编前：在价格竞争与流量竞赛白热化的当下，汽车行业正显露出浮躁与内耗的迹象。越来越多的企业开始呼吁回归制造业本质，将竞争重心重新锚定 扎实的产品品质、体系化的智能制造能力与可持续的绿色发展路径。这不仅是企业穿越周期的内核，更是行业健康发展的基石。在这样的行业语境下，作 为中国汽车工业对外合作的优质典范，长安福特走出了一条差异化的"大象转身"之路。 12月11日，长安福特重庆总部，中国能源汽车传播集团党委书记、董事长、总编辑兼中国汽车报社社长谢戎彬，与长安福特汽车有限公司党委书记、 执行副总裁王孝飞展开了一场对话。对话聚焦行业变革中的企业战略抉择，深度解码长安福特在浮躁竞争中坚守稳健底色的发展逻辑，为传统合资车企的 转型提供了极具价值的参考样本。 访谈主持：中国能源汽车传播集团党委书记、董事长、总编辑兼中国汽车报社社长谢戎彬（左） 访谈嘉宾：长安福特汽车有限公司党委书记、执行副总裁王孝飞（右） 在不妥协中输出更多价值 谢戎彬：在汽车行业深陷急速扩张、参数攀比、营销炒作与短期流量争夺的当下，市场竞争呈现出明显的浮躁与内耗特征。部分企业追逐短期声量而 忽视长期价值，导致产品同质化加剧、用户体验参差不齐，行业健康发展面 ...

Core Insights - Ford Motor Company launched a new global brand proposition "Ready Set Ford" at the Guangzhou Auto Show, categorizing its products into four segments: "Leisure Wild," "Exploration Wild," "Hardcore Wild," and "Race Wild" to cover outdoor vehicle scenarios [2][3] - The company has established a diverse product matrix in the Chinese market, including fuel, plug-in hybrid, and pure electric vehicles, which supports the new "four-level wild" strategy [2] - Two key models showcased at the event are the Ford Mustang Mach-E, the world's first "all-terrain camping SUV" with a starting pre-sale price of 229,800 yuan, and the new Ford Mondeo, which features flagship performance and spacious design [2] Product Matrix - The "Exploration Wild" family includes models such as the hardcore convertible off-road vehicle Ford Bronco, the professional off-road truck Ford Ranger, the race-level new Ford F-150 Raptor, and the exploration-focused Ford Explorer [3] - Ford aims to convey that its vehicles are reliable partners for users, whether for urban commuting or conquering extreme off-road conditions, emphasizing their versatility with the tagline "can be city, can be wild, can be fun" [3]

Core Insights - Ford has launched its new global brand proposition "Ready Set Ford - Unleash Your Nature" at the 23rd Guangzhou International Auto Show, emphasizing its commitment to outdoor exploration and adventure [3][12] - The Ford Mustang, the world's first all-terrain camping SUV, has officially begun pre-sales, showcasing Ford's integration of outdoor exploration spirit with intelligent new energy technology [5][12] Product Highlights - The Ford Mustang offers two power options: a range-extended version with a price range of 229,800 to 272,800 CNY and a pure electric version priced between 259,800 and 282,800 CNY, with a CLTC comprehensive range of 1,220 kilometers for the range-extended version and 650 kilometers for the electric version [5][7] - The new Ford Mondeo redefines the mid-to-high-end sedan segment with a fifth-generation EcoBoost® engine, delivering a maximum power of 261 horsepower and peak torque of 408 N·m, paired with an in-house developed 8AT transmission [10] Technological Innovations - The Ford Mustang features unique solutions such as a driver fatigue monitoring system and a comprehensive occupant monitoring system, enhancing safety for all passengers [7] - The new Mondeo incorporates the next-generation SYNC®+ intelligent connectivity system, equipped with an 8155 chip, supporting advanced voice recognition and navigation features [10] Product Range - Ford's "Exploration Wild" family includes a variety of models catering to different outdoor needs, such as the Ford Bronco representing "hardcore wild," the Ranger for professional off-road use, and the new F-150 Raptor for competitive off-roading [12]

Core Insights - The 23rd Guangzhou International Auto Show features 1,085 vehicles, including 93 global debuts and 629 new energy models [1] - Ford's theme for this year's show is "Unleash Nature, Go Wild," showcasing several key models, including the new Ford Mondeo and the all-terrain camping SUV, the Ford Zhiqu Liemar [1][2] Summary by Categories Vehicle Highlights - The Ford Zhiqu Liemar is the world's first all-terrain camping SUV, with a range of configurations and a pre-sale price starting at 229,800 yuan, offering a CLTC comprehensive range of 1,220 kilometers for the range-extended version and 650 kilometers for the pure electric version [1][2] - The new Ford Mondeo emphasizes driving pleasure and practicality, aiming to redefine market value in the mid-to-high-end sedan segment [2] Ford's Product Matrix - Ford's "Exploration Wild" family includes various models such as the Ford Liemar, the Ford Ranger, the new Ford F-150 Raptor, and the Ford Explorer, showcasing the brand's strength in off-road and outdoor lifestyle vehicles [2]

Core Viewpoint - Ford China officially launched its new global brand proposition "Ready Set Ford - 放天性，去野行" at the 2025 Guangzhou International Auto Show, emphasizing its commitment to outdoor exploration and adventure [3][4]. Group 1: Brand Proposition and Strategy - The new brand proposition aims to inspire action-oriented individuals to embrace their potential and explore the world, positioning Ford as a powerful enabler for their journeys [3]. - Ford's confidence in this proposition is built on its rich history of exploration, numerous global championship titles, strong technical capabilities, and leading global sales [4]. Group 2: Product Highlights - The Ford Mustang Mach-E, the world's first all-terrain camping SUV, attracted significant attention at the auto show, with a pre-sale price starting at 229,800 yuan and a comprehensive range of 1,220 kilometers for the extended range version [7][10]. - The Mustang Mach-E features unique solutions, including a large battery capacity of 105.4 kWh for the pure electric version, achieving a range of 650 kilometers, addressing user concerns about range anxiety [13]. Group 3: Technological Innovations - The Mustang Mach-E is equipped with advanced technology, including 31 perception hardware components and dual Orin-X chips, enabling high-level autonomous driving capabilities and comprehensive safety monitoring systems [13][36]. - It offers unique features such as a one-button lift roof, a multifunctional tailgate system, and a "mountain kitchen" setup, enhancing the outdoor experience for users [15][18]. Group 4: New Model Launches - The new Ford Mondeo was also showcased, highlighting its dynamic design and performance, with a maximum power output of 261 horsepower and a peak torque of 408 N·m [24][30]. - The Mondeo features a spacious interior with a 2945 mm wheelbase and advanced connectivity through the new SYNC® + intelligent system, setting a new standard for smart vehicles in its class [33][36]. Group 5: Overall Product Matrix - Ford's "exploration and adventure" product matrix includes various models such as the Mustang, Ranger, and Explorer, showcasing the brand's strength in the outdoor lifestyle segment [40][42]. - The company invites media and consumers to experience the unique charm of its "wild exploration" family at the auto show, emphasizing its commitment to outdoor adventures [42].

Core Viewpoint - The article provides a comprehensive overview of new car models set to launch in November 2025, detailing specifications, market segments, and engineering changes for various manufacturers [2][4][6]. Group 1: New Car Models Overview - Kia Motors will launch the Kia Yipao on November 1, 2025, in the AO SUV segment with a price range of 79,800 to 83,800 CNY, featuring a 1.4L engine and CVT transmission [9]. - Changan Mazda's Mazda EZ-6 is scheduled for release on November 1, 2025, in the B NB segment, priced between 119,800 and 162,800 CNY, offering both range-extended and pure electric versions [17]. - Chery Automobile's Jetour Shanhai T1 will debut on November 3, 2025, in the A SUV segment, with a price range of 157,900 to 167,900 CNY, featuring a 1.5T plug-in hybrid engine [25]. - FAW-Volkswagen's Volkswagen Bora will be available on November 3, 2025, in the A NB segment, with prices from 112,900 to 143,900 CNY, equipped with 1.2T and 1.4T engines [33]. - GAC Honda's Honda Breeze will launch on November 3, 2025, in the AO SUV segment, priced between 119,800 and 135,800 CNY, featuring a 1.5L engine [41]. - Avita Technology's Avita 06 will be released on November 3, 2025, in the B NB segment, with a price range of 219,900 to 229,900 CNY, offering both range-extended and pure electric versions [49]. - Changan Automobile's CS55 PLUS will be available on November 4, 2025, in the A SUV segment, priced at 112,900 CNY, featuring a 1.5L plug-in hybrid engine [57]. - BYD's BYD Xia will launch on November 4, 2025, in the C MPV segment, with prices ranging from 206,800 to 269,800 CNY, featuring a 1.5T plug-in hybrid engine [62]. - Geely's Zeekr X is set to debut on November 5, 2025, in the A SUV segment, priced between 155,800 and 175,800 CNY, featuring a pure electric powertrain [71]. - Beijing Benz's CLA New Energy will be available on November 5, 2025, in the A NB segment, with a price range of 249,000 to 299,900 CNY, featuring a pure electric powertrain [79]. - Changan Ford's Explorer will launch on November 6, 2025, in the C SUV segment, priced at 369,800 CNY, featuring a 2.3T engine [87]. - Great Wall Motors' Tank 400 will be available on November 6, 2025, in the C SUV segment, with prices ranging from 249,800 to 319,800 CNY, offering gasoline, diesel, and plug-in hybrid options [95]. - SAIC-GM-Wuling's Baojun Yueye will launch on November 7, 2025, in the AO SUV segment, priced at 80,800 CNY, featuring a pure electric powertrain [100]. - FAW-Volkswagen's Golf GTI will be available on November 7, 2025, in the A HB segment, priced at 211,900 CNY, featuring a 2.0T engine [108]. - Beijing Benz's GLC will launch on November 7, 2025, in the B SUV segment, with prices ranging from 399,800 to 525,300 CNY, offering gasoline and plug-in hybrid options [118].

Core Insights - The automotive industry is increasingly integrating social responsibility into its brand values, moving beyond simple charitable donations to more profound community engagement and ecological initiatives [2][10] Group 1: Environmental Initiatives - Ford has initiated a unique environmental project in the Taklamakan Desert, where they collaborated with car owners to plant over 10,000 drought-resistant trees, marking a significant step in combating desertification [3] - Dongfeng Motor has launched a public welfare initiative called "Guarding the Mother River," focusing on ecological protection in the Han River basin, emphasizing sustainable manufacturing practices and water conservation [4] Group 2: Disaster Relief Efforts - The automotive sector is showcasing its technical capabilities in disaster relief, with brands like Fangchengbao establishing a 1 million yuan emergency rescue fund following a car owner's involvement in flood rescue efforts [6] - BYD has not only donated to disaster relief but has also innovatively utilized its vehicles' power supply capabilities to provide emergency electricity during severe flooding in Thailand, ensuring essential services for affected communities [6] Group 3: Education and Child Welfare - Porsche's collaboration with the Make-A-Wish Foundation has successfully granted wishes to over 300 critically ill children globally, highlighting the emotional impact of corporate social responsibility [7] - Shenlong Automobile has been actively involved in educational support for over a decade, contributing 9 million yuan to improve the learning environment for more than 3,000 students through various initiatives [8] Group 4: Broader Social Responsibility - The automotive industry's public welfare actions are evolving from traditional charity to a more integrated approach that encompasses industry-wide ecological and educational initiatives, reflecting a shift towards a "value co-existence" model [10] - Dongfeng has also launched a public service advertisement promoting civil behavior in traffic, indicating a commitment to broader societal values beyond immediate charitable actions [9]

Group 1 - The article highlights a unique initiative by Ford, where a team of Ford Explorer owners participates in an ecological expedition in the Taklamakan Desert, contributing to a global desertification prevention project [1][5][19] - The Taklamakan Desert's edge-locking project, which has been ongoing for 46 years, has planted 300,000 trees to create a 3,046-kilometer "green wall," marking a significant milestone in China's fight against desertification [2][20] - Ford's initiative aligns with its brand philosophy of "long-termism," as it continues to invest in public welfare despite a general trend of reduced corporate social responsibility in the industry [5][14] Group 2 - The "Ford Explorer Action" program has attracted over 68,000 participants since its launch in 2021, engaging in various public welfare activities, including habitat protection and psychological care for children [12][14] - The article emphasizes the role of social forces, including car manufacturers and owners, in contributing to ecological restoration efforts, showcasing a new paradigm for corporate involvement in national ecological projects [5][20] - The initiative not only provides material support but also fosters a sense of responsibility and pride among participants, transforming them from mere users to active guardians of nature [9][19]

Core Viewpoint - Ford's first all-terrain camping SUV, named "Ford Intelligent Fun Horse," made its global debut at the 2025 Chengdu International Auto Show, showcasing its commitment to electric and intelligent vehicle transformation in the Chinese market [1][10]. Group 1: Vehicle Specifications - The Ford Intelligent Fun Horse is built on the "Ford Fuyou" native intelligent new energy technology platform, with the extended-range version offering an electric range of over 200 kilometers. The pure electric version features a battery capacity of 105 kWh and a maximum range of 650 km, along with a 6 kW external discharge capability [1]. - The vehicle is equipped with four-wheel drive and features front and rear mechanical differential locks. It also includes an intelligent off-road mode supported by laser radar, 360° cameras, and chassis sensors to monitor vehicle posture and provide early warnings for pitch and roll risks [3]. Group 2: Smart Features - The intelligent cockpit system allows for a "nap mode" that automatically folds the front headrests and adjusts the second-row seats to a maximum angle of 40°. Both first and second-row seats can convert into a bed with a single button press. The vehicle also includes a travel log that supports 3D satellite map navigation and intelligent recommendations for points of interest along the route [5]. - The vehicle supports a cinema mode with an optional factory-customized front screen and features a compressor refrigerator with a temperature range of -6°C to 50°C [5]. Group 3: Design and Customization - The Ford Intelligent Fun Horse features a liftable roof that increases rear headroom by 36 cm with a single button. The roof fabric is the same as that used in Ford's convertible cars, allowing for customization with different materials. The liftable skylight cover can be quickly removed and includes automatic rain closure, wind resistance, and mosquito protection [7]. Group 4: Strategic Positioning - This year marks the 30th anniversary of Ford China. In response to the challenges posed by the transition to new energy, Ford is focusing on a unique off-road brand positioning while embracing the electric and intelligent transformation. The company aims to deepen its strategy in China by collaborating with advanced local industry partners and focusing on user needs [10]. - Ford plans to expand its off-road product matrix, covering all power forms and scenarios from fuel to new energy, and from leisure to performance. The brand's service focus will extend beyond the vehicles to encompass the complete outdoor lifestyle experience for users [10].

Core Insights - Ford showcased its "Outdoor Theme Park" at the 2025 Chengdu International Auto Show, emphasizing its brand proposition of "Fun Nature, Go Wild" [1] - The event marked the 30th anniversary of Ford China, with a commitment to deepen its strategy in China and enhance its "Wild" product matrix, covering both fuel and new energy vehicles [1] Group 1: Product Highlights - The exhibition featured four immersive thematic areas: "Leisure Wild," "Exploration Wild," "Hardcore Wild," and "Race Wild," each catering to different consumer needs [2] - The Ford Edge L, a family-oriented seven-seater SUV, was highlighted for its powerful hybrid system and spacious interior, meeting user demands for comfort and versatility [2] - The Ford Explorer family was showcased with various models targeting outdoor exploration, luxury comfort, and performance, ensuring a tailored experience for every consumer [2] Group 2: Ford's New Model - Ford Smart Wild Horse - The Ford Smart Wild Horse, making its global debut, is built on Ford's original intelligent new energy technology platform, offering a comprehensive solution for outdoor living [3] - The extended-range version boasts an electric range of over 200 kilometers, enabling efficient commuting without fuel consumption [3] - Equipped with advanced driving assistance systems, it supports both highway and urban navigation, enhancing user convenience [3] Group 3: Innovative Features - The Smart Wild Horse features a smart cockpit system that allows users to activate a "Rest Mode," transforming the interior into a comfortable relaxation space [4] - It can also serve as a mobile kitchen for outdoor camping, with a maximum range of over 1200 kilometers for the extended-range version and a battery capacity of 105 kWh for the pure electric version [5] - The vehicle includes a unique roof-lifting feature, providing additional headroom and a loft-like living experience [6] Group 4: Off-Road Capabilities - The Smart Wild Horse is equipped with four-wheel drive and mechanical differentials, making it suitable for off-road adventures [7] - It features an intelligent off-road mode with real-time body posture sensing, enhancing safety for users [7] - The vehicle also includes a travel guide system with 3D satellite map navigation and smart recommendations for scenic spots [7]