exhibition was "Chinese Cars, Global Champions," reflecting its explosive growth in sales, particularly in overseas markets, where it has been the top exporter of Chinese self-owned brands for 22 consecutive years [3][5] - Chery's global cumulative car users have exceeded 16.3 million, with over 4.7 million users overseas, attributed to its "four developments" strategy tailored to local consumer needs [5] Group 2 - Chery began its export journey in 2001 with 10 Fengyun cars and has since expanded to exporting engines to over 80 countries, with a projected milestone of over one million vehicles exported in 2024 [6] - The Chery Tiggo 5X recently achieved its one millionth export, joining the ranks of the Tiggo 7, while the company maintained its position as the leading Chinese car exporter in the first quarter with 255,465 vehicles exported [8] - Chery's sales in the first quarter reached 620,025 vehicles, a 17.1% year-on-year increase, with electric vehicle sales soaring by 171.8% [10] Group 3 - Chery's brand value has surged by 163% to 25 billion yuan, ranking 45th in the Hurun Brand List and placing it among the top three in the automotive manufacturing sector [12]