Core Viewpoint - The article shares the car purchasing experience of a consumer who bought a Ford Edge 2025 model, highlighting the financial aspects, decision-making process, and vehicle performance. Group 1: Purchase Details - The vehicle purchased is the Ford Edge 2025 2.0T EcoBoost two-wheel drive luxury model, with a final price of ¥208,800 after a discount of ¥43,000 from the original price of ¥251,800 [3][5]. - The total cost breakdown includes a purchase tax of ¥17,708, insurance of ¥7,000, and a registration fee of ¥500, leading to a total financing amount of ¥134,008 [3][5]. - The financing plan consists of a loan amount of ¥100,000 with a total interest of ¥16,800 over 60 months [3][5]. Group 2: Decision-Making Factors - The decision to purchase was influenced by the need for a reliable vehicle in a remote area of Xinjiang, where public transport is limited and winter conditions necessitate a robust vehicle [7][8]. - Key considerations included the availability of maintenance services, the unsuitability of electric vehicles due to cold weather and lack of charging infrastructure, and the requirement for a seven-seater SUV [8][9]. - Competitors considered during the selection process included models like the Toyota Highlander, GAC GS8, and Great Wall H9, but the Ford Edge was ultimately chosen for its specifications and availability [7][8]. Group 3: Purchase Process - The consumer utilized a buying team from the Car Fans community to navigate the purchasing process, which included researching local prices and negotiating discounts [10][19]. - The buying process was described as smooth, with quick communication and efficient handling of paperwork, leading to a timely delivery of the vehicle [19][21]. - The consumer's previous vehicle was used for trade-in benefits, which contributed to the overall savings on the new purchase [10][18]. Group 4: Vehicle Performance - Initial impressions of the Ford Edge include excellent noise insulation and a smooth driving experience, with reported fuel consumption of 14-15L per 100km, which improved to over 8L after several hundred kilometers of driving [24][26]. - The vehicle's handling is noted to be surprisingly agile for its size, with responsive acceleration and effective air conditioning [24][26]. - The article emphasizes the importance of understanding subsidy policies and market conditions when making a vehicle purchase, as these factors can significantly impact the overall cost [26].

Core Insights - The 2025 Qilu Autumn Auto Show will take place from September 4 to 8 at the Shandong International Convention and Exhibition Center, featuring favorable trade-in policies and limited-time discounts from various manufacturers, making it an ideal time for consumers to purchase vehicles [2] Group 1: Manufacturer Promotions - Beijing Off-road offers a special package worth 5,000 yuan for orders placed at their booth, along with a chance to win prizes and up to 40,000 yuan in trade-in subsidies for existing customers [3] - Changan Automobile's third-generation UNI-V is available for 97,900 yuan after cash discounts, with additional promotional gifts [4] - NIO provides three years of free battery swapping and five years of NOA driving assistance for the purchase of the L60 model, while the L90 model includes five years of NOA and discounts on optional features [5] - Geely's fourth-generation Boyue L starts at 92,900 yuan with trade-in subsidies up to 18,000 yuan, while the Starry model starts at 92,700 yuan with subsidies up to 20,000 yuan [5] - Hongqi offers up to 4% exclusive discounts for military personnel and teachers on various models, including the new HS7 and H9 [6] - Ford's Edge L is priced from 179,800 yuan with additional subsidies, while the new Explorer starts at 259,800 yuan with similar offers [7] - Dongfeng Yueda Kia provides cash discounts and trade-in subsidies across multiple models, with total discounts reaching up to 90,500 yuan for targeted groups [8] - Great Wall Motors' new Tank 500 models come with promotional gifts valued up to 38,000 yuan, with prices starting from 335,000 yuan [8]

Core Viewpoint - The 2025 Qilu Autumn Auto Show will take place from September 4 to 8 at the Shandong International Convention and Exhibition Center, featuring favorable trade-in policies and limited-time discounts from various manufacturers, making it an ideal time for consumers to purchase vehicles [1] Group 1: Event Details - The auto show will showcase numerous manufacturers offering trade-in benefits and special promotions to facilitate car purchases for consumers [1] - This event is positioned as the most cost-effective opportunity for consumers to buy cars in the year [1] Group 2: Manufacturer Promotions - Beijing Off-road offers a 5,000 yuan exclusive gift package for orders placed at their booth, along with a maximum trade-in subsidy of 40,000 yuan [3] - Changan Automobile's third-generation UNI-V is available for 97,900 yuan after cash discounts, with additional promotional gifts [4] - NIO's models, the L60 and L90, come with three years of free battery swapping and five years of NOA navigation assistance [9] - Geely's fourth-generation Boyue L starts at 92,900 yuan with trade-in subsidies up to 18,000 yuan, while the Starry starts at 92,700 yuan with subsidies up to 20,000 yuan [10] - Hongqi offers up to 4% exclusive discounts for military personnel and teachers on select models [13] - Ford's Edge L has a starting price of 179,800 yuan with additional subsidies, while the Explorer starts at 259,800 yuan [14] - Dongfeng Yueda Kia provides cash discounts and trade-in subsidies, with total promotions reaching up to 90,500 yuan for various models [15] - Great Wall Motors' new Tank 500 models come with significant promotional offers, including free accessories and discounts [16]

Core Viewpoint - Ford's first all-terrain camping SUV, named "Ford Intelligent Fun Horse," made its global debut at the 2025 Chengdu International Auto Show, showcasing its commitment to electric and intelligent vehicle transformation in the Chinese market [1][10]. Group 1: Vehicle Specifications - The Ford Intelligent Fun Horse is built on the "Ford Fuyou" native intelligent new energy technology platform, with the extended-range version offering an electric range of over 200 kilometers. The pure electric version features a battery capacity of 105 kWh and a maximum range of 650 km, along with a 6 kW external discharge capability [1]. - The vehicle is equipped with four-wheel drive and features front and rear mechanical differential locks. It also includes an intelligent off-road mode supported by laser radar, 360° cameras, and chassis sensors to monitor vehicle posture and provide early warnings for pitch and roll risks [3]. Group 2: Smart Features - The intelligent cockpit system allows for a "nap mode" that automatically folds the front headrests and adjusts the second-row seats to a maximum angle of 40°. Both first and second-row seats can convert into a bed with a single button press. The vehicle also includes a travel log that supports 3D satellite map navigation and intelligent recommendations for points of interest along the route [5]. - The vehicle supports a cinema mode with an optional factory-customized front screen and features a compressor refrigerator with a temperature range of -6°C to 50°C [5]. Group 3: Design and Customization - The Ford Intelligent Fun Horse features a liftable roof that increases rear headroom by 36 cm with a single button. The roof fabric is the same as that used in Ford's convertible cars, allowing for customization with different materials. The liftable skylight cover can be quickly removed and includes automatic rain closure, wind resistance, and mosquito protection [7]. Group 4: Strategic Positioning - This year marks the 30th anniversary of Ford China. In response to the challenges posed by the transition to new energy, Ford is focusing on a unique off-road brand positioning while embracing the electric and intelligent transformation. The company aims to deepen its strategy in China by collaborating with advanced local industry partners and focusing on user needs [10]. - Ford plans to expand its off-road product matrix, covering all power forms and scenarios from fuel to new energy, and from leisure to performance. The brand's service focus will extend beyond the vehicles to encompass the complete outdoor lifestyle experience for users [10].

Core Insights - Ford showcased its "Outdoor Theme Park" at the 2025 Chengdu International Auto Show, emphasizing its brand proposition of "Fun Nature, Go Wild" [1] - The event marked the 30th anniversary of Ford China, with a commitment to deepen its strategy in China and enhance its "Wild" product matrix, covering both fuel and new energy vehicles [1] Group 1: Product Highlights - The exhibition featured four immersive thematic areas: "Leisure Wild," "Exploration Wild," "Hardcore Wild," and "Race Wild," each catering to different consumer needs [2] - The Ford Edge L, a family-oriented seven-seater SUV, was highlighted for its powerful hybrid system and spacious interior, meeting user demands for comfort and versatility [2] - The Ford Explorer family was showcased with various models targeting outdoor exploration, luxury comfort, and performance, ensuring a tailored experience for every consumer [2] Group 2: Ford's New Model - Ford Smart Wild Horse - The Ford Smart Wild Horse, making its global debut, is built on Ford's original intelligent new energy technology platform, offering a comprehensive solution for outdoor living [3] - The extended-range version boasts an electric range of over 200 kilometers, enabling efficient commuting without fuel consumption [3] - Equipped with advanced driving assistance systems, it supports both highway and urban navigation, enhancing user convenience [3] Group 3: Innovative Features - The Smart Wild Horse features a smart cockpit system that allows users to activate a "Rest Mode," transforming the interior into a comfortable relaxation space [4] - It can also serve as a mobile kitchen for outdoor camping, with a maximum range of over 1200 kilometers for the extended-range version and a battery capacity of 105 kWh for the pure electric version [5] - The vehicle includes a unique roof-lifting feature, providing additional headroom and a loft-like living experience [6] Group 4: Off-Road Capabilities - The Smart Wild Horse is equipped with four-wheel drive and mechanical differentials, making it suitable for off-road adventures [7] - It features an intelligent off-road mode with real-time body posture sensing, enhancing safety for users [7] - The vehicle also includes a travel guide system with 3D satellite map navigation and smart recommendations for scenic spots [7]

Core Insights - Ford's new all-terrain camping SUV, the Ford Intelligent Mustang, was globally launched at the Chengdu Auto Show, marking a significant step in the evolution of the Mustang family and the brand's adaptation to the changing automotive landscape and diverse consumer needs [2][4][21] - The Ford Intelligent Mustang aims to provide a "full scene, all-weather, all-terrain" solution for the new generation of Chinese users, allowing seamless transitions between urban commuting, outdoor camping, and off-road adventures [4][6] Product Features - The Intelligent Mustang offers two versions: a range-extended model with an electric range exceeding 200 kilometers and a comprehensive range of over 1200 kilometers, and a pure electric model with a battery capacity of 105 kWh and a maximum range of 650 kilometers [6][9] - The vehicle is designed with a spacious interior, measuring over 5 meters in length and nearly 3 meters in wheelbase, allowing for flexible space utilization across various scenarios [6][9] Technological Innovations - Equipped with over 30 sensors, advanced lidar, and dual Orin X driving chips, the Intelligent Mustang supports advanced driving assistance systems for both highway and urban navigation [7] - The vehicle features a modular tailgate design and a 6 kW external power supply capability, enabling it to function as a mobile kitchen for outdoor activities [9][11] Brand Strategy - Ford is reinforcing its brand identity with a focus on outdoor themes, showcasing its "wild" product lineup at the Chengdu Auto Show through immersive thematic areas [13][23] - The product lineup is categorized into four segments: "Leisure Wild," "Exploration Wild," "Hardcore Wild," and "Race Wild," each targeting specific consumer needs and preferences [15][17] Market Positioning - The Ford F-150 Raptor is highlighted as a symbol of "Race Wild," leading the performance segment in the off-road pickup market in China since its introduction in 2017 [19] - Ford aims to deepen its strategy in China, focusing on user needs and expanding its "wild" product matrix to cover all powertrain forms and scenarios, from fuel to new energy [23]

Group 1 - Ford China showcased its entire "Wild" product matrix at the 2025 Chengdu International Auto Show, introducing an outdoor theme park to highlight its brand appeal with four immersive theme areas: "Leisure Wild," "Exploration Wild," "Hardcore Wild," and "Race Wild" [1][4] - The Ford "Intelligent Fun Mustang," the first all-terrain camping SUV, made its global debut at the event, featuring a pure electric range exceeding 200 kilometers and a comprehensive maximum range of over 1200 kilometers [2][4] - The Ford Edge L, a family-oriented seven-seater SUV, offers a powerful hybrid system and versatile seating arrangements, catering to various family travel needs [4][7] Group 2 - The Ford Mustang series includes advanced features such as a 2.3T engine paired with a 10AT transmission, a G.O.A.T. all-terrain management system, and a modular body design, appealing to off-road enthusiasts [5][7] - The Ford F-150 Raptor has established itself as a performance benchmark in the "Race Wild" segment, leading the domestic market for imported pickup trucks for eight consecutive years since its introduction in 2017 [5][7] - Ford China aims to deepen its strategy in China by focusing on user needs and expanding its "Wild" product matrix, covering all power forms and scenarios from fuel to new energy [7][8]

Core Viewpoint - Ford China showcased its full range of "Wild" products at the 2025 Chengdu International Auto Show, introducing an outdoor theme park to highlight its brand appeal with immersive experiences [1][24][35] Group 1: Product Launch - The Ford "Intelligent Fun Mustang," the first all-terrain camping SUV, made its global debut at the auto show [1][3] - The vehicle is built on the "Ford Domain" native intelligent new energy technology architecture, offering a comprehensive solution for outdoor living [4][12] Group 2: Features and Capabilities - The Intelligent Fun Mustang features a pure electric range of over 200 kilometers for the extended range version, enabling efficient commuting with zero fuel consumption [4] - It boasts a maximum comprehensive range of over 1200 kilometers and a battery capacity of 105 kWh for the pure electric version, with a maximum range of 650 kilometers [12] - The vehicle includes advanced driving assistance systems with over 30 sensors and dual Orin X chips, supporting both highway and urban navigation assistance [7] Group 3: Outdoor Experience - The Intelligent Fun Mustang can transform into a mobile kitchen with a 6 kW external discharge capability, allowing for outdoor cooking [12] - It features a unique elevating roof design, providing an additional 36 cm of headroom for a comfortable camping experience [18][20] - The vehicle's seating can convert into a flat sleeping area with a one-button operation, enhancing comfort for overnight stays [20] Group 4: Brand Strategy - Ford China aims to deepen its strategy in China, focusing on user needs and expanding its "Wild" product matrix, covering both fuel and new energy vehicles [33] - The company plans to enhance outdoor lifestyle experiences through community engagement and outdoor parks, promoting a unique cultural identity [33][35]