Core Insights - Ford's new all-terrain camping SUV, the Ford Intelligent Mustang, was globally launched at the Chengdu Auto Show, marking a significant step in the evolution of the Mustang family and the brand's adaptation to the changing automotive landscape and diverse consumer needs [2][4][21] - The Ford Intelligent Mustang aims to provide a "full scene, all-weather, all-terrain" solution for the new generation of Chinese users, allowing seamless transitions between urban commuting, outdoor camping, and off-road adventures [4][6] Product Features - The Intelligent Mustang offers two versions: a range-extended model with an electric range exceeding 200 kilometers and a comprehensive range of over 1200 kilometers, and a pure electric model with a battery capacity of 105 kWh and a maximum range of 650 kilometers [6][9] - The vehicle is designed with a spacious interior, measuring over 5 meters in length and nearly 3 meters in wheelbase, allowing for flexible space utilization across various scenarios [6][9] Technological Innovations - Equipped with over 30 sensors, advanced lidar, and dual Orin X driving chips, the Intelligent Mustang supports advanced driving assistance systems for both highway and urban navigation [7] - The vehicle features a modular tailgate design and a 6 kW external power supply capability, enabling it to function as a mobile kitchen for outdoor activities [9][11] Brand Strategy - Ford is reinforcing its brand identity with a focus on outdoor themes, showcasing its "wild" product lineup at the Chengdu Auto Show through immersive thematic areas [13][23] - The product lineup is categorized into four segments: "Leisure Wild," "Exploration Wild," "Hardcore Wild," and "Race Wild," each targeting specific consumer needs and preferences [15][17] Market Positioning - The Ford F-150 Raptor is highlighted as a symbol of "Race Wild," leading the performance segment in the off-road pickup market in China since its introduction in 2017 [19] - Ford aims to deepen its strategy in China, focusing on user needs and expanding its "wild" product matrix to cover all powertrain forms and scenarios, from fuel to new energy [23]