图片来源：记者拍摄 北京商报讯（记者 蔺雨葳）9月19日，福特烈马1966正式上市。标准版厂商指导价38.66万元，大脚版厂商指导价43.66万元。 新车搭载2.3T+10AT黄金动力组合，配备原厂三把锁、H.0.S.S. 2.0悬挂及避震系统等硬核配置，并采用可拆卸车门车顶，能够即时切换敞篷模式。 ...

Core Insights - Ford's new all-terrain camping SUV, the Ford Intelligent Mustang, was globally launched at the Chengdu Auto Show, marking a significant step in the evolution of the Mustang family and the brand's adaptation to the changing automotive landscape and diverse consumer needs [2][4][21] - The Ford Intelligent Mustang aims to provide a "full scene, all-weather, all-terrain" solution for the new generation of Chinese users, allowing seamless transitions between urban commuting, outdoor camping, and off-road adventures [4][6] Product Features - The Intelligent Mustang offers two versions: a range-extended model with an electric range exceeding 200 kilometers and a comprehensive range of over 1200 kilometers, and a pure electric model with a battery capacity of 105 kWh and a maximum range of 650 kilometers [6][9] - The vehicle is designed with a spacious interior, measuring over 5 meters in length and nearly 3 meters in wheelbase, allowing for flexible space utilization across various scenarios [6][9] Technological Innovations - Equipped with over 30 sensors, advanced lidar, and dual Orin X driving chips, the Intelligent Mustang supports advanced driving assistance systems for both highway and urban navigation [7] - The vehicle features a modular tailgate design and a 6 kW external power supply capability, enabling it to function as a mobile kitchen for outdoor activities [9][11] Brand Strategy - Ford is reinforcing its brand identity with a focus on outdoor themes, showcasing its "wild" product lineup at the Chengdu Auto Show through immersive thematic areas [13][23] - The product lineup is categorized into four segments: "Leisure Wild," "Exploration Wild," "Hardcore Wild," and "Race Wild," each targeting specific consumer needs and preferences [15][17] Market Positioning - The Ford F-150 Raptor is highlighted as a symbol of "Race Wild," leading the performance segment in the off-road pickup market in China since its introduction in 2017 [19] - Ford aims to deepen its strategy in China, focusing on user needs and expanding its "wild" product matrix to cover all powertrain forms and scenarios, from fuel to new energy [23]

Core Viewpoint - Ford China showcased its full range of "Wild" products at the 2025 Chengdu International Auto Show, introducing an outdoor theme park to highlight its brand appeal with immersive experiences [1][24][35] Group 1: Product Launch - The Ford "Intelligent Fun Mustang," the first all-terrain camping SUV, made its global debut at the auto show [1][3] - The vehicle is built on the "Ford Domain" native intelligent new energy technology architecture, offering a comprehensive solution for outdoor living [4][12] Group 2: Features and Capabilities - The Intelligent Fun Mustang features a pure electric range of over 200 kilometers for the extended range version, enabling efficient commuting with zero fuel consumption [4] - It boasts a maximum comprehensive range of over 1200 kilometers and a battery capacity of 105 kWh for the pure electric version, with a maximum range of 650 kilometers [12] - The vehicle includes advanced driving assistance systems with over 30 sensors and dual Orin X chips, supporting both highway and urban navigation assistance [7] Group 3: Outdoor Experience - The Intelligent Fun Mustang can transform into a mobile kitchen with a 6 kW external discharge capability, allowing for outdoor cooking [12] - It features a unique elevating roof design, providing an additional 36 cm of headroom for a comfortable camping experience [18][20] - The vehicle's seating can convert into a flat sleeping area with a one-button operation, enhancing comfort for overnight stays [20] Group 4: Brand Strategy - Ford China aims to deepen its strategy in China, focusing on user needs and expanding its "Wild" product matrix, covering both fuel and new energy vehicles [33] - The company plans to enhance outdoor lifestyle experiences through community engagement and outdoor parks, promoting a unique cultural identity [33][35]

Core Viewpoint - Ford's Bronco 1966, a classic off-road vehicle, has officially started pre-sales, combining modern design with rugged off-road capabilities, targeting a trendy market segment [1]. Group 1: Product Launch Details - The Bronco 1966 is inspired by the 1966 original model and offers two configurations: the "Big Foot" version priced at 436,600 yuan and the standard version at 386,600 yuan [1]. - Customers who place orders by September 30 can enjoy a discount of 5,000 yuan on the purchase price with a deposit of 2,000 yuan and receive a collectible folding bike [1]. Group 2: Design and Features - The vehicle features new retro color options, including "Robin's Egg Blue" and "Crystal Stone Green," while retaining the popular "Dune White" [1]. - The design includes signature contrasting elements such as a two-tone roof, classic grille with stripe decals, and retro-style wheels, enhancing its visual identity [1]. - The interior boasts a new "Dawn Sand White" color scheme with high-quality leather seats and custom details, creating a bright and warm atmosphere [8]. Group 3: Performance and Capabilities - The Bronco 1966 is equipped with a 2.3-liter EcoBoost turbocharged engine paired with a 10-speed automatic transmission, ensuring robust performance [13]. - The "Big Foot" version includes factory-installed differential locks and a professional suspension system for superior off-road capability [13]. - The vehicle maintains the iconic removable doors and roof design, allowing for versatile configurations between a hardtop SUV and a convertible off-roader [13]. Group 4: Market Positioning - The launch of the Bronco 1966 expands Ford's Bronco lineup, covering various market segments from extreme sports to trendy off-road vehicles, reinforcing its "all-terrain" positioning [16]. - Ford also announced plans to introduce a new energy vehicle, positioned as the "world's first dual-purpose smart electric vehicle," at the upcoming Chengdu International Auto Show [16].