Core Viewpoint - The banking industry is increasingly adopting innovative marketing strategies to attract deposits, such as offering trendy gifts like LABUBU blind boxes to new account holders, reflecting a shift towards appealing to younger demographics [1][5][9] Group 1: Marketing Strategies - Ping An Bank has launched a promotional campaign where new customers can receive LABUBU blind boxes by depositing at least 50,000 yuan, indicating a shift from traditional deposit methods to more engaging marketing tactics [1][3] - The LABUBU brand, popular among young consumers, has become a significant draw for banks, with blind boxes selling for much higher prices on secondary markets, thus serving as a "social currency" [4][5] - The campaign is part of a broader trend where banks are exploring collaborations with popular cultural icons to enhance their appeal to younger clients [5][6] Group 2: Regulatory Environment - Recent regulatory guidelines prohibit banks from using gifts or cash incentives to attract deposits, which may pose challenges for such promotional activities [6][7] - Financial regulators have emphasized the need for banks to cease practices that involve offering physical gifts as a means of deposit attraction, with a deadline for existing practices set for 2025 [7][8] Group 3: Industry Trends - The banking sector is experiencing heightened competition for deposits, particularly as traditional marketing methods lose effectiveness among younger consumers [4][9] - The trend towards "flowering" deposit strategies is seen as a temporary measure to address significant pressure on banks' liabilities, especially in a declining interest rate environment [9]

大家好，今晚简单关注一下海内外的消息。 平安银行存款5万送LABUBU盲盒 近日，社交媒体上有用户发文称，只要在平安银行存款就能获得LABUBU盲盒，吸引了大量关注。 据悉，这是平安银行近期在全国多地支行推出的一项面向"纯新客户"（之前未开立/销户满一年）的定期存款促销活动。新客户开立储蓄 卡后，存入超过5万元（人民币），定期3–6个月起，可获泡泡玛特热门潮玩IP"LABUBU"系列盲盒（1.0、2.0）。若同时办理信用卡，即 可获得3.0版盲盒。银行方面称通过正规渠道采购，保证正品。 平安银行对外回应称，目前该行部分分行推出"平安好邻居"新开户回馈活动，参与即有机会获得LABUBU。本次活动针对年轻潮流客 群，探索"金融+国潮文化"的一次创新尝试，为客户打造有趣有价值的金融服务体系。 作为泡泡玛特的现象级IP，4月起LABUBU新系列在全球范围内引发抢购。 美银美林研究报告指出，泡泡玛特的LABUBU 3.0系列已经在全球范围内走红，4月美国及欧洲市场销售同比增长约8倍和5倍，多数零售 店前出现大量排队购买的场景。 更重要的是，Labubu在时尚领域的影响力正在提升，越来越多的名人和KOL将其作为装饰物，包 ...

Group 1 - Ping An Bank has launched a promotional campaign offering "LABUBU blind boxes" to new customers who open a savings account with a minimum deposit of 50,000 yuan, aiming to attract the younger demographic and explore the integration of finance with national cultural trends [1][2] - The LABUBU blind boxes, a product of Pop Mart, have seen a surge in demand, with prices on secondary markets reaching between 200 to 600 yuan, and hidden variants exceeding 3,000 yuan, indicating a strong consumer interest in collectible items [1][2] - The campaign aligns with the growing trend of "social currency" among Generation Z, providing a fresh marketing strategy for financial institutions [2] Group 2 - Ping An Bank reported a decline in its Q1 2025 financial performance, with operating revenue of 33.709 billion yuan, a year-on-year decrease of 13.1%, and a net profit attributable to shareholders of 14.096 billion yuan, down 5.6% from the previous year [3] - The bank's basic earnings per share stood at 0.62 yuan, reflecting the challenges faced in maintaining profitability amidst a competitive market [3]