在酒店行业中，一种曾被视为旁门左道的操作——"刷单"，如今却悄然成为部分中小单体酒店和民宿维持生计的隐形法则。 过去，不参与刷单的酒店，或许是因为不知晓此法，或是坚守原则不愿为之。然而，时至今日，这一行为背后的动机已变得复杂且无奈。它不仅是佣金换 取短暂流量的权宜之计，更是中小酒店在平台霸权与生存重压之下，一场充满风险与挣扎的"自救"行动。 在业界，刷单被一些精通运营的酒店老板委婉地称为"补单"，其主要目的在于引流与提升好评。他们利用平台算法机制，在生意冷清时主动刷单，以此提 升门店动销，从而获取平台更高的推荐位和流量，吸引真实客人的预订。 对酒店老板而言，刷单虽意味着佣金的损失，但被视为向平台投放广告的成本。只要精通规则、适度操作，往往能取得显著效果。然而，刷单并非无脑之 举，其中门道颇多。盲目刷高分不仅容易被识破，还可能因客人实际体验不佳而引发差评，导致前功尽弃。 一位经验丰富的酒店老板分享道，刷单时机至关重要，直接影响转化效果。他建议，根据销量和库存情况，在合适的时机进行补单。例如，若前一天销量 不佳，可在次日早上七点半至八点间补单；若上午销量仍不理想，则下午四点再补。若至傍晚销量仍未好转，则需尽快再补 ...

以前酒店刷单是"邪修"。如今这门"邪术"正悄然成为部分酒店，尤其是中小单体酒店和民宿的"生存必修课"。 不刷单的酒店要么是不会刷，要么是不能刷。这背后，是佣金换取的短暂流量，是评分枷锁下的焦虑循环，更是中小酒店在平台霸权与生存压力间，一场充 满无奈与风险的"自救"博弈。 一 在懂运营的老板那儿，刷单有个略微体面的称谓——"补单"。 补单的主要目的就是引流和好评。 利用平台算法机制，在周边酒店生意都不好的时候主动刷两单来提升自家门店动销，平台就会给有交易的商家更高推荐位和流量，让门店被更多用户看到， 也就有机会吸引真实客人预订下单。 而真正可以琢磨尝试的是，利用合适时机补单来辅助运营，综合考虑自己的库存房量，以及周边酒店价格浮动趋势去做判断，真有需要的时候再刷。否则就 是在给平台白白送钱送流水数据。 有类似操作经验的老板表示，在平台刷单时机很重要，直接影响转化成效。如果是昨天销量差库存积压，那就第二天早上七点半到八点之间补单，上午销量 差就下午四点补单，如果下午五点还是销售不好，别犹豫尽快再补两单。 要是到了晚上，销售情况还是不好，那基本补单就不咋起效了，视情况再补一单，算是搂草打兔子，碰运气了。 他给闻旅算了 ...

Core Viewpoint - The practice of "brushing orders" has evolved from being considered unethical to a survival strategy for many small and medium-sized hotels and homestays, driven by platform dominance and survival pressures [1][14][21] Group 1: Brushing Orders as a Strategy - Brushing orders, referred to as "supplementing orders" by some hotel owners, aims to increase visibility and ratings on booking platforms [1][3] - The effectiveness of brushing orders depends on timing and market conditions, with specific strategies suggested for when to execute these orders [3][4] - For a hotel with around 40 rooms, brushing a few orders can significantly impact occupancy rates, potentially accounting for 25% of total bookings [6][4] Group 2: Financial Implications - The cost of brushing orders can be substantial, with commissions from platforms potentially reaching 150 yuan per day for small hotels, which is a significant expense given the current market conditions [6][4] - Hotel owners often adopt a "small loss for a bigger gain" mentality, accepting these costs to maintain occupancy rates [6][10] Group 3: Risks and Limitations - Brushing orders is not feasible for all hotels, particularly those under brand management or state-owned enterprises, due to operational constraints and financial accountability [10][12] - The practice is technically illegal under current regulations, which classify it as a form of false orders, posing risks for hotels that engage in it [9][12] Group 4: Platform Dynamics - Platforms maintain a complex relationship with hotels regarding brushing orders, publicly discouraging the practice while benefiting from the increased transaction volume [12][13] - Recent changes in platform rating systems, such as lowering the threshold for visibility from 4.8 to 4.7, provide slight relief for small hotels but do not fundamentally alter the competitive landscape [18][19] Group 5: Market Conditions - The current market environment is challenging, with many hotels experiencing declining occupancy and pricing pressures, leading to increased reliance on platforms [14][21] - Many hotel owners are adopting a conservative approach, focusing on cost-cutting and preparing for a prolonged downturn in the industry [21]