老李在城东开了十五年酒水店，最近却萌生了关店的念头。"去年这个时候，店里还能月销七、八百箱，现在能卖三百箱就谢天谢地了。"他苦笑着摇 头，"不是我不努力，是这生意真的做不动了。"老李的困境，正是千千万万传统酒商的缩影，还有很多，老张、老王、老赵、老彭也都面临同样的困境，你 在其中吗？ 第一座山：层层扒皮的价格体系 一瓶出厂价20元的酒，要经过总代、大区代、省代、市代、区县代、二批商，最后到你手里可能已经涨到200多了，你信吗？等你再加价卖出，消费者转头 就去线上比价——结果就是你囤了一仓库货，却卖不动。消费者偶尔找你消费一次，转头一比价，悬殊那么多，人家就认为你坑爹了。别说赚钱，连朋友都 没得做了！你说你苦不苦？该向谁去说？ 第二座山：越来越重的资金压力 旺季要提前囤货，淡季要垫付活动费用，厂家核销慢如蜗牛。老王上个月算了笔账：库存压了80万，外面欠款30万，现金流绷得像一根随时会断的弦。你说 你这心理承受能力还要增强多少才玩得转这压力山大？ 第三座山：日渐枯竭的客源 老顾客被电商抢走，年轻客户手机比你玩得溜，做什么消费都一键询价，才不会不进你的店等着被层层加码的刀子收割呢。你就说吧，除了打价格你还有没 有别 ...

Core Viewpoint - The Chinese liquor market is facing significant challenges as traditional high-end liquor sales decline, while low-alcohol beverages are gaining popularity, indicating a shift in consumer preferences and market dynamics [1][3][5]. Group 1: Market Challenges - The liquor industry is experiencing a "triple dilemma" with increasing inventory, price inversion, and shrinking demand, leading to operational difficulties for liquor merchants [3][6]. - Over 58% of distributors reported increased inventory levels, with an average inventory turnover period exceeding 900 days and a 25% year-on-year increase in stock volume [3][6]. - More than 50% of distributors and retailers are facing price inversions, with some selling at a loss, unable to cover basic operational costs [3][5]. Group 2: Shifting Consumer Preferences - The demand for high-end liquor has weakened due to new regulations and changing consumer behavior, with many opting for lower-priced alternatives [5][6]. - The market for low-alcohol beverages is projected to grow significantly, with an expected market size of 74 billion yuan by 2025 and a compound annual growth rate of 25% [6][12]. Group 3: New Growth Opportunities - Companies are adapting to the low-alcohol trend by launching new products, such as low-alcohol white liquors targeting younger consumers and specific social settings [10][14]. - The craft beer sector has shown a compound annual growth rate of 17% from 2019 to 2023, with the market expected to exceed 130 billion yuan by 2025 [12][14]. - The success of products like Mei Jian Qing Mei wine, which saw over 20% year-on-year growth in early 2025, highlights the potential of low-alcohol beverages to drive sales and improve inventory turnover [12][14].