Group 1: Core Insights - Securities firms are increasingly sponsoring sports events and cultural activities to explore new paths for brand promotion and customer acquisition [1][3][5] - The "Soochow Super League" has become a focal point, with the number of sponsors increasing from 6 to nearly 30, attracting major companies like JD.com and Xiaomi [3][4] - Sponsorship in the arts, such as the Shanghai Jing'an Music Festival, is also gaining traction, with firms like Guotai Junan participating as chief partners [8][9] Group 2: Sponsorship Trends - Securities firms are leveraging sports sponsorships to target younger demographics and high-net-worth individuals while enhancing brand image [1][5][11] - The costs for sponsoring events like the "Soochow Super League" can reach around 8 million yuan for exclusive naming rights, while local firms spend between 100,000 to 200,000 yuan for non-naming sponsorships [7][11] - Sponsorship of marathons and other sports events allows firms to set up booths for brand advertising and educational services [4][5][12] Group 3: Cultural Sponsorship Benefits - Sponsoring cultural events helps break the stereotype of the financial industry as "serious" and "cold," allowing firms to present a more cultured brand image [11][12] - Participation in arts events can enhance relationships with local governments and attract high-net-worth clients [11][12] - The trend of sponsoring cultural activities is seen as a strategic move to expand wealth management services and brand building in a competitive market [12]

近年来，券商正通过赞助体育赛事、文艺活动等线下场景，探索品牌推广与客户引流新路径。从火爆 的"苏超"赛事到各地马拉松，再到城市音乐节，券商身影频现。 近期火爆的"苏超"赛事中，华泰证券、国联民生等券商通过赛区赞助、现场广告、派发观赛礼包等方式 参与，与其他大型金融机构共同抢占曝光机会。 与此同时，文艺领域也成为券商布局重点。最近，国泰海通作为首席合作伙伴携手上海静安音乐节，带 来近60场音乐演出。外资投行如瑞银、摩根士丹利则长期深耕艺术类活动赞助。 在传统引流模式遇到瓶颈的背景下，券商借"金融+体育/文艺"的跨界合作，既瞄准年轻群体与高净值客 群，又兼顾品牌年轻化转型与社会责任，已成为行业拓展财富管理业务的新趋势。 "苏超"等热门赛事吸引券商积极参与 近期，"苏超"无疑是全国体育界的焦点赛事，赞助商数量从开幕时的6家激增至目前近30家，甚至吸引 了京东、小米、喜力啤酒等国内外巨头的目光。 记者注意到，目前"苏超"的各类赞助商中，不乏江苏银行、中国平安、新华保险、紫金保险等多家金融 机构。其中，作为总冠名商，江苏银行为"苏超"最大的"金主"。凭借品牌标识在"苏超"实现全方位覆 盖，江苏银行获得了大量品牌曝光度， ...