特且统一的投教品牌形象与清晰价值主张，实现投教品牌与机构核心品牌协同共生；构建常态化、多元化的跨媒体品牌传播体系，整合线上线下渠道精准覆 盖各类投资者，以专业通俗的内容扩大公众影响力、积累品牌美誉度；投教品牌建设成果有效反哺机构整体声誉，在增强客户信任、提升客户粘性上发挥显 著作用，同时积极践行社会责任，其成效获得监管部门、专业机构及社会公众的广泛认可。 盛京银行是沈阳市国有城市商业银行，立足区域金融服务特色与普惠金融发展定位，提炼形成"普惠赋能·理性投教"的独特品牌价值主张，构建起统一、专 业的投教品牌形象，实现投教工作与银行"服务地方、惠及民生"核心品牌理念的深度融合，为投教品牌建设奠定了坚实的战略基础。 依托自身渠道优势与数字化转型成果，盛京银行建立起"线上+线下"联动、多媒体协同的常态化投教品牌传播体系。通过专业、易懂的投教服务，盛京银行 大幅增强了客户对银行的信任度与认可度，进一步夯实了客户基础；同时，积极履行金融消费者教育社会责任，投教工作覆盖不同年龄、不同职业的群体， 有效提升了区域公众的金融素养，相关实践获得监管部门肯定与社会各界广泛赞誉，充分彰显了金融机构的责任与担当。 展望未来，盛京银行将 ...

保护投资者合法权益是坚持金融工作政治性、人民性的直接体现。工银瑞信投教基地将始终秉持金融为 民理念，持续深化与政府、街道等多方力量合作，凝聚投资者保护合力，助力守住群众钱袋子，护好幸 福家，诠释普惠金融担当，为营造健康稳定的金融环境、助力群众美好幸福生活贡献投教力量。 专题：北京公募基金高质量发展系列活动 新时代、新基金、新价值 投资者教育与保护不仅是金融机构的职责，更是维护金融秩序稳定、保障民众财产安全的关键环节，工 银瑞信投教基地积极践行金融为民理念，多年来持续深入基层，面对面为居民们送去贴心的投教服务。 在金融教育宣传周期间，9月19日，在丰台区发改委指导下，工银瑞信投教基地携手方庄派出所、市场 监管执法所、区市场局等多部门共同走进方庄街道办事处开展"银龄关怀计划"活动，凝聚市场保护合 力，共同保障居民合法权益，筑牢社区金融安全。 活动现场设立"守护钱袋子"老年人专题系列海报，来自投教基地的讲师精心为社区居民们准备了图文并 茂、干货满满的防非知识，聚焦涉老非法金融活动常见形式，通过讲座深入剖析"以房养老""低价旅 游""直播间打卡免费领礼品""网络交友"等典型案例，揭露不法分子利用老年人信息差、寻求养老 ...

Group 1 - The core idea emphasizes the importance of investor protection and financial literacy as foundational elements for market stability and social responsibility in the financial industry [1] - The company has implemented a multi-dimensional investor education service network combining online and offline platforms to enhance financial knowledge and protect investor rights [1][2] - The company promotes rational, value, and long-term investment principles to help investors navigate market volatility and avoid impulsive trading behaviors [2] Group 2 - The company actively engages in community-based investor education through partnerships with local party service centers, focusing on financial safety and literacy [4] - Various educational activities have been conducted, including lectures on macroeconomic analysis and financial fraud prevention, to enhance public understanding of financial risks [4][5] - The company has organized 1,178 investor education events since 2025, reaching nearly one million participants, with a focus on practical financial knowledge and risk awareness [5] Group 3 - The company aims to maintain its commitment to serving the public by developing a comprehensive investor education system that is accessible and relevant to everyday life [6] - Future goals include creating a more efficient and warmer investor education framework that supports a transparent and resilient capital market [6]

Core Viewpoint - The article emphasizes the importance of investor protection and financial literacy as foundational elements for the stability and development of the financial market, highlighting the commitment of Everbright Securities to an "investor-centric" philosophy through innovative educational services [2]. Group 1: Investor Education Initiatives - Everbright Securities has established a comprehensive investor education service network that integrates both online and offline platforms, aiming to disseminate financial knowledge across various demographics [2]. - The company promotes principles of "rational investment," "value investment," and "long-term investment," encouraging investors to adopt a "spare money investment" approach to avoid being swayed by short-term market trends [4]. - AI technology is leveraged in the development of educational content, transforming complex investment concepts into engaging short videos, thereby lowering the barriers to understanding and fostering a culture of rational and long-term investment [4]. Group 2: Community Engagement and Safety - The company actively collaborates with local party service centers to conduct diverse offline activities focused on macroeconomic analysis, investment knowledge dissemination, and financial fraud prevention [8]. - Educational sessions have been organized in various locations, such as community centers, where professionals simplify complex economic topics and provide guidance on navigating the current economic landscape [8][10]. - Everbright Securities has conducted 1,178 educational events since 2025, reaching nearly one million participants, with a focus on practical financial knowledge and fraud prevention strategies [12]. Group 3: Youth Financial Literacy - In schools, Everbright Securities has implemented a series of financial literacy programs that cover essential topics such as currency recognition, savings planning, and investment basics, using innovative teaching methods to engage students [14]. - The company aims to instill a sense of rational investment and risk awareness among young learners through relatable case studies and interactive simulations [14]. Group 4: Future Goals - Everbright Securities is committed to maintaining its mission of "finance for the people," focusing on actual investor needs and striving to create a high-quality, efficient, and empathetic educational system [16].

Group 1: Core Insights - Securities firms are increasingly sponsoring sports events and cultural activities to explore new paths for brand promotion and customer acquisition [1][3][5] - The "Soochow Super League" has become a focal point, with the number of sponsors increasing from 6 to nearly 30, attracting major companies like JD.com and Xiaomi [3][4] - Sponsorship in the arts, such as the Shanghai Jing'an Music Festival, is also gaining traction, with firms like Guotai Junan participating as chief partners [8][9] Group 2: Sponsorship Trends - Securities firms are leveraging sports sponsorships to target younger demographics and high-net-worth individuals while enhancing brand image [1][5][11] - The costs for sponsoring events like the "Soochow Super League" can reach around 8 million yuan for exclusive naming rights, while local firms spend between 100,000 to 200,000 yuan for non-naming sponsorships [7][11] - Sponsorship of marathons and other sports events allows firms to set up booths for brand advertising and educational services [4][5][12] Group 3: Cultural Sponsorship Benefits - Sponsoring cultural events helps break the stereotype of the financial industry as "serious" and "cold," allowing firms to present a more cultured brand image [11][12] - Participation in arts events can enhance relationships with local governments and attract high-net-worth clients [11][12] - The trend of sponsoring cultural activities is seen as a strategic move to expand wealth management services and brand building in a competitive market [12]

Core Viewpoint - The article discusses the innovative practices and experiences of Guangfa Securities in investor education, particularly in the context of deepening capital market reforms and the younger investor demographic, leveraging AI technology to enhance educational services [2][10]. Group 1: Innovative Practices in Investor Education - Guangfa Securities has developed a new service model for investor education that includes precise demand identification, companion-style services, and AI empowerment [2][5]. - The company has revamped its investor education website to focus on user experience and has created scenario-based sections tailored to different investor needs [3][5]. - Through partnerships with universities, Guangfa Securities conducts surveys to understand investor needs and designs targeted educational content [5][11]. Group 2: Multimedia and Interactive Services - Guangfa Securities has established a multi-platform strategy for investor education, utilizing short videos and live broadcasts to engage with clients [6][7]. - The company has created a team of over 10 hosts for live broadcasts, covering various topics such as fraud prevention, financial literacy, and market analysis, achieving an average of more than three live sessions per day [6][7]. - The content includes timely discussions on financial topics, enhancing the appeal and accessibility of investor education [6][7]. Group 3: AI Empowerment in Education - Guangfa Securities employs AI technology to enhance the efficiency and creativity of its educational video production, integrating classic cultural elements with financial knowledge [8][10]. - The use of AI has allowed for the creation of engaging educational content, improving the quality and efficiency of investor education materials [8][10]. Group 4: Engaging the Younger Demographic - The company has initiated the "Guangfa Cup" simulated stock trading competition in universities to provide students with a realistic investment environment, promoting practical financial skills [10][11]. - Guangfa Securities also conducts educational lectures in universities to enhance financial literacy among students, covering investment strategies and career planning in the securities industry [11].